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Tuesday, December 18, 2018

Strength Coach Featuring: Rebranding the Gym in Style- Evolve Athletic Club- Episode 64

Strength Coach TV


For Episode 64, I head downstairs in my building to hang with Chris Kievit and Mike Luongo in the newly rebranded Evolve Athletic Club in White Plains, NY

Anthony talks to Chris and Mike about:
** How long the new transformation took
** History of previous owner to new owner
** Original Square footage and changes
** Staffing
** Rebranding
** What they Offer, including what's new
Mike and Chris gives him a tour of the facility and go over some facility design topics including:
** Branding on everything
** Having a self check-in
** Using a Chalkboard for marketing and communication with members
** Adding another shower and the amenities
** Deciding whether or not to add a big multi-unit into the gym, decisions on what equipment to keep
** Adding mirrors
** The Dojo- having a private training area within the gym
** The Folding Squat Rack from Perform Better
** Where the gym transitions into recovery
** Having a Massage room
** Adding a “Wellness area” with Infrared Sauna, Cryotherapy Tank and Local Cryo-threrapy
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