| By: Elizabeth Morgan |
You have decided to take the plunge and start your own business. It doesn’t matter if you have an actual storefront, medical office or a web business; you still have to advertise to let prospective customers know who you are and what you do. An effective way to get your name in front of qualified consumers is to print your name and logo on useful promotional products. Successful companies usually budget about 3% of their annual revenue for business advertising expenses, be sure to include printed products in your advertising allowance.
Business cards, letterheads and envelopes are required by all types of businesses. The quality of paper and printing methods say a lot about you and your business. Stay away from the "free" printing services offered on line, when your prospective customer flips over your business card to write notes, you do not want them to see someone else’s ad on the back. Make sure you have high quality pens engraved with your company name and logo. How much you spend on a pen is up to you, nice printed plastic barrel pens start at less than .50 each. When placing your order, save money with quantity discounts. Customers are likely to walk off with your pens if they use them to sign checks and credit cards. This is a great way to remind them where they took it from. Another way to distribute your pens is to leave a few at the banks and post offices in your area. Always have your phone number and website printed on your pens to get the most value from your business advertising dollars. There is nothing worse than shopping at a store and trying to find an employee to help you find something. Identify your employees professionally with printed uniform shirts. Polo style shirts in your company colors look great and they are comfortable. Casual shirts have become widely accepted for many retail and sales businesses. T-shirts printed with your company logo are an affordable alternative. You might be surprised how proud your staff will be to wear company shirts, jackets and hats even on their day off. Consider baseball style caps for employees or use them as a give away for your good customers. Business expos or home and trade fairs in your area are also a great way to meet prospective clients and customers. Membership in your local business association or chamber of commerce gives you many advantages. Summer parades and holiday functions give you an opportunity to show your community that you care. A great way to break the ice when talking to strangers is to hand them a free token of appreciation. There are endless promotional products related to your business that can be printed with your name and logo. Measuring tapes, mini screwdrivers, key rings and can coolers are just a few useful items your customers will keep for a long time. Children will drag their parents directly to you for a free balloon or candy. Make sure they remember you when they get home. Gain exposure for your company by sponsoring a sports team. Soccer, baseball teams and even bowlers will proudly wear your name on their jerseys or shirts. Donate balls, tees and divot tools with your brand to the next golf outing. Water bottles with your logo are sure to be a hit with basketball teams and cyclists. Celebrate the milestones of your business by printing anniversary dates on all of your promotional products. Consumers will respect and value the longevity of your company. No matter if your company is new or well established, business advertising is key. Think about the many items you must purchase for your business. They can double their value when you also gain the marketing advantage with custom printed promotional products.
Promotional items are used in marketing, advertising, and in communication programs. Giving away promotional items like promotional coffee mugs to your clients is one of the ways to promote the company, the brand, and an event.
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