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Friday, September 23, 2022

US Sports Affiliate Partner Spotlight: Maidenform

 Through HanesBrands decade-long partnership with Delivering Good$2 million worth of HBI products are in the hands of those in need.

“We believe it’s our responsibility to help when and where we can, especially in times of crisis and uncertainty,” said Nicole Ducouer, Director, Corporate Communications and Community Engagement. “Our hearts go out to the citizens of Eastern Kentucky, and we hope our donations bring some comfort.”


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HanesBrands began working with Delivering Good almost ten years ago, and together, over $45 million of products have been distributed to communities in need worldwide.

“We’re grateful to partner with HanesBrands to help Eastern Kentucky recover and proud of our longstanding commitment to providing aid around the world,” Matthew Fasciano, President and CEO, Delivering Good. “We’re stronger together, and we all rise when we help communities in crisis rebuild.”

HanesBrands also donated 10,000 socks at an event with University of Kentucky basketball coach John Calipari and the non-profit organization Samaritan’s Feet. The event distributed new shoes and socks to 5,000 displaced residents.

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