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Thursday, February 2, 2023

US Sports Affiliate Partner Spotlight: Rakuten Advertising

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SAN MATEO, Calif., Jan. 24, 2022 – Rakuten Advertising has been named the world’s best affiliate network for the 11th year in a row, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community’s advertisers and publishers.

“Rakuten Affiliate Network, part of Rakuten Advertising, has been our #1 network for 11 years in a row and show no sign of slowing down,” says Christ Trayhorn, Founder and CEO of mThink. “Rakuten is the favorite of our Blue Ribbon Panel of experts, and of our advertiser voting panel, demonstrating excellence across every aspect of their business.”

Every year, mThink conducts the most extensive research survey in the performance marketing industry to identify the top affiliate networks. The survey, fielded by over 25,000 advertisers, publishers, and agencies, identifies the top affiliate cost-per-sale (CPS) networks. The results of this survey are augmented with additional research and insights from a panel of industry experts. Ranked companies are more than just the biggest in the industry – the awards consider reputation, influence, clientele, popularity, and scale. Over 400 networks are considered by mThink for their Blue Book Top 20 rankings.

“We are thrilled to be recognized as the top affiliate network for the 11th year in a row,” said Nick Stamos, CEO, Rakuten Advertising. “It’s an honor to receive this recognition from the advertisers and publishers that we work with on a daily basis.

“We are very proud of the advancements we’ve made over the past year, helping advertisers and publishers reach their audiences in increasingly personalized and data-driven ways,” continued Stamos. “We’ve unveiled new technologies and services such as advanced publisher analytics / dashboards, advertiser benchmarking capabilities, and completed the global rollout of Accelerate, our end-to-end managed services program that takes full advantage of our best-in-class technology, partner network, data and analytics, and service and strategy teams. Going into 2022, we look to continue this momentum and help strengthen the relationships between our advertiser and publisher partners.”

Click here to learn more about Rakuten Advertising’s award-winning affiliate network.

About Rakuten Advertising
Rakuten Advertising connects leading agencies, brands, and publishers to active and engaged consumers around the world. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. Its foundation of advanced technology, data and strategic services positions Rakuten Advertising to offer a differentiated suite of marketing and advertising solutions while continually pushing the industry forward. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. The company is headquartered in San Mateo, CA, with offices throughout EMEA, APAC, LATAM and North America. Learn more at

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