Minding Your Business-Digital Decoded: Using AI to calculate the value of sports sponsorship

In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.

By Mindi Chahal 

Calculating return on investment is a vital part of the marketing profession. As the role becomes increasingly about the numbers and the creative, marketers are looking for ways to show the value of their advertising spend.

In this video we look at the latest technology from GumGum Sports, which calculates the ROI of sports sponsorship and advertising using machine learning and artificial intelligence. Chief executive, Ophir Tanz talks through how the technology works and why brands are using it.

Sports Marketing Opportunity | Reach 7 Million Sports Fans

www.USSportsRadio.Net 

The Women's National Football Conference Kicks Off 2019! Get On Board Today!

The Women’s National Football Conference (WNFC) is a groundbreaking organization. We exist to create and foster an environment for female athletes to sustain healthy lifestyles through playing, coaching and participating in American football at the highest level. At present the sport of women's tackle football is disjointed. The market does not have an option for owners, players, and fans that have a higher standard for women and girls in football. For years, it has been ok to have women and teams solely carry the financial burden to play this sport that countless men and boys have access to for free; without a plan or significant effort to change that dynamic. Over the past decade, women’s football leagues have collected over $3 million dollars combined from aspiring female football players and their teams. No valuable investments, financial return or significant advancements have been made with these dollars. Our purpose, principles, and plans are rooted in the development of the most pristine women’s football product in the world so that those times eventually come to an end. The Group Leading The Movement... Read the full article...

Yahoo Small Business-Improve Your Website's Branding with New Domain Extensions

Presented on US Sports Net By Yahoo Small Business👌

BY | SMALL BUSINESS

Guest post by Alisha Shibli

Radix Content Marketing Specialist

In today’s business world, few terms or concepts are as pervasive—even sacred—as your brand.  So, what is a brand, really? It’s not a logo or a slogan or the colors you choose. Your brand is the sum of others’ experiences with you. It’s all the emotions people conjure when they think of you.

How your brand feels to others is not completely in your control. But you can take steps to influence how your brand is perceived and deliver an experience that matches the audience’s positive perception to create brand resonance. Lately most of this experience is happening in the online world. So the question arises: Where is your brand in the digital space?

Register Your Domain for $9.95 with Yahoo

The short answer is that it’s everywhere.

The longer answer is that when it comes to the online world, your brand is anywhere people engage with you or talk about you. Usually, your website will be the main source of all conversations because it’s where customers come to learn about your company. This is one of the reasons why your web address has to be spectacular – it’s creating  the first impression of your business.

As a consequence, brands are investing heavily in building a strong digital persona, with each new marketing campaign having its own website, microsite or a landing page. Amidst all this noise, it becomes more and more difficult to be effectively heard.

How Do You Brand Your Website?

The first step to website branding is getting the right domain name, more specifically, the right domain extension.

Over the last couple of decades, a multitude of businesses have claimed some really good domain names; forcing newcomers to scramble for a consolation web address. While this not-so-great web address might look like a reasonable solution on paper; in reality, it winds up being long, unwieldy, difficult to say or spell, and hard to print on business cards.

Luckily, where there used to be scarcity in online naming options, there are now more than 1,200 new domain extensions available. Options such as .TECH, .STORE, .FUN, .SPACE, .PRESS, .WEBSITE, and .ONLINE are doing an incredible job of making business web addresses look brandable, cool and functional.

It’s disheartening when the name you want isn’t available. That’s where these new options come to play. They are not just a last resort—they’re a primary choice for businesses as large as Emirates (www.emirates.store) and Google (www.abc.xyz).

New Domain Extensions are Branding Magic

“If a phrase is easy to say and spell, it can be as memorable—or more memorable—than single-word names,” says Margaret Wolfson, founder and creative director at River + Wolf, a verbal and visual branding firm based in New York City. “Using the final word of the phrase makes the name kinder on typing fingers, an important factor to consider in today’s world of digital media.”

One of the ways to make your name kinder and your branding more effective is to have domain extensions that define your core competence. That’s what makes your brand name more meaningful, memorable and searchable. Additionally, one of the biggest benefits of new domain extensions is that the most desirable names are likely to be available on relevant extensions such as .TECH, .STORE and .FUN.

New Domains for Branding Links or Shortened URLs

A branded link is simply a short link – a shorter version of a URL you want to share online (especially on platforms like Twitter with limited character limits) - built around a brand name or related term.

URL shorteners are a part of link management that should be considered for every business that is interested in establishing their brand and building a positive image. Branded links help to:

• Direct your readers and visitors to updated, relevant content they are looking for
• Avoid looking spammy and instead come across as someone who is ahead of the curve
• Stand out on social media – to say more in less characters

With URL shortening services, brands now have the option to use a shortened link that not only highlights their brand name, but also the content that they share; reinforcing brand awareness and enhancing their brand recognition.

New Domains for Branding Email Addresses

Your email address conveys a lot about your brand. It may seem like a tiny detail in the larger branding picture, but it’s supremely important. Having one of the new domain extensions as your website URL can help your brand stand out from the crowd. Your email addresses will start incorporating that domain extension, making your email look intriguing, reliable and trustworthy. In these times of information overload, anything that stands out will facilitate a better engagement rate.

New Domains for Branding Products or Services

If you’re selling products or services, particularly if you’re promoting them individually, then it’s a worthwhile investment to secure those names as domains in relevant domain extensions. These can be specialized landing pages for those products and guide your customers into a sales funnel, either on a separate site or your primary website. You can also redirect the domains to specific pages or sections of your website.

Amazon did this with the Kindle. The www.kindle.store redirects you to the relevant page on their main website.

In these innovative ways, brands are investing heavily in tools and resources that help them build a strong digital brand. For example, a motor brand launching a “fun” new car could choose carname.FUN and promote it heavily to hammer the positioning well in the consumer’s mind. On the other hand, a co-working space could choose a .SPACE domain to make the website address keyword rich, yet short and memorable.

The bottom line is: Your domain name communicates an integral message about your brand and influences your audience’s perceptions. New web addresses are flexible and meant to accommodate a wide range of uses. As the registrant, it’s in your power to register and use them as you see fit. So make the most of it!

Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions available now through Yahoo Small Business, including .STORE and .TECH. You can connect with her on LinkedIn.

Minding Your Business-Rules to Write Subject Lines

Presented On US Sports Net by Yahoo Small Business!

By: Khurram Zaveri

The subject line of the email message can make a real difference therefore you should write it carefully. These words entice your readers’ eyes and mind to open the email. Subject lines may make or break your email campaigns so you should write it carefully. A reader would judge whether he or she wants to read or delete your message just by reading the subject line. Here are some rules which may help you to create effective subject lines for your bulk email campaigns. Business Mail - Get 1000 GB of Free Space w/ Yahoo Business Mail! 1. You should read your local newspapers to write better and attractive email subject lines. News headlines would give you an idea on how to write effectively. 2. Using the same subject line for all email marketing campaigns reduces their effectiveness. You should not go with the same subject line each time in your bulk email campaigns. 3. You should test style, format, subject line and design of your emails with precision. Take your time to test various subject lines and designs. Don’t test on large segments but try to test on small segments of your email list to know the actual impact. 4. You should write your company name in ‘From’ line because it will indicate to the recipient that you are legitimate. It should be your brand name or a name known to the recipient. Avoid using names of unfamiliar people. 5. It is recommended that subject line should be within 50 characters. It should be eye-catching. 6. You can personalize your email subject line according to the interests, preferences and prior purchases of your recipient. In case of prior purchases you should customize the recipient email experience. 7. Set a ‘call to action’ in your bulk email to create urgency as it will drive your readers to take immediate action. 8. You should avoid email subject lines with capital letters and excessive exclamation points. 9. It is not wrong to use the word "free" as it may create a sense of urgency. You should use it properly in your subject line or email message. 10. The subject line should lead the recipient towards the content of the message but it should not mislead. Don’t claim or promise more than you can deliver. 11. Review subject lines of past email marketing campaigns to get an idea that which ones work and which don’t 12. You should send bulk email messages frequently as it will improve your communication with potential customers.

Khurram Zaveri is a well known mass email expert. He is the creator of Spryka Email Charger, the bulk email software.

Minding Your Business-Legit Work Online

Presented On US Sports Net by Yahoo Small Business!

By: Mike Peacock

Work at home as a virtual agent. Major companies are in need of more "work at home" agents to handle customer service calls. Take inbound calls using your home phone and computer with high speed internet. Help customers with info, order placement, account status, directions, etc. Many companies are hiring now to begin training soon. US industries now understand the aspect of a "personal touch" when outsourcing their call center work. Americans want to speak with a customer service rep that speaks the language. By utilizing fellow Americans to be work at home agents, sales and up sells, increased. Now more and more US companies are looking to hire people just like you, to work at home as a contractor or employee. There used to be a time when the phrase "work at home mom" did not exist. If you were a mother, you either stayed at home with the kids or you went to work and found somebody to watch them for you. While this is still the case for many women, it no longer has to be. In today’s day and age, work at home moms are becoming more and more common. This holds true in the United States, but mothers in other parts of the world are also moving in this direction. It will be interesting to see if the work at home trend continues to expand, or if it levels off over the next year or so. Get 25% off websites at Yahoo Small Business with code WEBSITE25 There are many reasons that work at home moms or Wahms are making big strides. With that being said, the popularity of the Internet is the number one reason for this. Generally speaking, if you have the desire to "work from home", the Internet will allow you to do just that. For mothers, this is a big benefit because they can plan their work schedule around their children. Of course, some work at home jobs are more reliant on the Internet than others. But all in all, online opportunities are just about as good as it gets for moms who desire to work form their homes. There is no denying that Wahms are on the up and up. They have found that there is plenty of money to be made while still spending time with their children as they grow up. If you are a mom who is looking to work and still raise your kids, working at home is the way to go. As an entrepreneur myself, I choose to work with my home based business. I design and promote websites and affiliate programs. I took the time to learn about SEO, and targeted traffic generation to drive people to my websites. People who are looking for or are interested in my services and products are sent to my sites. With advertising space on my sites generating extra income, and sales for products and services, I make a good living. I encourage anybody who wants a real work at home job or business, to visit our sites and choose what is right for you. Making money online is one of the toughest businesses I have ever developed, but so well worth it! Spend more time with family and friends. Work at home as a virtual agent or a home based business owner today.

TheGadgitech.com offers many ways to earn a living at home. From real companies hiring work at home agents to home based business, we strive to list the top legit companies on our site. We have some of the best affiliate programs on the net with high commissions and free to join. Visit our blog at http://thegadgitech.com/gadgi-blog for top money makers working at home.

Minding Your Business-Grow your business with Live Insights

Minding Your Business With Yahoo Small Business!

Get 25% off websites at Yahoo Small Business with code WEBSITE25

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Minding Your Business-Affiliate Marketing Rules

Presented On US Sports Net By Yahoo Small Business!

By: Anthony Harris

If you have been considering getting into affiliate marketing you probably would like to know what the rules are. Even if you already have a web page or blog ready and have chosen your possible niche market, you still need to familiarize yourself with the rules of engagement. Affiliate marketing is not something that is very difficult, after all, you are simply selling someone's products or service, however for as many affiliate companies there are in the world there are different rules you must follow. Most will be similar but things like referral options may vary slightly. Unless you have several programs you are, trying to keep up with affiliate marketing is simple. The problems come in when you have so many affiliate programs going that you cannot remember the guidelines from one to the other. Affiliate programs are different simply because the companies running them are different. A company is free to set the program up in any way they see fit. Of course, there are similarities as mentioned earlier; this does not mean they are exact copies of one another but that many have similar rules. Website Builder - Easily create a beautiful, mobile friendly website for as little as $7/mo! The variations are so wide when it comes to affiliate marketing rules. One company may refuse to allow mentioning the brand names they sell on your website and another may insist you not have a particular market in your URL. Due to these differences, you are going to want to read each program fully and be sure that you comprehend it completely. In some cases, if you already have a URL for your site you will not be allowed to participate in a few affiliate programs. The reason for this is you have already gone against the rules for that program. One common rule you are going to come across with affiliate marketing is the page rank rules. There are companies who will not want you to promote their products if you have a higher page rank than they do. Similarly, if your page ranks better in the search engines you are likely to be disqualified. For instance, let's say your site promoted coffee and you were interested in an affiliate program with Folgers, if your page came up first in search results for keywords like Folgers or coffee you would not be accepted in the affiliate program. The idea is if you are doing better search wise you will be taking business from their site and you could hurt their direct business significantly, and they could be right. It is better for the company to have direct sales rather than affiliate wouldn't you agree? A great idea when doing multiple affiliate programs is to create a spreadsheet of the different programs and their rules. This will eliminate confusion and tell you exactly what you need to do to participate in the programs. This may be the best step you take when it comes to your affiliate marketing business. Remember many sites that have broken the affiliate rules have been caught and sued. Better, for you to have covered your assets and ensuring you comply with any and all rules that have been given to you by the company. When all else fails you may find that affiliate marketing software is the way to go. There are many programs available and you should be able to find the one that fits your needs perfectly. These programs are created to help you keep track of your affiliate programs and the rules. Use this software to ensure you are managing your affiliate marketing correctly. In the end, your efforts will pay off and you will be thankful that you followed all the affiliate-marketing rules.

Minding Your Business-The Complete Solution: Value Creation Automation

Presented On US Sports Net by Yahoo Small Business!

By: Cordis Technology Llc

Businesses are complex structures that combine processes and functions for the production as well as the delivery of products and services. Automation has been a recent addition to business processes, enabling faster operations and increased efficiency. Enterprise Resource Planning solutions, Customer Relationship Management programs and even Business Process Management software are quickly losing popularity due to changing trends and requirements. Each solution aims to tackle a specific business area, having its own pros and cons. But no solution promises to take care of entire business problems through advanced technology. Artificial Intelligence is making waves within the automation industry and has paved way for a technological revolution. But out of all this chaos and search for a better solution, Value Creation Automation has emerged as a leading choice. Value Creation Automation’s Unique Approach What sets apart this automation solution is its core approach and concept. The creators of VCA have joined hands to work on a shared vision to transform business functioning for the better. Instead of shoving problem areas and complexity under the rug, Value Creation Automation promises to resolve all issues from the basic core. Businesses nowadays are struggling to maintain quality and respond to changing market trends within time. Market regulations, compliance, risk control, consumer tastes and plenty of other factors are churning and burning opportunities if uncontrolled. VCA aims to holistically take care of every business aspect, internal and external through technology combined with artificial intelligence. End-to-end Automation Processes are made up of different tasks, each relying on one another. Some tasks fall in diverse business departments and units. For instance, operational processes further connect to delivery and CRM processes to ensure timely delivery. A number of automation solutions are available which tackle certain processes, but fail to be integrated. VCA works as an end-to-end automation solution. The system is designed to automate processes right from the initial inquiry to end delivery of the product or service. The system provides an external front for consumers through which orders and requests can be placed. This means there is no need for hiring human personnel to take orders. Once an order has been placed, the system triggers the process cycles and allocates resources for the production and completion of the order. Upon the completion of the product or service, the system sends it out to the delivery department, notifies and updates the customer for collection. As we can see, VCA tackles entire process cycles with minimal human intervention. The need for an external or additional solution is not needed. Automation is Setting High Quality Standards Without quality that meets or exceeds customer expectations, your business won’t survive for long. Automation can help reduce manual intensive tasks, but can is boost quality? With Value Creation Automation, quality is a standard procedure at every process, task and function level. The system can be programmed to measure quality levels and reduce the defect rate, or even completely eliminate the risk of defected output. Lean Management Principles are embedded within the system and are continuously applied as parameters to detect waste and ensure quality control at its best. Get 25% off websites at Yahoo Small Business with code WEBSITE25 Continuous quality is what VCA aims to give. And at the end of the day, that quality is the value consumers are willing to pay for. Side by side, consistency in quality is one of the core elements of brand building. If your business keeps delivering high quality products or services, your consumer base is likely to increase. Letting your business evolve through continuous evolution Your business structure can’t remain rigid if you want to keep up with changing demands. An ERP or CRM is designed to perform at a certain level without any consideration for changing external factors. To accept change and to innovate, you need a system that naturally evolves through detection of variations and market changes. Value Creation Automation uses Statistical Process Tools SPC to detect, reaffirm and implement changes in operations. These strategically designed tools lookout for changes in process output and notify for requirement changes. The end results? Process upgradation and room for immediate innovation. You don’t have to spend an entire year’s budget to upgrade your automation system. VCA revolves around the concept of evolution and firmly believes that corporations must seek technological solutions that offer extreme flexibility.

Cordis Technology, a renowned business solution enterprise is reinventing the concept of automation with its high-end solution named "Value Creation Automation".For more visit@http://www.cordis.us/ Also visit@http://www.valuecreationautomation.com/ Also contact us on info@cordis.us

Minding Your Business-Facebook Advertising For Beginners

Presented On US Sports Net by Yahoo Small Business!

By: Jesse Grant

Facebook ads give online and offline business' a whole new venue to reach their customers via social networking. The best thing about facebook ads is that you can really target you audience and track the performance of your campaigns and clickthru demographics from within your own facebook profile. They seem to have made their approval system more easily for advertisers , which was reported all over the net the last few weeks. A month ago I could not get anything approved lol. This is very good for people looking to make some money and advertise their affiliate offers online Here is a tutorial for beginners on how to affiliate market using Facebook ads . . . First you are going to need a affiliate program that offers a broad range of ads you can promote. Two places I would highly suggest you join are MarketHealth and NeverBlueAds ( both are completely Free to join ) , They both have over a hundred differenet types of offers you can promote from different categories. You can simply redirect to these offers or create your own landing pages with relevant domain names, either way you are making great progress to making income online. Get accurate business listings across top directories with Localworks from Yahoo Your next step is to sign up for Facebook Ads in which if you are a new advertiser be sure to sign up for the visa business network on facebook and get your Free 100$ coupon code (currently the only coupon code really working) FACEBOOK $100 COUPON. 1. Log into Facebook. 2. Click on this link to join the Visa business network. http://apps.facebook.com/visabusiness/sign_up 3. The visa business network will then send a email to your email account (Your Facebook subscribed email account). 4. Log into your email and retrieve the code. 5. Log into your Facebook ads account and start making your Facebook ads account ,enter the $100.00 code near the end of the ad process. Now your ready to Rock N Roll The first step now is creating an ad which consists of an Ad Title (25 characters) , Ad Body (135 characters) and a small image that is resized down to 110x80pixles. As your building your Ad you can see to the right of the the design portion the progress of your Ad while creating it. Remember your Ad Title and Picture should be relevant to your actual product and make sure they are captivating as this is the most imporant part of the advertising to make it effective. (the Ad above is not an ad I am running just something I put together for a sample) You then choose who you want to reach demographically. You can select by location, sex, age, keyword, education, workplaces, political views and relationship status. As you tinker around and try to match your products perfect demographic target you will see that Facebook will give you an actual number on approximately how many people your targeting will reach. For instance if your Targeting fields are blank and you are from U.S.A you are currently targeting 39 million users, but as you start narrowing down those fields the numbers will decrease until you have targeted what you think is the perfect demographic for your product or service. Once you have decided on your Ad and your Target Demographic, you just need to find out what kind of budget you want to spend for views or for clicks. Facebook gives you the option of purchasing by pay per clicks or impressions. The pay per click min is .01, but you will not see that much in the way of page views goes with such a low bid unless your advertising huggies diapers online lol. Paying for impressions will let you pick if you want your ad displayed in the news feed or on the sidebar in the ad space. Facebook will give you a suggested PPC cost which could be as high as 50cents , so I would suggest starting of with 5-10cents depending on what your marketing and then tweek your campaigns after you test them a bit. You can also set daily budgets so your campaigns are not running over the ammounts you want to spend. Once your campaign is up you always have the option to pause or delete it., if your just wanting to pause it to tinker with the campaign or wait to resume it during key times of day when your ad mite hit more people then you can simply just put your ppc bid price down to .01 cents. You can easily access your Facebook advertising account to monitor statistics very easy rite off your home page to the right you will see your Ad Manager. Currently you can not edit your ads but what you can do is below the ads you will see create a similiar ad in which you can start from an old ads contents and create a new ad faster. From what I have seen these ads do not need approval and are automatically running once made, which is pretty good if your always having troubles getting ads approved. Well that should be enough information to get your Rick Roll on and start advertising online while there is an inbalance in the Facebook Advertising Platform. Jesse Grant

Minding Your Business-Retail Branding

Presented on US Sports Net by Yahoo Small Business!

By: Scott Jeffrey

Retailers and manufacturers are constantly on the lookout for new ideas and strategies to spur growth. And while smart companies are giving digital serious consideration, they’re not doing it at the expense of the store experience. Likewise, in our excitement around mobile shopping, let’s not overlook our physical spaces and the tactile experiences they offer. Yes, stores have been our retail workhorses for centuries, but don’t make the mistake of assuming we’ve wrung every bit of growth to be had from them. What can be done to spur growth from the fleet of branded spaces that currently exist? Plenty. Get 25% off websites at Yahoo Small Business with code WEBSITE25 When I look across most categories, I see great similarities between competing brands. Brands get stagnant and complacent. All it takes is a little courage to get beyond the safety of sameness. I believe innovative thinking can only happen when you take a long hard look at your brand and ask, "What if?" What if we look at things from a different perspective? What if we do things a new way? Customers get excited by new. We see this time after time when we open a store, especially if the exterior has had a makeover. Inevitably, customers who have forgotten about you will try you again. "New" attracts attention. The good thing about new is that it comes in a variety of degrees, from a complete overhaul to a new coat of paint and some impactful communications. Sometimes new can come in the form of an exciting offer. The worst thing you can do is not try. Don’t fear failure. New ideas can be tested and adjusted, several times and ways, until the register starts ringing. Recently, a client told us the secret of their instore success. They are always asking themselves, "What if?" And as a result, they continuously give the customer something they haven't seen before. Something new. So there’s always a little excitement, a reason to shop. The opportunity is there, in every square foot. All too often, the problem is with the limits of our thinking not with the limits of the store.

Interbrand Design Forum has nearly 40 offices and a practice that brings together a diverse range of insightful right-and left-brain thinkers, making our business both rigorously analytical and highly creative. Our work creates and manages brand value for clients by making brands central to the business’ strategic goals.

Minding Your Business-Here’s Why Conversion Rate Optimization is the Best Investment for Your Online Business

Presented On US Sports Net By Yahoo Small Business!

By: Neil Rimmer

Do you know the very first action most website owners take after the site generates that first conversion? They rush out and look for ways to get more traffic to their site. Next thing you know, the site is generating more and more sales by investing in PPC, SEO, social media and/or content marketing. And for awhile, the business is happy and thinks they are building a sustainable, growing online business. But finally, the website owners have enough time or pay someone to actually dig down into the data and then it hits them: The site isn’t really growing the bottom line at all. Like: Where’s the profits? For most websites, the profits are being devoured by marketing costs. To "grow" an online business, most website owners invest in Internet Marketing services like SEO, PPC, content marketing, or social media which all increase marketing costs. But with increased competition and costs, the ROI from these Internet Marketing services is ridiculously low with many lucky to generate a 2:1 sales-to-marketing ratio. That is, most sites are lucky if they can generate two dollars in revenue from 1 dollar in marketing investment. Get accurate business listings across top directories with Localworks from Yahoo Conversion rate optimization (CRO), however, is a very different type of Internet Marketing service. Rather than grow the online business by increasing traffic levels like traditional PPC, SEO, or social media, CRO experts squeeze out more sales from your existing traffic streams. Using conversion rate optimization software like Clicktale or Optimizely, CRO experts isolate the web components that are causing visitors to leave before completing a purchase. By website components, we mean: 1. Copywriting on Primary Landing/Sales Pages or Product Descriptions 2. Website Design and Layout of Navigation and Primary UI Features 3. Website Programming 4. Website Traffic Streams 5. Sales Funnel(s) If you have ever split-test price points, headlines, or even rewritten/redesigned landing pages, then you have actually been "optimizing" your conversion rate. But while these strategies can indeed help improve your online conversions, they are inefficient and can potentially waste very precious and costly traffic. But using traffic analysis and a systematic approach, professional conversion rate optimization experts can literally boost total online conversions by up to 100% or more in just weeks. And when it comes to overall return on investment, conversion rate optimization simply blows competing options like PPC or social media out of the water due to three primary advantages: 1. Conversion Rate Optimization Generates Growing ROI Long After Work is Complete When you invest in SEO, social media and especially PPC, the increased traffic will quickly drop back off as soon as you stop investing. But conversion rate optimization projects will generate increased sales for a website until major changes are made to the business model or new competitors enter the niche. In some cases, the increased sales will last for years after the conversion rate experts have completed their work helping to generate a massive ROI. 2. Conversion Rate Optimization Does Not Add to Marketing Budget Once the CRO experts have completed their work and you have recouped your initial investment, every additional sale that rolls in due to the higher conversion rate comes with zero marketing cost. So instead of 30-40% of all new revenue getting devoured by marketing costs, that money goes directly to your bottom line. Remember, conversion rate optimization generates more sales out of your existing traffic sources and will not add to your short or long-term marketing budget. 3. Conversion Rate Optimization Has No Recurring Costs or Monthly Retainer Fees The increased sales produced from the conversion rate optimization will continue rolling in without any recurring monthly fees of any kind. Although you may want to have CRO experts optimize new landing pages or product descriptions as you offer new products or services, there are no recurring costs or fees associated with conversion rate optimization. Dollar for dollar, investing in CRO services delivers a far better return on your investment than any competing Internet Marketing service on the market today. So instead of getting a 2 or 3:1 sales-to-marketing ratio, CRO services can and often do produce a 10:1 ratio or better. Better still, investing in conversion rate optimization will then make future investments in SEO, SMM, and content marketing more profitable because you will be generating more conversions for the same investment.

Neil Rimmer is a conversion rate optimization expert specializing in optimizing copywriting, web design, and web programming to generate more online sales out of existing traffic streams. To learn more about how a conversion rate optimisation investment can generate far higher ROI than SEO, SMM, PPC, or content marketing, just visit: http://www.conversionomics.com.au today.

Minding Your Business-Domain Registration Cheap: Bankable Practices for Hosting a Successful Server

Presented On US Sports Net by Yahoo Small Business!

By: Austin Power

It is a great delight to have a domain name duly registered on a server, especially when you have a private business you are running in a digital terrain. Interestingly, your chances of making full use of your marketing potentials are dependent on how successful strategies can grow your business. One area in which you can grow your customer base is by using cheap methods to gain popularity. However, you need to be properly guided as regards how you are to host your server. You shouldn’t wait until you fall a victim of errors that are common to domain registration cheap services. Instead, get an expert that can help your follow through a server registration successfully with the best practices which you are ignorant of. On this note, here are three adoptable practices that can safeguard your business when trying to obtain a cheap dedicated server. 1. Keep brevity in mind You shouldn’t make the mistake of personally hosting your server, because you may have limited knowledge in this area. The reason is that you cannot afford to make mistakes that may cause you to lose customers, which may cause you to be out of business for a long time. As a clever investor, you shouldn’t be eager to launch out your server to complement your business experience. Rather you should seek the advice of experts who can guide you to choose server names that are short and very easy to work with. As a business investor, you should make the navigation and interaction of your website easy for your visitors by working with names that are easy to recall. Register Your Domain for $9.95 with Yahoo 2. Distinctiveness The moment you are set to launch out into the digital marketing space, you should be prepared for lots of challenges. Your business, therefore, shouldn’t be caught in the web of sounding like another. The fact that your domain registration cheap is available gives you an opportunity to present a server that can be worked on afresh. There are experts that can help you coin server names that will not only represent your business but also present a distinctive angle to what you have to offer your online visitors. You should avoid the temptation of adopting an existing domain name because you can be sued for trying to imitate an existing business idea. Therefore, it is paramount that you look into the option of having experts work with you to give your business a distinctive look on the digital space. You can have this service at your disposal when you invest in a cheap dedicated server. Inasmuch as you are prepared to own a cheap dedicated server, there are experts on the ground that can help you work out a distinctive domain registration cheap for your services to make you stand out. 3. Adopt pronounceable names For a new business, you may have difficulties in the areas of working on a domain name that properly describes you. Regardless of your type of business or service, you can have experts work on your domain names to make them pronounceable. The reason, in some cases, is that your visitors are always on the quick move to do transactions. So in those hasty moments, your domain names should sound better for easy interaction and adoption by your varying visitors. To ensure that you are on the right track, you can work with an expert to help you fashion out domain names that your visitors can easily work with. There are other bankable practices that can be adopted for making your business a reliable source of income, especially when you have to make yourself known on a digital space. As far as digital marketing is concerned, you need to adopt the best practices that can help you grow your customers with the best methods.

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Minding Your Business-The Purposes of The E-commerce Website and Web design

Presented on US Sports Net By Yahoo Small Business!

By: Shakir Ahmed

Since the importance of eCommerce website is increasing day by day, the importance of ‘e-commerce web design’ is also increasing. Before going to discuss about E-commerce web design, everyone should know about e-commerce website, and its purposes. Here are some details of E-commerce Website and Web Design. Introduction to E-commerce website E-commerce means "Electronic Commerce", which term is also used for "selling on the internet" or "online-shopping". E-commerce is a kind of trading, products or services; which is conducted via the internet. Electronic Commerce includes many categories into a single platform, such as online funds transfer, internet marketing, electronic data interchanging, supply chain management, online transaction processing, and data collecting. Into this awesome business platform a business can receive their orders, sell their products and receive their payments through online. Modern people are well-known with this term, as now they like to get their purchase done from their own home. That’s why; now almost all businesses started building e-commerce website to increase their selling and spread their business to the customers of all over the world. That is why; these business people are giving much importance on eCommerce web design much. Yahoo Small Business Web Hosting - Build a great web site with our easy-to-use tools Why do people want to build an E-commerce website? You may have already known that E-commerce refers to the modern selling method where a business store can sell their products both psychically and digitally. If you have a departmental store in your local area market, you can sell your products to your local customers who used to visit your store physically. But, how can you reach your products to those, who don’t have enough time to come into your store. E-commerce web design will help you in this regard. You can sell to the remote customer by offering your website to them. Your customer will visit your shopping site, choose their products and place order to your website. You just need to have a representative team to supply customers’ products at their home. From the below list you will be able to know why most of the businesses consider on a successful eCommerce web design. • An e-commerce website enables a business person to get their potential customers worldwide. • ‘E-commerce web design’ will help you to build your second store in online. So, you can sell your products both to the local customers and remote customers. • Having an electronic commerce website will make you more dedicated to your services. You will get reviews of your existing customers. That means, it is the platform where a seller and a customer can interact even after selling of a product. • It is not possible for a customer to know the details of your business, but with your eCommerce website you can allow your customer to know about your company, its background and the purpose of starting the business. • Your eCommerce website will save your customers valuable time. Modern people are too busy to come to your store to buy their products. An easy-to-use e-commerce web design will help those busier people get their products at hand. Consider E-commerce Web design before starting your e-commerce website. Though, it seems easier to start an e-commerce website and sell products to customers, but it requires a lot of tasks. You need to consider on "E-commerce Web design" very carefully. Most of the expert eCommerce businesses emphasize on these following factors. You can also consider on these. 1) The key to success in every electronic business is "content". It is one of the most important things for a successful e-commerce web design. Using content you can provide useful and interesting information to visit your website and buy products. Update the site with fresh and high quality articles to increase your business sells. 2) Another thing that you need to consider for eCommerce web design is a well-planned structure. 3) The E-commerce website design comes in next. When you have well-written content and well-prepared structure, you should design your eCommerce website by allowing simplicity, consistency and readability. 4) Navigation comes to the 4th place for an excellent E-commerce web design. When it is about site’s navigation, don’t make it too complex. Make the internal and external link simple and easy-to-use to the customers. 5) "SEO" is another important thing that you should consider for eCommerce web design. It is the best method to increase your selling and getting more potential customers. E-commerce website is required not only to increase sells, but also for solving customer’s problems. So, while you are designing an e-commerce website, you should maintain some proper guidelines.

Minding Your Business-Web page scraping, Website Scraping, Web Scraper, web data scrape

Presented On US Sports Net By Yahoo Small Business!

By: Mitesh Dave

Website scrapping which is also called screen scrapping is the process of extracting data from targeted websites using advanced web scraper tools. Website scrapping is done by using automated script or programs which are written using programming languages like Java, Perl, Python etc. Web page scrapping is the solution to handle web data without the need of any manual intervention by using automated tools. Web scrapper is designed for people who find it tedious to manually copy and paste data from thousands of web pages. Web scraper will allow users to scrap data from targeted websites and export the contents to various formats such as MySQL, Microsoft Word, Excel, PowerPoint, Text format etc. Get 25% off websites at Yahoo Small Business with code WEBSITE25  Web scrapper can help in converting unstructured content from web pages to structured format. Web scrapper can be helpful for extracting product information, online shopping data, news, press releases, contact details, stock quotes and other financial information. Web scraper can gather data or content from business directories, job portals, e-commerce website, search engines and shopping sites. Web scraper will help you save lot of man-hours involved in manual extraction of data and reduce the time taken drastically. The contents present in websites are present in different formats and structure and in order to gather all information manually we need to copy data from web pages manually and paste them in desired document format. Web scraper can resolved this problem by using advanced web crawling algorithms to extract data from websites. Web scrapper is nothing but software application which is written to crawl through websites and gather unstructured data from web pages and export them to desired format of our choice. The technical scenario of web scraper is like a human visiting the website by entering the URL and then collection information from web website. Web data scrapper does this job by using advanced crawling algorithms which are implemented using scripting languages like PHP, Perl, Python etc. Web site scraping is helpful to mine data from web pages to your local hard disks. Web scrapper has a graphical user interface which allows you to designate URL (Uniform resource locator), the data to be extracted and the crawling algorithm to be used for traversing through mined data. Web scrapper can be used at periodic intervals and by using web data scraper you can download an online database to your spreadsheets. Web data scrapper can gather huge amount of unstructured data and convert them to useful format for the purpose of analysis. Web scrappers are used in different business sectors for various purposes like creating leads, establishing marketing strategies based on market analysis, forex analysis, gather stock quotes, product pricing data etc. Using web scrapper, the information required for your business can be gathered from internet. Web data scrapper can also be used to crawl public email addresses from websites which can be used for creating huge mailing lists for marketing purposes. You can use the mail address for online promotion of your products and sending proposals related to business offers to customers throughout the world. Web scrappers work similar to search engine spiders but are more powerful than that and we can get output in desired format as we like.

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