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Friday, March 9, 2018

Yahoo Small Business Presents: Multilingual SEO

Multilingual SEO

By: Vlad Hangan


Getting to the first page of Google and other search engines is an ambitious and daring enterprise, but very much doable if we follow certain rules, pull the right triggers, and apply the correct techniques. We live in the Internet age and not a single company in the world can afford the luxury of not using the internet to promote its services, unless we are talking about selling hot pies on the streets. Having a nice website with correctly applied search engine optimization procedures is all it takes to get your product to a wide clientele or quite frankly, to the whole world. And if you top it up with occasional quality online marketing campaign you are in for some serious business.

For those who want to go beyond that, there is a brand new playground of Multilingual SEO. It is considered to be a popular new method of gaining worldwide recognition for a website and address to the market efficiently. And it does make sense knowing the fact that more than half of the world are non-English speakers. Multilingual SEO is a way to increase online revenue and encourage global universal transparency.

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Multilingual SEO project is an exciting and rewarding challenge and an individual cultural approach is required to each project in particular to successfully combine the existing SEO techniques such as website optimization, online PR, Link Building, Social Media de-localizing the site as a result and making it global, professional and user-friendly.

Multilingual SEO is a highly personalized service which involves much more than just translation and keyword optimization; the methodology of a successful multilingual search engine optimization project must include the following key points:

• Analysis of geographical market to identify clientele of greatest potential value to the business.

• Keyword research and Search Engine - friendly language recognition assessment

• Valid HTML data and URL structure

• Quality local link building

When speaking about the link building in multilingual SEO context, it is important to mention that the procedure of building links to websites in foreign language delivers results considerably quicker than link building for websites in English. It also seems critical to use best ranking foreign language keywords as the link anchor text to non-English language website.

Multilingual SEO cannot be compared with Christopher Columbus discovery in 1492, however in search engines’ eyes, it does open brand new marketing possibilities in a much more less competitive internet world, still mostly wild and unexplored.

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