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Monday, March 12, 2018

Yahoo Small Business Presents: How To Promote Your Online Business

How To Promote Your Online Business

By: Coco Lee


  

Once you have ventured into an e-business, you can let your investment pay off in a big way by learning a few tips on how to promote your online business. You cannot just sit and expect a miracle, or clients finding you and transacting with you without you doing anything. Friends and some people constantly looking for novel finds online may gravitate to your site, but to really get repeat customers or news clients, you need to strategize to promote your online business. How? By promoting, in subtle or overt ways eg like posting daily in a social networking site the product or service you are offering online.

Highlight your unique selling points or special expertise both online and offline. Write blogs if you have a knack for writing, build credibility, and nurture the professional relationships you have already formed. Check out success stories featured online and be inspired on how they paved their way to riches, while reading about their approaches to gaining target customers. A common denominator that successful online business operators may have is that they have a compelling message. Strategizing may also include thinking of offering something, like a trial pack or freebie for multiple orders, something that offers customers extra value for their money.



If you learn how to promote your online business, it would not be long when you would hear success knocking on your door. The trick is not to rest on your laurels. Retain and attract new customers by constantly updating your website with fresh and interesting content. You can also learn the art of video marketing and let article writing (using keywords, but avoid stuffing) work for your online business. Think of in-store activities also (if you have a brick-and-mortar outlet) and complement your website and online announcements with traditional marketing strategies like direct mail. These steps can attract more customers like a magnet.

You can also promote your online business by giving away free e-books with useful information or send out a weekly e-newsletter to your customers and offers tips and news related to your industry. You want to offer value to customers. In this digital age, you need not spend a dime doing so. You can also build contacts through popular social networking sites.

Expanding your customer base can be done by
networking offline. You can join business-oriented organizations or a group with shared hobbies or interests, and expand your network. Even if they do not buy your products/service, they may readily refer you to their friends and acquaintances who can use your services. At the end of the day, learning how to promote your online business can spell profits and growth.


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