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After winning the World Series, Houston Astros star Jose Altuve gave all of his teammates a bottle of Crown Royal. As Houston Texans star J.J. Watt shared...

DON MATTINGLY WILL RETURN TO MANAGE MARLINS IN 2018

With a possible fire sale looming, the Miami Marlins might look a lot different in 2018 than they did in 2017. But one familiar face that will...

FAMILY OF ROY HALLADAY ISSUES STATEMENT FOLLOWING FORMER MLB STAR’S DEATH

In the aftermath of his sudden an untimely death, the family of former Toronto Blue Jays and Philadelphia Phillies All-Star Roy Halladay has released a statement. "Our family...

Check out this homer from Giancarlo Stanton.

REPORT: CARDINALS ARE ‘PRIME PLAYERS’ FOR GIANCARLO STANTON

It's almost certain that the Miami Marlins will trade star outfielder Giancarlo Stanton this winter. The only real question here is where the potential NL MVP will...

REPORT: A’S INTERESTED IN MARLINS’ OF’S MARCELL OZUNA AND CHRISTIAN YELICH

Under new ownership, a Miami Marlins fire sale is a distinct possibility. That will make Giancarlo Stanton a hot topic during the offseason. But the Oakland Athletics...

Apr 6, 2017; Minneapolis, MN, USA; Kansas City Royals manager Ned Yost walks back to the dugout in the sixth inning against the Minnesota Twins at Target Field. The Twins beat the Royals 5-3. Mandatory Credit: Brad Rempel-USA TODAY Sports

ROYALS MANAGER NED YOST HOSPITALIZED WITH BROKEN PELVIS

Kansas City Royals manager Ned Yost is currently resting in a hospital with a broken pelvis. According to Rustin Dodd of The Kansas Star, he sustained the...

RED SOX MINOR LEAGUE CATCHER DANIEL FLORES PASSES AWAY FROM CANCER

Wednesday was another sad day in the baseball world. The Boston Red Sox announced that Minor League catcher Daniel Flores died "due to complications during treatment for...

YANKEES TAKE FULL ADVANTAGE OF NEW TWITTER FORMAT

The social media world is abuzz with news that Twitter has expended its original 140-character tweet limit to 280 characters. Obviously, it's led to some funny jokes...

Feb 15, 2017; Lake Buena Vista, FL, USA; Atlanta Braves starting pitcher Bartolo Colon (40) catches a ball while covering first base during MLB spring training workouts at Champion Stadium. Mandatory Credit: Reinhold Matay-USA TODAY Sports

BARTOLO COLON PLANNING ON RETURNING TO MLB IN 2018

Bartolo Colon will turn 45 during the 2018 MLB season. While most players are long retired by that point, Colon is planning on returning for at least...

Cubs starter John Lackey hits four batters in his start Tuesday.

REPORT: JOHN LACKEY NOT RETIRING, PLANNING TO PITCH IN 2018

Retirement is not in the plans of pending free agent John Lackey. According to Jon Heyman, Lackey, who pitched for the Chicago Cubs in 2017, is planning...

FORMER MLB ALL-STAR ROY HALLADAY DIES IN PLANE CRASH

Roy Halladay -- who won Cy Young Awards as a member of the Toronto Blue Jays and Philadelphia Phillies -- died on Tuesday when his plane crashed...

Rockies closer Greg Holland is out after injuring his finger in a kitchen accident

ROCKIES’ CLOSER GREG HOLLAND TURNED DOWN $15 MILLION TO BECOME FREE AGENT

Colorado Rockies closer Greg Holland was one of baseball's best comeback stories in 2017. Now, he's looking to turn that into a long-term deal. "Greg Holland is officially...

HOUSTON-BASED PROFESSOR MAD THAT CLASSES WERE CANCELLED FOR WORLD SERIES PARADE

A professor in Houston isn't thrilled about the Astros' upcoming World Series parade, which is shutting down classes at his or her university. https://twitter.com/jackbeckerrr/status/926424248629059584 We get it. Not everyone...

MLB, Aug 1, 2016; Phoenix, AZ, USA; Washington Nationals outfielder Bryce Harper (left) and pitcher Stephen Strasburg against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

TOP 16 TAKEAWAYS FROM 2017 MLB SEASON

The World Series being over means that the 2017 MLB season has also reached its end. For some teams, it was an immense success. For others, it...

HOUSTON FURNITURE STORE OWNER PAYS OUT $10 MILLION AFTER ASTROS WORLD SERIES WIN

Jim McIngvale is happy that his Houston Astros came out on top in Game 7 of the World Series Wednesday evening. Though, it was definitely a costly...

CLAYTON KERSHAW: ‘ONE OF THESE DAYS, I WON’T FAIL’

The Los Angeles Dodgers are still reeling from a major let down in Game 7 of the World Series against the Houston Astros on Wednesday night. Los Angeles...

Apr 22, 2017; Minneapolis, MN, USA; Minnesota Twins first baseman Miguel Sano (22) hits a double in the first inning against the Detroit Tigers at Target Field. Mandatory Credit: Jesse Johnson-USA TODAY Sports

TWINS’ MIGUEL SANO TO UNDERGO LEG SURGERY

Minnesota Twins slugger Miguel Sano missed the final six weeks of the 2017 season after suffering a stress reaction to his left leg back in August. For Sano,...

TWITTER REACTS TO CARLOS CORREA PROPOSING AFTER WORLD SERIES WIN

Wednesday was a big day for Houston Astros shortstop Carlos Correa. Minutes after winning the World Series, Correa proposed to his girlfriend in a postgame interview. Fortunately for...

WINNERS AND LOSERS FROM ASTROS WORLD SERIES WIN OVER THE DODGERS

For the first time in their history, the Houston Astros are World Series champions. They defeated the Los Angeles Dodgers 5-1 in Game 7 to win an...

ALEX RODRIGUEZ SUGGESTS YU DARVISH WAS TIPPING HIS PITCHES

The Houston Astros rocked Los Angeles Dodgers starter Yu Darvish during his two World Series outings. After Darvish was pulled from Game 7, FOX analyst Alex Rodriguez...

WATCH: YULI GURRIEL TIPS HAT TOWARDS YU DARVISH

Prior to the two meeting in Game 7 of the World Series, Houston Astros' first baseman Yuli Gurriel acknowledged Los Angeles Dodgers' starter Yu Darvish with a...

Los Angeles Dodgers P Rich Hill has been placed on the DL

RICH HILL INTENTIONALLY GAVE DODGERS FANS MORE TIME TO BOO YULI GURRIEL

Game 6 of the World Series was also the first back in Los Angeles after Houston Astros' first baseman Yuli Gurriel made an insensitive slanted eye gesture...

JOE MAUER KILLS IT AS ‘BEAST’ ON HALLOWEEN WITH TWIN DAUGHTERS

It's apropos that Joe Mauer would have twin daughters. The face of MLB's Minnesota Twins for the past 14 years, he is also a pretty big family man. This...

Clayton Kershaw is among the best pitchers in the game. Can he pull it together for the NLCS?

COWBOYS WISH DODGERS PITCHER LUCK IN GAME 7

Save up to $50 on ecobee Smart Thermostats

Clayton Kershaw won't be starting for the Los Angeles Dodgers in Game 7 of the World Series against the Houston Astros. Instead, the Dallas native will likely...

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Morris Austin - College Baseball Recruiting Video - Catcher - Class of 2018

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Morris Austin's College Baseball Recruiting Video. Class of 2018 morris_austin_2018@yahoo.com

SPONSORSHIP WORKS – BUT HOW?

by Darren Marshall | Nov 2, 2017 | Research, Sponsorship, Sports Marketing

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system.

What’s often lost is how this success happens. Why does sponsorship change how we feel about a brand or even which brands we buy? rEvolution has spent the past 16+ years analyzing hundreds of sponsorships and interviewing hundreds of thousands of consumers. From this ocean of data, we can distill the three main ways sponsorship works.

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The Tribal Factor
We’re all members of multiple tribes or affinity groups. Bears fans are a tribe, so are Springsteen fans and so are devotees of Game of Thrones or Star Wars. We often advertise the tribes we belong to by wearing jerseys or branded T-shirts because we want other people to recognize our tribe. In fact, the average person belongs to more than a dozen tribes (try it out yourself!). Brands become honorary members of the tribe by becoming the only brand in their category that is an Official Sponsor. Once you’re a sponsor member of the tribe, this designation will give you the nod as a tribe mate over another brand if the decision is 50/50 or 45/55 based on price, quality, etc. This is a soft and fuzzy factor – it won’t overcome strong price or quality differentials, but it definitely matters when those things are even. It’s also far easier to impact choice for CPG brands, which are low-price, low-risk frequent purchases, than for choices of high-price, long-lasting things, such as cars, which often involve another person in the decision.
The Reward Factor
Consumers are smart enough to realize that sponsorship isn’t charity, but they’re also smart enough to know that without sponsorship NASCAR drivers lose their rides, and events they like get cancelled. Very often in focus groups we hear tribe members say, “I know it sounds silly, but I feel like if I buy the sponsor’s products then in some small way I’m encouraging them to keep going with it.” So really they do it to feel better about themselves, but BANG – that’s why NASCAR fans are the most sponsor-friendly – because it’s the sport most dependent on sponsorship.Over the years we’ve been able to plot sports on a line from strongest to weakest reward factors and NASCAR is right at the top, while the major stick and ball sports are at the weaker end (though they tend to have the strongest tribal factor). Why? Because the Patriots don’t rely on Gillette’s sponsorship to re-sign Brady or Gronk, and fans understand that.

The Image Factor
Tribe members typically hold their team or league in pretty high regard (we’ll make an exception for Pats fans and the NFL). When a sponsor that doesn’t have such a positive image associates itself with this team or league, there can be positive rub off. So, this is how Visa used the Olympics to overcome Amex’s leadership in the “best card for travel” and “accepted in more places than any other card.” It’s also how Samsung used the Olympics and the NFL to move its brand positioning from the cheap TV you might have in the kid’s room or the low-cost phone to the premium brand it is today.Of course that’s by no means an exhaustive list, but it’s a pretty good guide on how to build your creative as a sponsor. You need to push the tribe, reward and image buttons as hard and overtly as possible. The best example we’ve ever tested for this was when The Home Depot was a sponsor of the U.S. Olympic and Paralympic teams and paid Olympians full time to work part time so they could train. Take a look and see – I guarantee it will pull at your heart strings.

Track Sprinter Weight Lifting: In-Season | Lower Body

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Here's a great lower body weight lifting workout for you sprinters out there looking to increase your speed and explosion without risking muscle pulls, wear, and tear on your body. Perform this 2-3 times per week! Follow me on Instagram: Nick_Waddell Follow my training Instagram: SplitSecondSpeed Like me on Facebook: Split Second Speed Contact me (business): nickfootball123@gmail.com

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Atomic Darts Presents! 2017 World Series of Darts Finals | Semi Final | Michael van Gerwen vs Daryl Gurney on US Sports Net!

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We are a family owned and operated company and look forward to serving you in your Darting and gaming needs. If you have questions, comments or concerns about your order or the content found within this website, please feel free to contact us via telephone or email at sales@atomicdarts.com and one of our experienced team members will get back to you right away. Again, thanks for visiting our store and we look forward to serving you with the highest quality of care.

Sayer Ji - The Truth About Cancer LIVE - Highlights on US Sports Net

Everything you'll ever need to know about healing and preventing Cancer, all packed into a single weekend. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ In this video we put together some highlights from Sayer Ji's (GreenMedInfo.com) presentation "Informational Revolution in Medicine" at last years The Truth About Cancer Live Event 2016. Last year's event was profoundly special. The response, the emotion, and the stories of healing were truly overwhelming. We talk a lot about how to heal your body, detoxify, and get things working properly again. But really, our mission is all about saving lives, plain and simple. You can read books from renowned experts, watch their documentaries, listen to their interviews and podcasts, but there's no substitute for meeting face to face with them and asking your questions about your personal situation.

And that's why the whole health industry is buzzing about this year's event! We’re gathering the best of the best -- 40 of the smartest, most innovative health and wellness experts in the world for a special 3-day event in Orlando, FL on October 5-7, 2017. Sayer Ji will also be joining us again with his presentation called "Benign vs Malignant Tumors, Epigenetics and Cancer". Also Dr. Mercola, Dr. Rashid Buttar, Dr. Stan Burzynski, Dr. Tony Jimenez, Doug Kaufmann, Cherie "The Juice Lady" Calbom, and so many more... gathered in one place, at one event, for the sole purpose of teaching you how they're eradicating cancer and other top diseases. We're sure you saw a glimpse of it in the video above, but the response, the emotion, and the stories of healing were truly overwhelming. And now this year’s TTAC LIVE 2017 event promises to be even better. It's THE health event of the year. Discover all about it HERE: http://bit.ly/ttac-live-stream2-yt ____________________________________________________ Watch more expert highlights from TTAC LIVE 2016 ____________________________________________________ Dr. Patrick Quillin - https://youtu.be/2vT_l0-RK40 Ocean Robbins - https://youtu.be/ZA9ftRT0PZo Dr. Joseph Mercola - https://youtu.be/vYlH8z0ATLg Dr. Veronique Desaulniers - https://youtu.be/zVmb2rvTdkw ----------------------------------------------------------- Stay Up-to-Date on Social ----------------------------------------------------------- Join TTAC's 900K+ FB fans: http://bit.ly/TTAC-Facebook-YT Follow us on PINTEREST: http://bit.ly/TTAC-Pinterest-YT Find us on INSTAGRAM: http://bit.ly/TTAC-Instagram-YT Visit our website: www.thetruthaboutcancer.com Our mission is to educate the world, expose lies & empower people with life-saving knowledge. Help us and share the truth, by clicking the SHARE button above! ----------------------------------------------------------- About THE TRUTH ABOUT CANCER ----------------------------------------------------------- Our mission here at TTAC is to educate people, expose the truth, and eradicate cancer from the face of the planet. Every single day, tens of thousands of people just like you are curing cancer (and/or preventing it) from destroying their bodies. We're working every day to bring you the latest science and information you need... Information you might never hear about otherwise! It’s time to take matters into your own hands and educate yourself on real cancer prevention and treatments. It could save your life or the life of someone you love.

Fallen Cop's 8-Year-Old Daughter Escorted To School By Police Officers on US Sports Net!

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