Minding Your Business-How to Write an Award-winning Business Plan

Presented On US Sports Net By Yahoo Small Business!

By: Thomas Muller

So you have decided to become an entrepreneur. Hopefully, you have put into consideration everything you need to do to succeed. As a business owner and leader, you will always need to raise funds. And this is not something you are going to delegate. You will have to make your pitches to deep-pocketed investors from time to time. Convincing investors to give you the money you need to grow your business demands award-winning business plan writing skills. Do You Know how to Write a Business Plan? Everyone who wishes to make it in the world of business is an eternal student. They are always learning new things and acquiring new skills. If you are clueless about how to write a business plan that wins investors' approval, you have come to the right place. It is not rocket science; you can hack it if you are willing and diligent. Here is how to do it: Get 25% off websites at Yahoo Small Business with code WEBSITE25 Show the Investors there is Market for Your Product Investors are not interested in the technical features of your product or its attractiveness. They prefer investing in market-driven rather than service-driven or technology-driven companies. Your job is to show them that there is a market for your product and that you can make enough sales and profits. Demonstrate to these smart people your product's user benefits. Finally, your presentation needs to show there is market interest; be sure to document your market claims. Address the Needs of Your Prospective Investors Once you have made a convincing case for your market penetration, make financial projections. Projections determine whether investors will want to evaluate your venture. Also, projections guide them as they make commitments and decide on the price at which the funds become available to you. Make every effort to show them how they will cash out. Your plan needs to demonstrate how investors will liquidate their holdings. They want to know whether you plan to sell the company at some point, take it public, or buy their holdings. If you have an accepted product in a proven market and also have a competent management team, you are highly likely to win. Your Business Plan Should Reflect Your Business Picking a template and filling in the blanks does not work. Investors understand that a plan is a distillation of the essentials that make a venture what is. When writing your document, focus more on the content than you do on the format. Ensure that your plan extensively covers every aspect of your venture so that investors can make an informed decision. Always remember that capital owners do not care much about how attractive your product or document is. They are only interested in the soundness of your business idea. Demonstrate you can help investors make money, and they will let you keep their money for now. Do you have a market-accepted product with a proven market? Do you have the right people to help you execute your plan? Package your idea in a way that appeals to investors.

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Minding Your Business-Drive Your Sales Through the Roof

Presented On US Sports Net By Yahoo Small Business!

By: Robert Johnston

There is one formula that every business should know in order for it to drive its sales right through the roof – more traffic = more sales = more profits. And the very first step is to drive traffic to your online printing website. Driving traffic to your online printing website is one of the major goals that any online printer should set out to accomplish. More traffic means more chances of sales. And more sales equals to more profits for you. So how do you drive traffic to your site? By these five simple steps: 1- Target your niche. Always look for your niche when you market your products and services. In fact, one online printing marketer even told that you have to make your business niche-oriented in order for you to generate more leads than you can ever count. Business Mail - Get 1000 GB of Free Space w/ Yahoo Business Mail! Following your niche means that you focus on a particular niche market and then targeting a specific segment of people that will be interested in purchasing your items. To do the opposite would mean a very low rate for conversions and at the same time less income for you. Not only are you shooting blank bullets hoping to hit just anybody, but you’re also spending so much of your budget. So be sure to target your niche to save not only on costs but also your time. 2- Target your market. Similar to targeting your niche, you also have to focus your marketing efforts on a particular audience for your business. Your marketing campaign then would be based on the target market that you have. The more focused you become, the better it will be for the impact of your marketing campaign. 3- Target your sales. This means setting up a much focused sales funnel that you can use to boost your profits. In addition, your sales funnel will also help you to have the right products and services in your campaign to market yourself as THE online printer. 4- Target a strong marketing system in place. Not just any marketing system, but a backend one that targets products that promote repeat business, as well as those that are considered high-end products. These products not only create high profits but also repeat purchases that can give you your income for a very long time. 5- Target a strong traffic generation system. This is actually the end-all and be-all of your marketing campaign. When you’re able to drive traffic to your website, then you’re on your way to accomplishing the goals you’ve set for your business when you were just planning the design of your website. Driving traffic to your website can be done easily if you follow these simple steps. Just remember. The heavier the traffic that you have, the more income you’ll get as an online printer.

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Minding Your Business-How to Implement Effective Global B2B Marketing Strategy with SAP Database Users Email Lists

Presented On US Sports Net By Yahoo Small Business!

By: James Oliver

SAP Database Users Email Lists – Globalization has opened the doors for the marketers to market the products and services across the globe. A strategy used to target the customers available locally may also generate good results when implemented on the international customers with certain minor variations. This has increased the level of competition. Hence, it is crucial that every business plans to stay connected with its international prospects. Planning quality marketing strategies focusing the global platform need a lot of research, manpower, resources, etc., to understand the trends. Here are some of the best ways to implement effective B2B marketing on a global platform. This article mainly targets towards the SAP Database Users. Localization The technology advancement in each country varies a lot. Hence, while planning to promote the products and services in the global markets make sure that they are at par with the current technical requirements of that particular country. Businesses need to accordingly modify the products and services to suit the needs of the global target market. Register Your Domain for $9.95 with Yahoo  Cultural differences Every country has its own culture, language, and sentiments. Hence, while planning for effective branding across various countries, as thorough market research is a must. It helps to understand how the products will be excepted by the target audiences. Hence, while selecting a brand name and logo for spreading brand awareness, marketers need to make sure it is taken well by the target market rather than leading it to the disavowal of the brand. Connect with A Local Partner A proper understanding of the target international market is mandatory for the desired success. Hence, to make it rewarding, connecting with a local partner with the same business will be fruitful. Starting a partnership venture will help in making a stable presence in the target market within a short time frame. Businesses can then plan multi-channel marketing using the SAP Database Users Email Database to promote its own brand. Social Media Promotion Social media connects the people from across the globe with each other. Hence, it makes it easy for a business set up located in one part of the world to promote its products in another part. It connects a business to a wide audience. Utilizing images and videos to promote the business and brand will generate good results when executed on the social media portals. Implementing the above-discussed ways in the business and marketing activities will be highly rewarding. To know more about the SAP Database Users Email Lists, call us at +1 888-412-4377. You can also get in touch with us on info@technologydataservices.com You Tube Link-

Author Bio – James Oliver working for Technology Data Services, have experience in writing articles for Marketing Purpose. http://sap-database-users-email-lists.technologydataservices.com/

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Minding Your Business-Online Store

Presented on US Sports Net By Yahoo Small Business!

By: Ross Crispin

Before you run a successful online store, first there are many factors needing consideration before you even think about opening online store. These factors range from the payment method, security, advertisement, to website building. Simply put, e-commerce hosting is not a game, and like everything else in life, you have to do your homework before you can be successful. Free Web Analytics with Standard and Professional Stores Plans at Aabaco Small Business To run a successful online store, first you have to have an idea on what type of business you want to do. The best strategy for online store lies in it being a niche market. Hence customers that come calling usually know what type of items they wanted; and good online store will have that specific product because the store specialize on the market. But before you have customer come knocking to your online store, your store must first be known. Just like in real world, a store that is not known by anyone will not be able to sell its product. This is why online store need advertisement. There are many ways to advertise your online store including using twitter and email campaigns. The better the media of campaign you use, the higher the traffic it will generate. High traffic generally means high number of potential customers. However, just advertisement is not enough. Once you have customer, you will need the tools for customer to do transaction with. You will also want your customer to know that your online store is reliable hence you might want to consider using e-commerce hosting. This is the hardest part for online store. The reason being you can hire a programmer to make a website for you and integrate tools that your customer may need; but you cannot buy credibility and reputation. What your online store needs to encourage users to buy your products are credit card merchant account and PayPal with security features on your website. First of all, the most known payment tools are credit card. If you do not have a merchant account, how will you accept any credit card payment? Exactly, you can’t. Now the other method of payment which is quite well known is PayPal. For customer that wanted the added security, they may want to use PayPal instead of credit card payment and hence is the reason why your online store needs to have both type of payment tools. The usage of security feature in your website is just that, to provide security. The very first thing a consumer will want to have before he or she buy a product is the security that their account will not be stolen when used for online transaction. For this reason, there is something called e-commerce hosting. This e-commerce hosting is basically a shopping cart hosted by trusted website on which customer may have their personal data stored hence the added security for both buyers and sellers. All in all, it is not easy to run a successful online store. Additionally, it is an extremely good idea to use e-commerce hosting in order to induce purchase from customers.

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Minding Your Business-Are You Ignoring Your Customers' Requests?

Presented on US Sports Net by Yahoo Small Business!

By: Willie Crawford

Many Internet marketing experts will tell you that the best way to find out what your customers want from you is to ask them. While that may be true, I believe that an even more accurate way is to just listen to what they're telling you, and to what they're asking you for. To illustrate my point, I'll use a couple of examples from one of my own niches... the recipe and cookbook niche. If you already have even a minor foothold in any niche, my experience should be somewhat instructive. In-case you're unfamiliar with my background, I earn six-figures from a soul food cookbook that I wrote and self-published. I wrote that cookbook because my site visitors asked for it. Get 25% off websites at Yahoo Small Business with code WEBSITE25 The full story behind my first cookbook is that, when I first came online in 1996, I was told that I should focus on a niche. After building your typical "Internet marketing" site, which didn't really take off immediately, I eventually decided to build a site around the "soul food" recipes that I learned while growing up on a farm in North Carolina. I posted a few of my favorite recipes online as search engine bait, and then advertised affiliate products around the site ... usually with banners. I was also told that I needed a mailing list to bring visitors back to the site, and to stay in touch with potential customers. With a recipe site, it made perfect sense to me to create a list where people could trade recipes. That list was an immediate hit, and has been going strong for over 8 years. While the recipes sent out through the list were primarily from site visitors, list members grew to associate me with great recipes. They eventually started asking me if I had a cookbook. I told them "no" but that I would write one if they would buy it. I also announced that I was taking advance orders (to verify the demand). I had over 100 orders before I wrote the first word. That cookbook has provided me, and my family, with a comfortable living for YEARS! Over the years, I tried to sell those site visitors, and list members, a variety of different backend products, but nothing sold as well as my cookbook. For the last six years,list members have regularly told me what my next few products should be, but I wasn't really listening. List members regularly emailed me saying that they loved my recipes, but that they were on restricted diets. They often asked if I had diabetic, low-fat or low-carb recipes. They also often wrote to tell me that they'd been diagnosed with high blood pressure, and asked if I had any recipes for people with hypertension. When I finally started listening, I knew exactly what my next 4-5 products should be. They should be versions of my cookbook featuring diabetic, low-fat and low-carb recipes. I also needed to write a cookbook for those with high blood pressure. All of those cookbooks will be rolled out to my list and sites within the next 2 months! What's also instructive is that over the years I built up this HUGE asset... people who have bought cookbooks from me and then asked if I had more. They were telling me what to sell them. They were telling me that if I just offered them what they WANTED they would buy it. The above is just applying basic common sense and a little bit of marketing know-how ...which most Internet marketers already possess. Let me share with you a few more insights that you probably already have but are not using. 1) The easiest way in the world to make more money from a proven, profitable niche is to "go deep." Produce multiple episodes or versions of the product. That's what movie producers do. That's what traditional book publishers do. Look at the "Chicken Soup For The Soul" series! That told me that if I produced additional versions of my cookbook, it would sell. My list members also "told" me that. The way that I will apply this is by re-labeling my first cookbook "Volume 1" during the next printing. Then, I will introduce "Volume 2" and as many volumes as the market will bear over the years. Labeling the original "Volume 1" tells my customers to look for additional volumes. It sets up collectors to collect the complete series. Speaking of collectors, another version of your product that you can release is a limited collectors' edition... if appropriate for your marketplace. The co-producer and host of the television cooking show that I'll tell you about later is doing just that. At my prompting, he's released a "Limited Edition Autographed Version" of his cookbook, "The Devotional Cookbook." You can see how he did that with my help at: http://Chitterlings.com/devotionalcookbook.html What will make the limited editon of the cookbook, in the example above, sell out really fast is the fact that it really is only being released in a very limited quantity, and that a television personality is autographing copies. Ask yourself how you can apply a similar idea to your product. I'll admit that this idea isn't something that I dreamed up... it's somethings that I heard a speaker use as an example at a seminar. All I did was have my client APPLY the idea! 2) Go deep by offering more versions of your basic product. For example, with my cookbook, I offer it in PDF, print, and on CD. In a few months many of my recipes will be available on DVD since I will share them on a television cooking show that I'll be co-producing. My mentors long ago told me that I needed not only a cooking show, but a full line of spices and sauces. Instead of listening to them, I went off in search of more exotic markets... largely ignoring the hungry market that I already had (pun intended). It took one of my clients, coming to me with an idea for a cooking show that he had, to get me into the television business. When you really think about it though, producing a cooking show is just repackaging the information that I already have into a different format. Listening to my market, will not only allow me to triple my book sales, it will also generate millions when the show is nationally syndicated. The show is just beginning production now, but will grow rapidly. You can follow our progress, and learn from the process, by frequenting our blog at: http://TheDevotionalChef.com/blog You can also see how I develop and market a full line of cookbooks and related products by visiting my cooking site at: http://Chitterlings.com Go ahead and join the mailing list, as this is where I announce new products and site news. A few people may ask why I share so much of what I'm doing in my cooking niche with you here. You may wonder if I'm not afraid of competition. The fact is that there are MILLIONS of webpages out there offering free recipes, yet I earn six-figures selling them. The fact is that there are thousands of people who have written cookbooks and are having difficulty selling them. I don't have to worry about competition because by studying Internet marketing I have learned how to dominate my niche. What should you do with the information that I've just shared with you? Ask yourself how you can apply it in your niche. Ask yourself if your site visitors and subscribers aren't already telling you what they want to buy! Once you discover that your product is a hit with the marketplace, listen to them as they tell you how to improve the product, and how to sell more things to them. Instead of going off looking for new and more glamorous markets, serve the one that you've already mastered. Apply the many marketing techniques you already know to your existing niche. It will pay off handsomely! Willie Crawford has been teaching Internet marketing for over 9 years.

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Yahoo Small Business The Smart Way to Conduct a Web Domain Search

Presented on US Sports Net By Yahoo Small Business

BY | SMALL BUSINESS

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Location, location, location… This factor is just as important on the Internet as it is in physical space. However, when you’re talking digital, the destination is more about the name than the place. If you want your company to be easy to find, choosing the right domain name is the ideal first step. Still, there’s bit more to it than that.

Here’s the smart way to conduct a web domain search.

Think Search Friendly

Let’s say you’re selling fruit slicers. If somebody is searching the ‘net for one, the probability of them entering the term “fruit slicer” into a search engine is very high. If your domain name is FruitSlicer.com, guess whose site is going rank highly on the search engine results page?

While going literal in that fashion might strike you as being corny, it’s better to be corny and found, than clever and obscure. Before you begin to conduct your domain search, make a list of all the keywords relevant to your endeavor and get one of them.

Think Intuitive, Pronounceable and Brandable

In addition to searchable, think simple. Avoid using hyphens, numbers or anything else capable of complicating its appearance in the minds of the public. Similarly, even though the likelihood of your clients saying your domain name aloud is miniscule, it should “sound good” when they think it. This makes it easier to remember and is more apt to engender positive feelings.

If you’ve worked hard to create a brand around your business, it makes sense to extend it into your domain name. Getting back to our fruit slicer example, if you want to be the Kleenex of fruit slicers, use that name in everything that has anything to do with your business. Eventually, when people think fruit slicers, they will envision your products because it’s intuitive.

Think Short and Intuitive

The best play here is to keep it short enough to be easy to remember and spell, but not so short it becomes unwieldy. FruitSlicer.com is perfect. It’s succinct, memorable and describes the business. Plus, it’s difficult to misspell, which means your traffic is more likely to remain your traffic, rather than being siphoned off by a usurper capitalizing on spelling errors. It also makes perfect sense for somebody looking for a fruit slicer to consider it, so it’s intuitive.

Think Beyond .Com

Yes, there are all sorts of wonderful new extensions out there now and they present some rather clever naming opportunities. The vast majority of the public is accustomed to .com. It’s the most often used and easiest to remember. Still, if a .com isn’t available, you can always find a .biz or a .me instead.

Think Trademarks

Before you fall madly in love with a domain name, run a search to ensure it doesn’t violate an existing trademark. And yes, it is entirely possible to register a trademarked name for your domain if the owner hasn’t done so. However, that won’t make it yours. You can be sued and forced to change it. To that end, once you have yours locked in—trademark it.

Conducting a web domain search with these tips in mind will help you come up with something readily searchable, brandable, memorable and most of all—yours alone. Get started by visiting Yahoo Small Business today!

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Minding Your Business-What Your Email Address Says About Your Business

BY Yahoo SMALL BUSINESS

Is it right to base assumptions about people upon the way they dress? Can you really get insights into the personality of an individual based on the car they own? Whatever your feelings, your industry will make certain suppositions about you based upon your business email address.

What do we mean? Well, here’s what your email address says about your business.

There’s Shame in Your Game

Yes, there are plenty of free email hosts out there. And if you haphazardly adapt one of them to your business needs, you risk embarrassing yourself. If you didn’t think enough of about the potential of your business to invest in your own domain name, why should customers think enough of you to entrust you with their project? Further, the domain that you choose for your business can reveal quite a bit about your style and professionalism when it comes to the digital realm.

You Don’t Understand Simple Is Memorable

Let’s say your name is Frankie, you’re running an online bookstore, and your email address is FrankiesBookstore@AOL.com. Using that address, you’re asking people to remember unnecessary information that isn’t even part of your brand. Meanwhile, Frankie@FrankiesBooks.com or Sales@FrankiesBooks.com are far more memorable, tell everybody you own the business and says you’re adept with digital technology.

You’ll Be a Shill to Get a Free Deal

Every time you share a generic email address, your marketing dollars are being used to spread the name of another company. One, by the way, that is highly unlikely to be returning the favor. It’s a pretty safe bet that the provider of free email isn’t spreading the name of Frankie’s Books everywhere it’s seen. But you’re certainly doing that for them. When you have your own email domain, every time you give someone your email address, you’re promoting your business. If you’re looking at the cost of acquiring one as a superfluous expense, it’s time you rethought that position.

You Recognize The Key Benefit of Ownership

If you go with a generic provider, you’re going to have a hard time getting the exact prefixes you want. Let’s say you want something simple like Frankie@YourGenricDomainChoice.com. It’s a safe bet that it’s already taken.

When you own the domain, you determine which prefixes get used and how. You want Frankie@FrankiesBooks? It’s yours. You can also get Returns@FrankiesBooks, Customer Service@FrankiesBooks and any other thing you might think of.

When you own the domain, you make the rules!

You’re in Control

Ultimately, your email address says a lot about your business; how serious you are about it and whether you really want to be in control of your destiny. Are you willing to take definitive steps to own your brand, or are you going to leave something this important to chance?

You can take your brand firmly in hand with the business email plans at Yahoo Small Business. They’re easy to set up and affordable too. Get yours today!

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Yahoo Small Business Presents: How To Find Real Estate Buyers And Sellers Easily on US Sports Net!

By: Taevon Jones

One common problem that real estate investors face is with sourcing out buyers and sellers. Regardless of whether you are new to real estate investment or not, you still need easy ways to find buyers and sellers for business deals. With increased competition and marketing getting more complicated than ever, investors are constantly looking for new ways to reach out to sellers and buyers. Some effective ways of finding clients for your real estate investment business include: 1. Referrals If you’re not new to the business, a good way to source for new clients is by getting them referred to you by your previous clients. The effectiveness of this approach would, however, depend on efficient service delivery for your present customers. If you treat your present customers well enough, they’re more likely to recommend you to their friends, neighbours, and co-workers. You could provide a few of your business cards alongside a complimentary gift after closing deals and let them know you’d appreciate any referrals. Yahoo Small Business Web Hosting - Build a great web site with our easy-to-use tools 2. Reach out to potential sellers or buyers Most people looking to sell their own properties often face a lot of difficulties. This often occurs as a result of inexperience, poor marketing or high prices. You could search around for people trying to sell their properties either online or offline and offer your services and advice. If your offer is good enough, they’ll be sure to retain you as their real estate agent. You can also make use of television or radio ads and advertise on social networks for a better reach. 3. Sign up for a real estate investment software website Real estate software can be very beneficial for real estate investors and buyers. Online real estate investing software can help investors find, purchase and flip houses as soon as possible. Online real estate software like realeflow offer investors the opportunity to access large numbers of various real estate leads, allowing them the flexibility to choose leads which work for them. Realeflow also offers lead customization opportunities, allowing investors to filter properties they may be interested in based on various factors. Also, it has a power matching function to match suitable buyers with sellers, helping real estate investors buy and sell properties as soon as possible. 4. Go online Creating a website for your real estate business can also help you find buyers and sellers easily. If your website is optimised well enough, buyers and sellers looking for agents online can come across your website and contact you. With online software like realeflow, you can build custom websites for your target audience which helps with brand recognition and conversion. When combined with accurate and researched copies, these websites can help showcase your brand and increase engagement and conversion. 5. Network The power of networking can never be overestimated. A good way to get leads is to have a lot of contacts, regardless of whether the individual works in a related field. Attend local events, meet people, advertise yourself to the people you meet, give out a few business cards. This way, they can get in contact with you if they or anyone they are acquainted with needs the services you provide. Check out http://realeflow.com/pricing-v6/?id=130080 for a special offer for you.

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Minding Your Business-Expanding? Then Employ an SEO Reseller

Presented on US Sports Net by Yahoo Small Business!

By: Mia White

In an emerging company, running a business alone is difficult. It’s not too easy to deal with workers, even if you've got great and talented managers in your team. Added to this is the reality that you have to invest additional time in keeping all of your clients’ optimization processes—from the initial process of obtaining proper key phrases for them, turn these key phrases into articles, to working on their keyword rankings and website statuses. Nevertheless, if you’re determined and lucky enough to deal with these complexities without hardship, you're destined to grow, acquire more clients, expand, and turn out to be appealing to other companies. Thus, putting an additional eye to incoming prospects and interested parties is an extra ‘difficulty’ for your limited body. Perhaps, it is the proper time to team up with an SEO reseller. Getting a trusted guy(or gal) who will serve as the bridge to your clients and prospects can give you more focus as a company owner. But, getting a trusted and talented Reseller in your team isn't as easy as reciting a popular nursery rhyme, because you've got to consider some issues before signing one up, and including one in your business. Get 25% off websites at Yahoo Small Business with code WEBSITE25 These are the things you need to consider prior to hiring/partnering with a reseller: He needs to be interested and passionate concerning the entire concept of his next job. Let’s face it, many aspiring resellers today are just ‘applying’ for cash. While cash is indeed a part of the reason why individuals aspire a particular job, doing so as the sole cause may harm your business. Look for individuals with a passion for it. He does not need to be knowledgeable about SEO, what’s essential is the willingness, devotion, the time and effort put into it, and, of course, striving to be better at it. Love and passion for the enterprise is unquestionably the most important factor for this job. He also needs to have the ‘people skills.’ As said earlier, having an SEO understanding isn't a requirement, for it's a thing one can learn through the classes and trainings provided. Yet, one should have proper communication abilities, a factor one can't teach to individuals. In other words, he should have the capability to use words to persuade and influence individuals about the importance of Search engine optimization in their very own endeavors. Charisma is one thing but mindset is really a prized weapon. Well, it is great to have a charismatic, amiable, and engaging guy within your team, but if he doesn’t have a positive and great attitude towards the company, then charm will prove useless. Furthermore, one essential attitude in this business is patience. If he’s the impatient type of person, chances are, he would not endure as a reseller, given that there would be occasions that getting clients is not at all times smooth sailing.

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Minding Your Business! Keys to Be Successful in Business Marketing

Presented on US Sports Net by Yahoo Small Business. By: Jerzy Banas

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing. The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles. Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers. Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses. Business market (B2B) vs. Consumer marketing (B2C) B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals. Keys to success in Business markets are: 1) Value creation & Customer satisfaction Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product. Get 25% off websites at Yahoo Small Business with code WEBSITE25 2) Social media marketing Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers. 3) Mobile marketing Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages. Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO). 4) Multimedia Content Marketing Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos. 5) Effective Personal selling & Executive Branding Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers. We are content publisher of stokz.com website about finance, business, stock market and financial forum

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Minding Your Business! Benefits of Online Recruiting in MLM

Presented on US Sports Net By Yahoo Small Business

By: Troy Kotterman

When looking at the business of MLM (multi-level marketing) recruiting is, absolutely, one of the most crucial abilities to improve. When choosing a marketing system online recruiting gives you the best results for your time, money and effort. When we look back at the not so distant past, we can easily see the advantages. MLM is all about networking, right? Back in the day, You began by listing all of your friends and family, anyone you could think of really. Remember the memory jogger? If you'll recall, it was that list asking for you to remember the name of your soccer coach from junior high. And of course you're still in touch with your Drivers Ed teacher. Certainly you'll want to contact him and tell him about this fantastic new service/product/opportunity! Right? Well, if not, your family and friends should at least be able to help you reach your first goal. This is critical so that when you begin hosting home shows and weekly meetings you will at least seem successful. Good times! And, merely by putting a decal on the family van and handing out business cards everywhere you go you'll have a constant stream of prospects…I mean, "potential business partners". Yahoo Small Business Web Hosting - Build a great web site with our easy-to-use tools Fast forward to todays world of recruiting in MLM. The "list"… it's covered. Going online results in social networking on steroids...in a good quality way. Your list will grow, and continue to grow, with the help of social networking sites like Facebook. The next generation will certainly communicate with everyone they've ever known, even slightly, using Facebook. Even better, you are keeping in touch in a genuine way and cultivating the relationship. By taking recruiting online you'll be putting yourself where the majority of the population is spending their time…on the superhighway. You will have people across the country, even continents away, getting to know you and your opportunity all together. Online recruiting is cost effective. At some point in recruiting, the list can only take you so far. In the old days, you would be coached to do bulk mailings…postcards and fliers. These methods are costly with postage and materials and are also a poor use of resources. With very little cost, electronic communications reach infinitely more people...instantly. This also provides immediate gratification if they would like more information. It keeps you in charge. One of the most attractive aspects of working from home and building a MLM business is the sovereignty that can come with your choice to work from home. When you do your recruiting online you don't have to be concerned about being a bother to family and friends. You won't spend hours on the telephone making cold calls. If home shows and weekly meeting don't interest you, feel free to skip them entirely. It will be okay...really. You have more freedom to set your own schedule because you will simply answer the phone when someone calls you to find out more. As you can tell, when you move beyond traditional methods there are many advantages of online MLM recruiting.

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Yahoo Small Business Presents: Easy steps on how to build your Email marketing list on US Sports Net!

Easy steps on how to build your Email marketing list

By: Jack Gavin

The end goal of internet marketing is to build a steady stream of traffic to your web site in order to attract more business. Building a growing list of customers is important especially when you begin your email marketing campaign. You need a list of people to whom you can send your email based marketing collaterals. Usually, one of the basic ways of building a list of email addresses is by using a squeeze page. People who decide to opt in your list basically gives you permission to accept any promotional emails from you. But a squeeze page alone will not be enough to give you a hefty list of email addresses that you’ll need. You need to make sure that what you’re doing is the right thing at the right time. Business Mail - Get 1000 GB of Free Space w/ Yahoo Business Mail! Follow these easy steps that will help you build that list: Make the squeeze page. I’ve mentioned the squeeze page already but just to stress its importance a squeeze page is a great way to start building your email marketing list. Just make sure that you clearly state why people should opt in to your list. State the benefits of signing in and keep the content brief. The aim is for them to sign in and that’s what you should focus on. Don’t distract them with useless content or attempt a sales pitch for your products or services. Cut down on graphics. Your squeeze page should not be overwhelmed by various graphics. The focal point of the page should be your message to visitors, not any kind of fancy graphics. Remember, opting in is the main goal here. Opting in should be a simple process. Make subscription to your site a worry-free, straightforward affair – your visitors will thank you for it. A handy opt-in box that can be easily found and clicked on is the best way to do it. Don’t make them hesitate for one bit, make clicking that box as easy as possible. An incentive will make them want to click. Let’s face it, any visitor will be more inclined to do what you ask them to do if they know that they can get something out of it. An incentive for joining your subscription is a sure way to make visitors join, and it’s also a great way to make these visitors tell other people about your site. The free incentive, especially if it is enticing enough, will compel people who click on your opt in box tell their friends about it. In a way, your free incentive pays for itself in the form of more people in your email marketing list. Establish an auto-responder. Make the people who opt in to your site feel especially welcome by immediately sending them a "welcome" email. They will feel more special and valuable. Try to include whatever it is you promised them in the email. An auto-responder can be set up in order to automate this task for you. Use the power of Social media sites and forums. Social media sites and forums are filled with literally millions of people. Use this virtual population to highlight your site so that you can mine more visitors who will opt in to your site.