| By: Steve Renner |
Before revealing the tricks of the trades, there are a few myths and fallacies that need to be cleared up. These common marketing misconceptions could be obstacle to you profiting from your online business.
Email marketing is one of the most cost effective marketing methods today because virtually everyone uses email. When you are filling out various forms for processing different transactions online your email address is always required. A person without an email address is like a person without an online home, which is inexcusable for someone in this generation. Direct Email marketing (Spam) campaigns can offend a lot of people. The secret way around this problem is through permission-based marketing or Opt-In. The Real Deal with Building an Opt-In List Here's how you can benefit from the power of email marketing campaigns - building an Opt-In list. Building an good Opt-In list is not a cake walk for everyone, particularly for the uninformed. Here is a rundown of tips on how you can succeed with Opt-In Email Marketing. 1. Strategic Data Collection Capture the email address from your site visitors. This will help you to build your business and make sales skyrocket. There are several tactics you can use to make people voluntarily provide you with their personal information. This will make it easier to get higher conversions. Ask only for the Opt-In, with their first name and email addresses. 2. Good Implementation The old saying holds true - 'action speaks louder than words'. This easily translates to the difficulty people have when they go to executetheir email marketing efforts. There are various methods, often low-cost, around to help you build your Opt-In database. Tracking your email marketing results is important. You can use special software to handle this aspect of your marketing. This will help you to keep track of where your Opt-Ins are coming from. The following are the most widely used methods to leverage your Opt-In campaign without overspending: 1. Use a Squeeze Page. This is an excellent tool for data collection and can providing you with fresh leads. Offer a Bribe, or Free Offer in exchange for their email address. Use forms that collect your visitor's name and email address. 2. You can use of print ads, brochures, TV, radio and direct mail. These are the more traditional ways of marketing that still work to generate traffic to your site. You may want to ask for signups for email services. Make your website more visible through these media. Offering a free newsletters and or a free product or service can work to get the email from your visitors. 3. Maximize your sales force. An Affiliate Program can help you to benefit more from your email marketing campaign. Affiliates people with proper training on how to attract visitors can help you to get more Opt-In subscribers. 4. Don't make your point of sale confusing. Forms for signup located at the right spot on your Squeeze Page and other high-traffic pages can be very excellent ways for your business to collect email addresses. Notification of upcoming sales or some free bonus can be enough to coax them to supply you with the information you need. 5. Conferences or trade shows can work, too. Using Offline techniques can work well and should be used in addition to Online Methods. Giveaway offers or entries in a contest are a great incentive for people to volunteer their contact details. These tactics should be applied with caution and you should focus on earning the trust of your Opt-In list instead of simply collecting data for your own benefit. Always make sure that the forms and other methods that you use will not be too difficult to use for the subscriber. You don't want people to not be annoyed during the sign up process. Armed with this information, you can't go wrong building your opt-in list! Steve Renner, Author, Marketing Expert and Marketing Director for The Affiliate Community |
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