The new One More Rep™ video begins with a slow pan of the weight room at the BPI Sports headquarters. You can hear a voice shouting over the din of the weights. That’s Whitney Reid. He’s the National Sales Director for BPI and a fixture not only at our offices, but also in our advertising. At 6’1” and 225-pounds of muscle, he’s hard to ignore, even when he’s not shouting. While the video was designed to capture the spirit of the new pre-workout, One More Rep™, the story behind it captures the spirit of BPI Sports.
Daniel Guedes is the Senior Digital Producer and UI/UX Designer at BPI Sports. He was also the very unassuming star of the One More Rep™ video. In fact, being made the star of the video was a complete surprise.  “I showed up and the camera crew was there,” said Daniel. “I thought I was going to be an extra!”



“One thing that sets us apart from other brands is that everyone here lives the life,” said Whitney.  “Daniel is one of those guys I see in the back, in the warehouse gym training hard. He stays in great shape and you can tell he is dedicated to improving himself. That is why we chose him for the video and that is what One More Rep™ embodies.”
For Daniel, being made the star of the One More Rep™ video was recognition for years of silent toil. A journey that took a skinny teenager from Caracas, Venezuela, to south Florida, and eventually to work for BPI. Daniel, who has worked on the graphics for the new One More Rep™, was excited to be featured in this campaign because he likes the new product and its innovative natural ingredients.
“I don’t usually take pre-workouts,” said Daniel. “I usually just drink tea or coffee. I like the fact that it gave me a lot of energy, but it was clean energy, without that jittery feeling. It really helped me to push myself.”