Tuesday, July 17, 2018

Minding Your Business-Keys to Be Successful in Business Marketing

Presented on US Sports Net By Yahoo Small Business!

By: Jerzy Banas

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

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Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation and; Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.

2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.

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Lindsey Hammar - Denver, CO Class of 2019 - Diving Recruiting Video

Diving recruiting video for Lindsey Hammar, Denver South High School, Denver Colorado, class of 2019. [Video Below] Contact Information: phone: (720) 341 5705 email: lindsey.roseeverett@gmail.com

Presented on US Sports Net By CoachTube Swimming!
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Functional Dryland Training for Swimmers

by Grif Fig

This video covers the LAPS training philosophy designed by IHPSWIM to ensure that your dryland program targets all the specific areas and movements of the competitive swimmer.The concept of functional training dictates that the body acts in movement patterns, not isolated muscle actions. Therefore our functional dryland training approach focuses on movement actions related to swimming, not isolated body-building exercises. Our LAPS training model has been developed and used over the past 15 years with great results! Don’t miss out on this DVD that will take your swimming to the next level.

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Grif FigDirector of Education at the Institute of Human Performance and Co Founder of IHPSWIM

Grif has been strength and conditioning coach at IHP for over 13 years and has worked with swimmers that are ranked tops in the world, nation and state. In addition to his experience as a strength and conditioning coach he has also been involved in competitive swimming for over 30 years. After swimming competitively for 14 years, he then started his coaching career. Grif has 15 years of coaching experience coaching high school, club and college.

Fig received his bachelors degree in Exercise Science from Florida Atlantic University. He is a member and a Certified Strength and Conditioning Specialist (CSCS) by the National Strength and Conditioning Association (NSCA). He also is a member and Level II certified through the American Swim Coaches Association (ASCA). Grif also has his Club Coach certification through USA Weightlifting.

Grif has been published by the National Strength and Conditioning Association and the American Swim Coaches Association. He has also lectured on several different topics related to strength training and swimming around the country. He has also done projects with Men’s Health magazine and other organizations.

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Life in the NBA: Damaged Goods and Youth Training Habits

Presented on US Sports Net by Volt Athletics

Volt HQ/ Joe Eisenmann, PhD

architecture-basketball-court-basketball-hoop-680074.jpg

In my previous article on the NBA Combine, I focused on the predictability of the athletic tests (speed, agility, vertical jump, etc.) performed at the NBA Combine on future on-court performance. In this follow-up article, I want to consider another facet of the journey to the NBA—and, if you make it there, life in the NBA.

What am I talking about? It’s that dreaded word in the sports world: injury. Not only do I want to address the injury epidemic in the NBA, but also relate it back to the early training habits of the youth hoopster. And even if your sport isn’t basketball, many of these lessons apply to the entire youth sports landscape as well.

The Grind

Life in the NBA is a 9- to 10-month grind (or longer), and this has trickled down to the youth level as well. (More on that later.) For now, let’s consider the impact of the schedule, travel, and on-court demands that has perhaps contributed to the injury epidemic that has plagued the NBA.

If you are not aware of it, this should get your attention: did you know that the economic impact of injuries in the NBA equals $350,000,000 per year?! If you are like me and not used to this type of dollar figure, you might have problems counting zeros across all those commas—but that’s right folks: 350 MILLION dollars! And season after season, a key factor in the playoffs is which starters are healthiest.

Several articles have been written on the injury bug in the NBA, and of course this has also gotten the attention of the league office as well. In an effort to address health and safety, the National Basketball Players Association hired a Director of Sports Medicine and Research.

Missed Opportunities

In some cases, talented players never get their chance in the NBA. Prospective players have seen their stock drop upon examining their injury history and medical test results at the NBA Combine. Meanwhile, other talented players suffer career ending injuries in college or even high school. Who wants damaged goods? If you’re paying top dollar for goods or services then you want your money’s worth, right? Or if you have a $60,000 race car, take care of it!

Is it possible that the NBA injury epidemic goes beyond the crowded schedule and is related to what happened during youth basketball? I’ve heard from several college strength and conditioning coaches that the 18-year-old athletes coming into college are already damaged goods. They also comment on how ill-prepared they are to participate in the rigors of a systematic strength and conditioning program.

Long-Term Athlete Development chart. Image via Canadian Sport for Life.

Is LTAD the Solution?

Can we blame part of the “damaged goods” condition of 18- to 25-year-old basketball players on the high mileage without an oil change, tire rotation, or tune-up that occurred in youth basketball? The sports specialization and year-round play in youth sports is no secret and many youth basketball players compete year-round on school and/or travel teams coupled with local pick-up games, practices, and private training sessions designed to “accelerate” the development of a blue-chip scholarship player. This has created a culture of over-competition and undertraining (that includes a lack of focus on fundamental basketball skills and general athletic development). It is not uncommon for youth and high school-aged hoopsters to play multiple games in a day during tournament play—but it IS uncommon for them to be seen in the weight room!

Are Basketball Players Allergic to the Weight Room?

My personal observations and experiences plus discussions with coaches leads me to state that few young basketball players participate in a well-designed strength and conditioning program. Indeed, it’s no secret that many young basketball players shy away from the weight room. They love to work on their game—shooting 3’s or working on one-on-one moves. But mention lifting weights, and you might get “No thanks, I don’t want to get big arms. It will mess up my shot.”

Now, there is a chance that you might be able to convince them to work on lower-body strength and power (squats and plyometrics) to improve their “bounce” (i.e., vertical jump)—IF they have any legs left from the pick-up games and weekend tourneys. This is why college strength coaches say they are ill-prepared for the rigors of the college training environment, and it may also be a reason for injuries at the next level.

A final note on physical preparation. Let’s not forget about the warm-up. For a lot of athletes, and not just basketball players, there is simply not enough attention paid to a proper dynamic warm-up. For some basketball athletes, a warm-up means you grab the ball, dribble it for a few minutes, and then start shooting. Maybe toss in a quick arm-across-the-chest stretch, or foot-to-butt stretch, and shake it out. Yep, ready to go! Just imagine how different this scenario could be: a 10- to 15-minute integrated neuromuscular dynamic warm-up that consists of a microdosing of fundamental athletic movements, balance, coordination, etc., performed 2-3 times per week has been shown to reduce the likelihood of injury in adolescent athletes.

LTAD Efforts by USA Basketball and the NBA

In recognition of the global issues in youth sports that were also permeating into its own sport, USA Basketball and the NBA established three expert working groups: 1) Health and Wellness, 2) Rules and Playing Standards, and 3) Curriculum and Instruction. The product, summarized below, has helped shaped LTAD and coach education with the aim of positively impacting the 37.5 million youth ages 6-18 who participate in basketball and also those who go onto play, coach or officiate collegiately, professionally and recreationally as adults.

In October 2016, the first-ever youth basketball guidelines aimed at improving the way children, parents, and coaches experience the game were released. This information (and there is a lot of it) is available on the USA Basketball, NBA and Jr. NBA websites. However, it can be challenging to navigate and interpret, so I’ve tried to consolidate and synthesize for you here.

Basketball Player Development

Similar to the approach of other national governing bodies, the Balyi LTAD model discussed in a previous blog served as the basis for the USA Basketball Player Development model. The model consists of a progressive Player Development Curriculum across four levels—Introductory, Foundational, Advanced, and Performance—for 3- to 18+-year olds. The Jr. NBA also utilizes a four-level approach, but focuses on elementary- and middle school-aged youth (6- to 14-year-olds).

The USA Basketball levels are summarized below and are underpinned by the general principles of LTAD along with the basketball-specific technical and tactical skills of Ball Handling & Dribbling, Footwork & Body Control, Passing & Receiving, Rebounding, Screening, Shooting, Team Defensive Concepts & Team Offensive Concepts. Both USA Basketball and the Jr. NBA provide excellent resources through a skills and drill video library along with comprehensive practice plans (resources at the end of blog).

The Introductory Level is designed for youngsters 3 to 9 years of age who have just started playing the game. For preschoolers, this may be the toy hoop or dribbling in the driveway. At the start of elementary school, the focus should be upon learning fundamental movement skills and building overall motor skills with ball handling and dribbling being of paramount importance, since these two skills allow the basketball to be advanced up and down the court. Shooting is also introduced at a hoop of lower height. Youngsters are also introduced to team concepts along with group skill competitions. However, it is strongly recommended that 5x5 competition be avoided until fundamentals are developed. It is also important to note that participation in basketball is recommended for only once or twice per week with daily participation in other sport activity the remainder of the week (i.e., sport sampling and building the “movement alphabet”).

The Foundational Level is for youngsters 8 to 13 years of age who have some experience but need to continue focusing upon fundamental movement skills and individual basketball-specific skills (dribbling, passing, shooting, etc.) about 70% of the time. From a team perspective, position concepts are taught, but coaches should not assign player positions at any point in the level. The remaining 30% of the time can be spent on actual game competition including small-sided play (1x1, 2x2, 3x3, skill games) and actual 5x5 play; however, it is recommended that 5x5 competition not be the focus until later in the level.

The Advanced Level is for youngsters 12 to 17 years of age who play on travel, middle school, or high school teams. At this level, more emphasis begins to be placed on strength and conditioning activities to build the aerobic base and also increase strength, while continuing to further develop overall basketball skills (“build the engine and consolidate basketball skills”). Early in the level (approx. age 12 to 14), 60% of the time should be spent on individual training and 40% spent on competition, including 5x5 play and small-sided games (1x1, 2x2, 3x3, skill games) as well as team-oriented practices. Later in the level (approx. age 15 to 17) and depending on mastery of skills, the switch can be made to a 50:50 training to competition ratio and players can specialize in a position.

The Performance Level is for high performing high school aged (15 to 18+ years old) competitors with the aim of maximizing fitness, individual position-specific skills, and competition preparation (i.e., optimize the engine of skills and performance). The training to competition ratio in this phase shifts to 25:75, understanding that the competition percentage includes team-oriented practices and other competition-specific preparations.

The ABCD's of the Jr. NBA's youth development pathway.

Let’s take a short side note here to cover the Jr. NBA Pathway, which focuses on ages 6 to 14 years and provides overlap to the first two levels of the USA Basketball model described above. The four levels—Rookie, Starter, All Star, and MVP—are based on skill proficiency rather than age. The ABCD’s of the Jr. NBA are the foundation of the instructional curriculum that includes a comprehensive video library of 250 skills and drills along with practice plans (12 practice plans per level, 48 total) and a skills checklist for each level.

Developmentally Appropriate Game Modifications

Remember shooting at that 10-foot hoop with the big ball as a 9-year-old? Or running all the way down the full-length court? Wait, sometimes you didn’t even make two dribbles because the other team was full-court pressing!

Developing confidence and competence at younger ages requires rule and game modifications, which is just what the expert working group on Playing Standards at USA Basketball did in four key areas aligned to an age/grade player segmentation structure. For details on the developmentally appropriate playing standards and rules, refer to their website.

Equipment & Court Specifications (e.g., proper height of the basket, size of the ball, and court dimensions and lines)
Game Structure (e.g., length of the game, scoring and timeouts
Game Tactics (e.g., equal playing time, player-to-player vs. zone defense, pressing vs. no pressing)
Game Play Rules (e.g., use of a shot clock, substitutions, clock stoppage)

Player Health and Well-being

As previously mentioned, overscheduling of competitive events, early specialization, overuse injuries and burnout have become too common in youth basketball. The Health and Wellness working group proposed eight recommendations for promoting a positive and healthy youth basketball experience.

Promote personal engagement in youth basketball and other sports.
Youth sports should include both organized and informal, peer-led activities.
Youth should participate in a variety of sports.
Delay single-sport specialization in the sport of basketball until age 14 or older.
Ensure rest from organized basketball at least one day per week, and extended time away from organized basketball each year.
Limit high-density scheduling based on age-appropriate guidelines.
Further evaluation of basketball-specific neuromuscular injury prevention training program is warranted.
Parents and coaches should be educated regarding concepts of sport readiness and injury prevention.

The Race to the Wrong Finish Line

Recommended participation and rest guidelines for youth basketball athletes, from the NBA and USA Basketball.

Too often we try to accelerate steps 1 and 2—the introductory and foundational levels (12 years of age and younger)—and race to the advanced level with younger athletes. NBA legend Kobe Bryant agrees and stated the following in a Sports Illustrated article:

"Right now, I think we’re putting too much pressure on these kids too early, and they’re not learning proper technique of how to shoot the ball, or proper technique of spacing. It winds up eating away at their confidence. As teachers, we need to have patience to teach things piece by piece by piece. Over time, they’ll develop as basketball players, but you can’t just rush it all at once."

The Takeaway

A well-designed curriculum for the development of general athleticism, health & well-being, psycho-social values, and basketball-specific skills has been carefully considered by leading experts in sports medicine, strength & conditioning, child development, coaching, and basketball. In addition, there are ample resources provided for the coach, parent, and sport administrator to successfully implement a long-term basketball development program within a school, club or community. It’s time to adopt best practices at the youth level that will enhance the performance and participation abilities of everyone who enjoys the great game of basketball!

Resources

Join hundreds of thousands of coaches and athletes using Volt's intelligent training system. For more information, click here.

Joe Eisenmann, PhD, is the Head of Sport Science at Volt Athletics. Dr. Eisenmann has 25+ years of experience as a university professor, researcher, sport scientist, strength and conditioning coach, and sport coach. He joins the Volt team as an advisor on sports science and data analytics, contributing to the Volt Blog on topics around long-term athlete development (LTAD).
Learn more about Dr. Eisenmann | @Joe_Eisenmann

The Truth About Cancer Featuring: My First Steps After Refusing Chemo - Chris Wark

In this video, cancer researcher Ty Bollinger speaks with Chris Wark, cancer survivor, coach, and advocate. Chris shares how his family reacted after his decision to refuse chemo and what his first steps were after his decision. The full interview with Chris is part of "The Quest For The Cures Continues" docu-series. [Video below]

-------------------------------------------------- About The Truth About Cancer -------------------------------------------------- The Truth About Cancer’s mission is to inform, educate, and eradicate the pandemic of cancer in our modern world. Every single day, tens of thousands of people just like you are curing cancer (and/or preventing it) from destroying their bodies.

It’s time to take matters into your own hands and educate yourself on real cancer prevention and treatments. It could save your life or the life of someone you love.

---------------------------------------------------------------------- Inside The Truth About Cancer Docu-Series --------------------------------------------------------------------- Doctors, researchers, experts, and survivors show you exactly how to prevent and treat cancer in our 3 original docu-series: "The Quest For The Cures”, “The Quest For The Cures Continues”, and “The Truth About Cancer: A Global Quest”, In our docu-series you’ll travel with Ty Bollinger who lost both his mother and father to cancer (as well as 5 other family members). Ty travels the country and the globe and sits down with the foremost doctors, researchers, experts, and cancer conquerers to find out their proven methods for preventing and treating cancer.

--------------------------------------- About Ty Bollinger --------------------------------------- Ty Bollinger is a devoted husband, father, a best-selling author, and a Christian. He is also a licensed CPA, health freedom advocate, cancer researcher, former competitive bodybuilder, and author of the best-selling book "Cancer - Step Outside the Box," which has sold over 100,000 copies worldwide. After losing his mother and father and several family members to cancer, Ty’s heartbreak and grief coupled with his firm belief that chemotherapy, radiation, and surgery were the NOT the most effective treatments available for cancer patients led him on a path of discovery. He began a quest to learn everything he possibly could about alternative cancer treatments and the medical industry. What he uncovered was shocking. On his journey, he’s interviewed cutting-edge scientists, leading alternative doctors, and groundbreaking researchers to learn about hidden alternative cancer treatments. What he uncovered help to create The Truth About Cancer and its 3 awe-inspiring docu-series’:”The Quest for The Cures”, “The Quest For The Cures Continues”, and “The Truth About Cancer: A Global Quest.” Ty has touched the hearts and changed the lives of thousands of people around the world. Ty speaks frequently at conferences, local health group meetings, churches, and is a regular guest on multiple radio and TV shows and writes for numerous magazines and websites.

Takedown Offense: Defensive Tactics Technique and Exercising With Children

Richard Nance demonstrates methods for preventing and/or resisting being taken down by a bad guy.[Video Below]

Exercising With Children

By: Addison Jones

While there are still many children who remain physically active, there are more and more children that rather surf the Internet or play video games than be involved in physical activity. As technology advances it becomes more entertaining for children and they are becoming less active. Exercise is not only important for adults but it also benefits children in many ways. Ensuring children have enough physical activities throughout the day is very important to their growth and development. Regular physical activity can help prevent chronic diseases and build strong healthy bodies in many ways:

*It will develop muscle strength that will assist in preventing injuries.

*It will improve their heart and lung capacities that will help them function more efficiently. This will benefit in day-to-day activities and in controlling blood pressure.

*It will assist in keeping their bones strong, which will aid in preventing osteoporosis later on in life.

*It will decrease body fat and assist in maintaining a steady, healthy weight.

*It will help children expend energy, which helps with weight control.

*It can help reduce the risk for Type II Diabetes.

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Regular physical activity is also essential in developing and perfecting fine and gross motor skills, which are important to coordination, confidence, socialization and academic performance. Exercise doesn’t only benefit children’s physical health and motor skills; it can also benefit their mental health in many ways:

*Their self-esteem appears to rise and they gain confidence, feeling comfortable in their own shoes.

*It helps reduce symptoms of depression and anxiety due to the physical activity alternating the brains chemistry and increasing the levels of serotonin.

*It increases concentration and alertness by releasing endorphins that act on the brain to improve mental focus and cognitive skills.

*It helps boost their energy levels by stimulating their circulation and blood flow that deliver oxygen and nutrients to their tissues.

*It controls mood swings and improves feelings of happiness! It is mental stimulation that gives children the sense that they have achieved something.

In order to achieve results, it is suggested that children take part in some type of physical activity at least 60 minutes every day according to the American Heart Association. Unlike adults, they do not need to follow a specific exercise program to achieve these results. Running, jumping, climbing, playing on the playground, shooting hoops, kicking a soccer ball, riding bikes, etc. are all examples of activities that are sufficient to meet their needs. Going to the pool is another great option that is fun for everyone and can be a great aerobic exercise. They should take part in activities that interest them. Activities at a local YMCA or after school sports can be a fun option. As a parent or leader, you can take part in their physical activity and be a role model. Ask them what they like to do and get the entire family involved. You can let them pick the activity; this makes them feel special! Make sure they have access to active toys like balls, jump ropes, bikes, etc. Making the activity fun and playing as a family will trump the Internet and video games and the child will receive the exercise they need.

Teaching children a healthy active lifestyle will benefit them well into the future. It is important to be involved and ensure they have the resources available to be physically active. Making it fun and not too much like a lesson is key with children. If they are doing something they enjoy and are not forced to do it, they are likely not to quit. Regular physical activity is very important for children as their growth, development and mental health depends on it. Exercise on!

This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read herein.

Addison Jones has always been interested in health and exercise. She currently helps run a website where they sell medical products. Shop their selection today now. You can visit http://www.MedicalStockShop.com.

Believer's Voice of Victory Network Live Stream

BVOVN Live Stream Below

Tap In to the Truth

Kenneth Copeland

When he, the Spirit of truth, is come, he will guide you into all truth: for he shall not speak of himself; but whatsoever he shall hear, that shall he speak: and he will show you things to come.

John 16:13

Jesus said the Holy Spirit would guide us into all truth. Not just enough truth to get by on. Not just an occasional truth to help us teach our Sunday school classes. All truth!

If you're a businessman, that means the Holy Spirit will show you how to increase your profits and reduce your expenses. If you're a mother, it means the Holy Spirit will show you how to settle arguments between your children. If you're a student, it means the Holy Spirit will show you how to excel in your classes.

In fact, if you know Jesus Christ and are baptized in the Holy Ghost, somehow inside you is the answer to every financial problem, every spiritual problem and every physical problem that exists. You have answers for problems you don't even know about yet!

Back during World War II, for example, the United States ran into some serious trouble. Their ships were being sunk by the enemy faster than they could build new ones, a process which at that time took a year.

In an effort to solve their dilemma, a method was devised by which a ship could be built in a single day. The problem was, the process involved building the ship upside down and, when the ships were turned upright, the welds would pop and the ship would come apart.

The problem was presented to a deeply spiritual man who was a famous industrialist at the time. "I'll find out how to do it," he said. And, sure enough, after days of prayer and fasting, God showed him the welding formula that would hold the ship together.

If you're facing a problem today, don't drag around trying to handle it on your own. Take Jesus at His Word and start asking the Holy Spirit to give you the knowledge you need to solve it. Put the wisdom of the ages to work on your job, in your family and in your world. Tap in to the truths He's placed in you.

Scripture Reading:

John 14:6-17