Trending Sports News Featuring: Twitter reacts to Browns first win since Christmas Eve, 2016

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Twitter reacts to Browns first win since Christmas Eve, 2016

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WATCH: Denzel Ward steals football from Robby Anderson

NFL

If the early returns are any indication, Cleveland Browns cornerback Denzel Ward is going to be a force for years to come. On Thursday night against the New...

Angels’ Francisco Arcia makes history in blowout loss

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Thursday's game against the Oakland Athletics was largely forgettable for the Los Angeles Angels. But even in defeat, catcher Francisco Arcia made MLB history. https://twitter.com/JeffFletcherOCR/status/1042914374933917696 Arcia started the game...

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Browns rule QB Tyrod Taylor out with a concussion

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As if his night wasn't going great in the first place, Cleveland Browns quarterback Tyrod Taylor is now dealing with a concussion. The former Pro Bowler exited Thursday's...

Browns rookie QB Baker Mayfield makes NFL debut

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WATCH: Jets RB Isaiah Crowell with unsavory TD celebration

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Fans clamoring for Baker Mayfield after Browns’ brutal start

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Minding Your Business-Understanding the eSports community: What brands need to know

To succeed in the world of eSports, brands need to understand how to engage its hyper-social, millennial fanbase.

By Charlotte Rogers 

Gillette eSports brand ambassador xPeke at the IEM tournament in Katowice, Poland.

Brand interest in eSports is set to reach new levels of excitement in 2018. High profile brands from Mercedes-Benz, Gillette and Red Bull to HP and Intel have all carved out sponsorship and partnership deals that are helping their brands reach the highly engaged and largely millennial eSports fanbase.

Sports Marketing Opportunity | Reach 7 Million Sports Fans

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It is hardly surprising this sector is of such interest given global revenues are set reach $905.6m in 2018, up 38.2% on last year, according to data from eSports market intelligence specialist Newzoo. By 2021 global eSports revenues are predicted to rocket to $1.65bn, $1.4bn of which will come directly from brand investment.

READ MORE: Why brands are seizing the eSports opportunity

It is, however, crucial for brands to understand that each eSports game is as distinct as football, rugby or tennis, meaning each has its own fanbase which is loyal to a specific genre or format.

“Dota 2, Counter Strike, Starcraft, Hearthstone could be equated to rugby league, tennis, cross-country skiing and darts – they are very different sports,” says Harry Lang, founder of integrated marketing consultancy Brand Architects and interim acquisition director of Genting Casino.

“Fans follow their game of choice, maybe two, but largely they are loyal advocates of one particular eSport, so you can’t just lump them all together under one banner. A separate targeting and communications strategy is needed for each game and audience.”

You can’t just do a standard media buy and shove a load of ads out there. It has to be very targeted and engaging.

Yvonne Hobden, HP

A few games typically dominate the top tier of eSports. League of Legends is the world’s most watched eSport. According to Newzoo, League of Legends clocked 274.7 million hours watched in 2017, followed by Counter Strike (232.9 million hours), Dota 2 (217.9 million hours), Hearthstone (76.9 million hours) and Overwatch (25.2 million hours).

League of Legends is the game most closely associated with Gillette, which first started working with eSports company and tournament organiser the ESL on its sponsorship of the Intel Extreme Masters (IEM) tournament in February 2017. The shaving brand chose League of Legends due to its popularity as one of the longest running eSports and ability to reach a young, male audience.

Overwatch, by contrast, is considered one of the most gender diverse games, boasting 16% female players in 2017, according to eSports website DBLTAP. One of the oldest and most established games, Counter Strike is popular in North America and Europe, and DBLTAP suggests it attracts a slightly older audience aged between 25 to 35.

HP has opted to align its brand closely with Overwatch, through its sponsorship of the Overwatch League franchise in the US.

Speaking at Advertising Week Europe in March, Yvonne Hobden, consumer marketing lead at HP UK, explained the importance of picking games based on the audience brands are attempting to target.

“Each different game is a different type of sport. Our PCs start from £850-£900 basic, so you need a bit of disposable income, you need to have a game that needs high power graphics and we want a mixed demographic,” she explained.

“Overwatch attracts girls as well as guys. It’s very much like you’re going after a sport, you’d be looking at the demographic.”

Speaking of the eSports community in general, Hobden suggests it is crucial to take a nuanced approach based on offering the audience added value, or your brand could be put at risk.

“This audience is a particularly hard one to reach, so you have to be more clever. You can’t just do a standard media buy and shove a load of ads out there. It has to be very targeted and engaging,” she stated.

“I would say buyer beware, go into the space and take advice because this audience is so quick to judge. You get it wrong and that’s it – it’s game over. You’ve got to take your time to understand it, don’t rush.”

Lang advises any brand looking at eSports to find a game that shares its demographic reach and look for teams offering long-term commitment or alternatively work directly with networks like the ESL or the game creators around their tournament schedule to achieve a “huge live event presence”.

“The current growth curve for participation and viewership goes beyond any hockey stick I’ve seen for a new sport and the investment is getting into serious media spend territory,” adds Lang.

“So even if you look at investment in this realm as a calculated risk, the upside could be enormous.”

The TV perspective

In the UK, Ginx is the leading eSports TV channel, and it runs 24-hours a day, seven days a week. Globally, the network is available in more than 55 million households across 40 countries and 11 languages offering dedicated feeds to suit the eSports culture in different countries.

Ginx creates its own programmes, talk shows, debates and documentaries, as well as acquiring content from event organisers such as the ESL by licensing tournaments. In 2016, Ginx recorded 280 million viewers, which rose by 20% in 2017 and is expected to rise by 14% in 2018 to an audience of close to 400 million people.

Marketing director Solenne Lagrange argues that the interest from big global brands such as Intel and HP, as well as non-endemic brands like Mercedes and Renault, will help the eSports scene grow and mature. A significant draw for such brands is eSports’ millennial fanbase.

“On Ginx we see that three-quarters of our audience are millennials and they are a target that brands love,” says Lagrange. “They are young, active and they have on average higher income than other demographics. They are the largest demographic in the US, so it’s key for brands to be able to target, talk and engage with them.”

Lagrange also believes it is important for eSports to shake off its image as a world of loners playing for hours in their basement.

“It’s far from the truth. It’s a very social activity, people talk a lot together, they engage and share opinions and they do a lot of research when it comes to buying things, so you have to get it right because people will be talking about you. If you get it right, it’s perfect. If you get it wrong the entire audience can turn its back on you and you’re pretty much done,” she observes.

Be in it for the long haul; don’t think you can dip in and dip out, because that isn’t going to work for your brand.

Scott Gillingham, Intel

From a TV channel perspective, Ginx aims to create in-depth content that differs from the live streaming element seen on Amazon-owned streaming site Twitch. The network is focused on ramping up the storytelling element of eSports by interviewing players, creating documentaries about their lives and going backstage at live events like the Intel Extreme Masters.

“People who know about eSports know about the players, but to attract people and make eSports even bigger we need to tell the stories and help people understand what eSports is,” says Lagrange.

She argues that eSports is big and new enough that there is still room for brands to make their presence felt, as long as they add value and help eSports grow.

“I would say Intel is one of the biggest achievements in eSports,” Lagrange notes.

“To me the IEM is bigger than any concert or sport event I’ve ever seen. The people stay for seven hours. The final stopped at 1am local time on a Sunday night and people were still there.”

The community

The eSports community is growing by the day. This year alone there are expected to be 165 million eSports enthusiasts worldwide, defined as people who watch professional eSports content more than once a month. This is up 15.2% year on year, according to Newzoo statistics.

Furthermore, the global average annual revenue generated per enthusiast is predicted to rise by 20% this year to $5.49.

Once you add in occasional viewers the total number swells to 380 million people watching eSports content in 2018, up 13.5% on 2017.

Scott Gillingham, UK gaming and eSports lead at Intel, explains that eSports fans are unique in that every game they are watching, they are also playing themselves.

“They’re watching the IEM final on their PC and then they will flip to play the game they have been watching. That helps drive the engagement because they are able to watch the pros and learn from them and then try it themselves,” he explains.

READ MORE: What’s the value of being an early sponsor of emerging sports?

Four million people, or 7% of British adults, have watched competitive video gaming in the UK alone, according to YouGov research, with 57% keen to do so again. The statistics are however dwarfed by viewership in China (45% of adults), the US (12%) and Germany (11%).

The UK will be seeing significantly more activity in the eSports arena with the launch of the Omen UK Open, a UK exclusive six-month long Counter Strike tournament created by HP with a $30,000 prize pool.

Red Bull is also backing eSports with the opening of the UK’s largest public eSports studio. Unveiled in London in March, the Red Bull Gaming Sphere welcomes aspiring gamers to play in weekly tournaments and learn from professionals. The space also contains a number of different PCs and consoles for fans to practice.

Looking globally, eSports fans tend to skew significantly younger, with a fifth (21%) of those aged 18 to 24 in Britain having watched eSports, compared to less than 1% of people aged over 55.

YouGov profile data suggests that eSports fans are more likely to demonstrate certain characteristics compared to a nationally representative sample. They tend to be more introverted (70%), early adopters of new tech (78%) who believe that technology changes your life for the better (92%) and are big fans of artificial intelligence (82%).

Some 20% of eSports viewers say professional gamers are athletes, 42% consider eSports a real sport and 44% say gaming will become as popular as traditional sports.

Luke Cotton, director of consultancy Code Red Esports, agrees that the eSports audience tends aged between 14- and 30-years-old. While age is an important factor, Cotton argues that what is more significant is this community’s desire for brands to be completely authentic.

“eSports fans can be very unforgiving, but equally they will embrace and love brands. If you sponsor Manchester United you might get exposure, but nobody loves Chevrolet because they sponsor Man United. That’s different with eSports. The fans appreciate that brands enable them to get a load of really high quality free content and enable their favourite players to play as a career,” says Cotton.

“If you do things right the positive brand equity that can be created is huge and it’s more than just the exposure. eSports is still pretty cheap to get involved in right now and that will change, so you don’t need to be a massive brand, but ultimately the most important thing is to do things in an authentic way.”

Intel’s Gillingham agrees that brands must consider how they will add value to eSports over time, or be prepared to feel the community’s wrath.

“If you’re not authentic they will let you know. They are able to get onto Facebook, Twitch and Twitter and voice their opinions. They’re very happy with putting their gaming and their lives online, and expressing their opinions,” he explains.

“I think brands are learning to make sure they’re listening to the community. [But brands need to] be in it for the long haul; don’t think you can dip in and dip out, because that isn’t going to work for your brand.”

US Sports Recruiting Update Featuring: 2021 -Street Light Recruiting- BASEBALL- C- Cole Brooks (Pop= 1.86) -Arab High School

2021 -Street Light Recruiting- BASEBALL- C- Cole Brooks (Pop= 1.86) -Arab High School [This Video and More Below]

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Presented On US Sports Net By StrengthCoach.com!

Pain, Discomfort, Hurt and Soreness?

Michael Boyle

I had a Twitter follower ask some questions about one of my Retweets concerning pain and rehab.

The basic gist of the tweet I retweeted was from @enahncedphysper and said “ your rehabilitation process should almost always be a pain dictated process” .

I 100% agree and my response was the title of one of my favorite articles, just think “ Does It Hurt”

The reply from @teir1athletics was “ isn't there going to be some discomfort though? I recall when I was working through my ROM on my knee ( post ACL) after surgery there was some discomfort? Should we educate the athlete on the difference between pain, discomfort, hurt and soreness?”

As I thought about the question I came to the conclusion that yes, we should educate our clients and athletes about the difference between pain, discomfort, hurt and soreness.

The reality is that there is a bit of subjectivity to the ideas of pain, discomfort, hurt and soreness. I'll give you what I think are some good working definitions as they apply to rehab and exercise.

Pain is pretty simple. Wikipedia defines pain as a distressing feeling. I feel like pain is easy to understand even if it can sometimes be hard to describe. Painful exercise is always wrong (unless we are talking about tendinopathy and, that's a different post).

(Also, please don't give me all the “pain science” BS. I realize pain is not simple but, that has nothing to do with painful exercise.)

Now, we get into semantics when we discuss discomfort. I do think that discomfort is different than pain but probably has a lot more latitude? What really constitutes discomfort? Discomfort is a lack of comfort? I think we want to generally avoid discomfort also. Discomfort is probably pains next door neighbor and discomfort can quickly become pain. This is the gray area. I know that squatting after knee surgery ( particularly before all the swelling is gone) can be a bit uncomfortable but is probably OK, as long as it doesn't progress to pain. I've often found that discomfort decreases with movement while pain increases?

Third, we get to the word hurt. When I think Does It Hurt, I think does it cause pain. So in the case of hurt and pain, they go hand in hand. If something hurts, it's by definition painful. Effectively they are one in the same, at least as it applies to rehab.

Soreness is the last word that came up. Soreness is interesting. Soreness is a response. We have muscle soreness which is a natural by product of early exercise and, is to be expected. Think of soreness as an after effect. If someone is doing an exercise and I ask Does It Hurt they sometimes say, “no it's just sore”. That might be semantical but I consider that pain and we stop or regress the exercise. 

For rehab purposes pain is immediate and soreness is residual. I have a standard soreness mini-speech I give to athletes and clients. It goes like this;

“ muscle soreness is good, normal and to be expected. Generally muscle soreness will be worse two days after exercise. The important thing to understand about muscle soreness is that it should be felt in the muscle. Pain in the tendon or the joint is not normal and should be considered a warning sign”

I usually go on to explain the areas where I don't want pain. I point out the anterior shoulder, the SI joint and patella tendons as important areas that we don't want to experience post workout soreness.

In any case, we should avoid pain, avoid exercises that hurt, probably tolerate a small amount of discomfort and, expect post exercise soreness. However, never try to make it a mental challenge. Never make it about how much you can tolerate. Painful exercise is a prescription for failure. I've rehabbed just about every injury known to man armed with some knowledge and the idea of Does It Hurt with great success and, I've seen the “ you need to expect a little pain “ philosophy fail over and over. Hope this helps.

JAMES GRAGE: MISSION SHRED – EPISODE 7

Presented On US Sports Net By BPI Sports!

• By Team BPI
 

On this episode of Mission Shred, James Grage finds out that he has an injury that will prevent him from training for up to two weeks and take 12 weeks to heal.

James: Shit happens. You know, it can have almost a gravitational force. You feel it pull at you and if you let it, it’ll really pull you down. It starts to build momentum and pretty soon, one thing can make your whole day, or whole week, whole month or whole year feel like everything’s falling apart.

Although the pain is in his elbow, the doctor told James that the problem is coming from his grip. Therefore, he has to wear a wrist brace on his right hand that prevents him from making a fist.

James: It’s tough considering that this is crunch time. Right before the show. But it’s been tough for the last six weeks. At least that. Ever since I went out to LA for the FitExpo. While I was out there, I trained with Steve Cook over at Gold’s Gym Venice. The next day I trained with Jay Cutler. Had all this content planned and it was really just a big bummer because I couldn’t do much. I just had this excruciating pain in my elbow. Wasn’t quite sure at the time what it was, but I couldn’t move it. I couldn’t even brush my teeth. Shaking someone’s hand was murder.

James tried multiple remedies, including therapy and acupuncture. When neither worked, he knew there was something truly wrong. Especially when the pain started to spread to his triceps and his forearm, and he couldn’t sleep at night. He didn’t want to go to the doctor for fear of hearing that he had to stop training. But he did. And what did the doctor say? Stop training.

Will this be the injury that knocks James out of the running for the Arnold? Watch the full episode above to find out.

iHealthTube Featuring: Is Aspirin A Day Advice Wrong?

New research is indicating that the popular advice for cardiovascular health might be doing more harm for some than good. Learn about what some cleaning products might be doing to your children's health as well as a potential solution to the pain pill problem for some people! [Video and More Below]

Removing Circulation Problems with Fish Oil

By: Larry L. Taylor

Is removing circulation problems with fish oil, a source of omega-3 fatty acids, one of the possible benefits? Of all of the health benefits associated with omega-3 fish oil supplements, those to the circulatory system are the best known and the most documented. Here are the facts. Fish oils are rich in omega-3 fatty acids, which are essential to human health. The body uses them to make cellular membranes, hormones and to transport fat-soluble nutrients. Unlike some types of dietary fats, which clog the arteries and wreak havoc on the circulatory system, omega-3s are good fats. You may have heard about the difference between good (HDL) cholesterol and bad (LDL) cholesterol. Cholesterol in the bloodstream is composed of fat and alcohol. Eating certain fatty foods causes cholesterol levels to rise, which is bad for the heart and the circulatory system. But, some types of dietary fat contribute to the production of good HDL cholesterol, which carries away the bad and helps to lower total fats in the bloodstream. Increasing dietary intake of omega-3 fats increases HDL levels and lowers total triglycerides, which is why removing circulation problems with fish oil may be a possibility. But, that’s not the only reason. When the blood is thick and the platelets stick together, clots can form. Those clots can cause varicose veins, heart attacks and stroke. In people with diabetes, clots can cut off the blood supply to nerve endings in the extremities and other parts of the body, which results in death of the nerves. Doctors call it diabetic neuropathy. It can cause numbness in the feet and hands, lead to blindness, damage the heart and other bodily organs, because of reduced blood flow. Removing circulation problems with fish oil is possible because it prevents the formation of blood clots. It has "anti-coagulant" activity. It has been recommended for people that are at risk for a heart attack and for those that have already suffered from one. Its anti-coagulant activity is similar to that of aspirin, but without the aspirin side effects. In some cases, doctors recommend both aspirin and fish oil, in hopes of further increasing blood flow. Research has shown that omega-3 supplementation relaxes the arterial walls, which improves blood flow and reduces blood pressure. The nutrients help prevent inflammation of the arterial walls, which plays a role in atherosclerosis and heart disease, in general. If you are interested in removing circulation problems with fish oil, it is safe to give it a try. 1000mg gel caps are the best choice. Of that 1000mg, at least 500 should be omega-3 fatty acids and at least 250 or half of that should be DHA (Docosahexaenoic acid). Studies have shown that DHA has a greater effect than the more common EPA (Eicosapentaenoic acid) on HDL cholesterol levels and high triglycerides. So, those are the facts about removing circulation problems with fish oil, rich in omega-3 fatty acids. Doctors around the world are suggesting the supplements for their patients. It’s definitely a worthwhile investment in your health.

Cardiac Arrest Management Training Video and Learn How to Get a Cheap Gym Membership

The County of Santa Barbara has more than doubled their survivors from sudden cardiac arrest thanks to high performance CPR. This video shows you what every rescuer in SBC is doing on sudden cardiac arrest calls. [Video Below]

Tactical Bodyweight Workouts! Revolutionary Tactical Strength and Conditioning Program Provides A Simple Bodyweight-Training Blueprint to Help You Gain Strength, Boost Power, and Rebuild Your Body

World’s Greatest Military Operators and Law Enforcement Professionals Reveal the Secret Bodyweight-Only Training System Used By Elite Tactical Athletes

Learn How to Get a Cheap Gym Membership

By: Rusel Bodiez

Enrolling in a gym or fitness center can be a major decision, one that requires self-discipline, determination and responsibility. Many individuals waste their income by registering for gym memberships and then using them very rarely. Before enrolling, ensure that you have reviewed the various gyms in your town and selected the facility, area and price that is right for you. Some gyms give discounts through your insurance firm or company. Once you locate a gym, you will learn the ways a gym membership can boost your life. First of all, doing exercise at a gym can boost your overall health. In addition to aiding you to shed fat and calories, cardiovascular exercise also assists to enhance your heart and protect against risky health conditions like cardiac arrest, high blood pressure, high cholesterol, stroke, some tumors, type 2 diabetes and also obesity. Cardiovascular exercise can also help you sleep through the night more soundly, ease emotional stress, have a better attitude and increase energy. Gyms give a wide array of cardio options through both equipment, like the treadmill machine, elliptical machine and stationary bike, and group workout classes, like cardio boxing, aerobic dance and group indoor cycling. At a gym, you can also get the help of a personal coach, who can guide you on the perfect techniques and methods to achieve your fitness goals. Cardio exercise machines at the gym will help you to burn calories and fats. Strength training will aid you build lean muscle mass, because it tones and sculpts your body, that will aid improve your metabolism. The weight-training equipment at the gym can simplify your workout while also letting you focus on whichever part of the body you'd like. For example, the leg press will enhance and tone your quads and glutes, the lat pull down equipment will strengthen the back, the chest press will work your chest and the front of your shoulder area and the overhead press device will work the front, top and side of the shoulders. Gyms and fitness centers provide options for interacting with new people and boosting your community of buddies. Most of these amenities tend to have sociable environments as most folks are there for the same reason, giving everybody something in common. You'll find the group physical fitness classes particularly friendly, as they generally concentrate on a certain activity, such as boxing, dance and also core work, and attract like-minded individuals. Together with doing exercise, your membership advantages can normally be rounded out by extra services. Everyone knows that gym services and apparatus are very expensive. So it is smart to have gym membership and enjoy these costly facilities. Today, many gyms have specified yoga studios, lap pools, saunas and steam rooms. Your establishment may also provide an onsite spa that provides massage therapy, facials, manicures and pedicures. Some areas give tanning and child care services, and some fitness centers have some sort of juice bar and sports wear shop on the building.

Bodiez 24/7 Fitness gym membership integrate the most up-to-date state of the art equipment and technology to give members the opportunity to get fit in a fun welcoming environment with the help of a Virtual fitness trainer 24 hours a day 7 days a week. It�s ideal for individuals who work shiftwork and for those who have too much on during normal working day to be able to plan a workout.

The Rock Almighty Daily Devotional With Testament - Practice What You Preach

SEPTEMBER 20 From CDM

“Every good gift and every perfect gift is from above, and cometh down from the Father of lights, with whom is no variableness, neither shadow of turning” (James 1:17).

Right-believing comes from balancing grace with faith. The belief that God is responsible for everything that happens in the world, even the bad things, is unscriptural; He’s a good God who gives us good things.

Bill Winston Ministries Featuring: 2018 International Faith Conference

Join us LIVE for the 2018 International Faith Conference! ifc.billwinston.org #BWMIFC #F2F [Video Below]

YOU PLANT BUT GOD BRINGS THE HARVEST

SCRIPTURE:

For the earth bringeth forth fruit of herself; first the blade, then the ear, after that the full corn in the ear. But when the fruit is brought forth, immediately he putteth in the sickle, because the harvest is come.
(Mark 4:28-29)

DEVOTIONAL:

Last week, we talked about how the kingdom of God is like a farmer planting seed that continues to grow day and night, even while he sleeps. Like a “spiritual farmer,” you and I plant “seed” when we share the good news of Jesus Christ with others.

Have you ever shared the Gospel with someone and felt like your words were hitting a brick wall? They scoffed, mocked or rejected what you had to say! You become frustrated, especially if you’ve tried again and again with that person, and feel like you just aren’t getting anywhere.

This week’s parable picks up where we left off last week. It shows that when the seed (Word of God) has been planted in the soil (a human heart), at first you may not “see” anything. But, the seed is growing: first the blade, then the ear, then the full plant bursts forth (step by step).

Friend, do not be discouraged. What is actually happening in the heart may not be readily apparent on the surface. Growth is a process, and God has His own timetable. It is not your ability to convince them that will bring the results. The seed grows all by itself—God does the work and will bring forth the harvest!

PRAYER:

Lord, thank you for helping me to be patient as Your Word and Your Spirit are working in the heart of (Name the person(s) with whom you’ve shared the Word of God). By faith, I believe the seed(s) planted will bring forth a mighty harvest in due season! In Jesus’ Name, Amen.