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Yahoo Small Business Presents: Enhancing Customer Retention and Devising a Better Customer Acquisition Strategy on US Sports Net!

By: Colin Shaw

It never ceases to amaze me how organizations pour money into attracting new customers but spend comparatively little on customer retention. Everyone knows it costs far less to retain an existing customer than to use an expensive customer acquisition strategy. Why, then, is there an obsession with acquiring new customers and such scant regard is given to existing customers when the cost is five times more? Let's examine the root cause of this customer retention and acquisition dichotomy. A Current Experience: I Could Be Dead For All They Know To illustrate the issue, let me share with you an example of a recent experience. While I work in London, England, I fly back and forth to the United States often. Needless to say, I quickly qualified for a frequent flyer's gold card from my preferred carrier of choice, Virgin Atlantic. About a year ago, our company established an office in Atlanta, Georgia, and I was now required to travel to this city for work. Unfortunately, Virgin did not offer direct service to the Atlanta airport, and I decided to switch to British Airways. I considered staying with Virgin and using an inter-connecting flight but decided the additional time that it would take was not worth it. I suppose that Virgin had not built enough loyalty with me to justify the additional travel time. As a result, Virgin has lost one of its most highly profitable upper class (business class) customers. Free Web Analytics with Standard and Professional Stores Plans at Aabaco Small Business I expected something to happen after I stopped flying with Virgin - some type of contact or otherwise, but I've received no letter asking me why I am not flying with Virgin anymore, no automated email saying that the company had noticed a change of flight patterns, and no phone call from the gold members team. For all Virgin knows, I could be dead! If Virgin looked at my statement, it would show that I haven't flown anywhere in over a year. So, why hasn't Virgin even bothered to find out why? Here is the irony - I used to be a big Virgin fan, but as each month slips past, I am ignored, and I lose faith in the company. I now realize that I am not as important as I thought I was. If a gold card member is not important, then who is? Apparently, Virgin is spending far more money on a customer acquisition strategy than working to retain its existing customers. Essentially, by Virgin's lack of action, the company is saying "we don't care." Its new customer acquisition strategy is to neglect its proven, loyal customers and focus exclusively on the new ones. Despite having all the data, Virgin can't be bothered to look at it. I am sure I am a statistic somewhere on gold card member behavior. Some marketing person has probably completed some wonderful presentations on whether flights are up or down from last year, but in the trenches, the company doesn't do anything to work for better customer retention. The devil is always in the detail. The company has been spending a great deal of money on a better customer acquisition strategy, including marketing to the upper class; however, integrating better customer retention into its program has not been considered at all. Identifying the Need for Better Customer Retention This is what we typically see in our engagements with organizations. The root causes of customer retention are not in basic systems or in the required marketing spend. It is the culture of the organization and the obsession with the new business to highlight a better customer acquisition strategy. We see examples of this obsession behavior manifest itself everywhere: Providing a free 800 phone number for new sales and premium numbers for customer service Marketing spend lavished on a customer acquisition strategy and not customer retention Key performance indicators dominated by new products or services in response to a newly devised customer acquisition strategy Resourcing call centers to enable sales lines to be answered quickly, while customer service lines are answered slowly Targeting offers at new customers only to the detriment of the existing customer Developing organizational cultures that rest the power with sales or marketing functions who treat existing customers as second class citizens Ask yourself when you had a party in your office celebrating better customer retention. People are rewarded for being new customers while the existing customers are taken for granted and pushed aside. New customers bring new possibilities and hope while the existing customers are boring and mundane. We know them - existing customers even have the audacity to complain to us. It would be good if you had profitable customer who stayed with you for life; imagine the growth and the overall reduction in costs. However, people don't think in timescales, nor do organizations think about lifetime value. Rather, they push for new and improved customer acquisition strategy ploys. Why not? It may be easier, but consider how much Virgin would profit if I were to remain a gold card member for my lifetime. Formulating a Customer Acquisition and Retention Strategy Therefore, the first issue you need to deal with when talking about customer retention is to realize that this idea is engrained in our culture, and no system or solution is going to deal with it. Customer retention cannot be improved with an instant fix and needs to be addressed with the senior team. They need to see how the organization is performing daily and be shown some hard numbers and data. A business case needs to be written formulating both a customer retention and customer acquisition strategy. Have conversations about lifetime value and not just what it will bring in the next six weeks. A business cannot thrive on a well-developed customer acquisition strategy alone; it needs to be highlighted with an effective customer retention plan as well. Colin Shaw, a founding partner of Beyond Philosophy, helps organizations think through the ramifications of commoditizing global markets and work on improving the customer experience. He is the author of Building Great Customer Experiences and Revolutionize Your Customer Experience and has made numerous appearances on CNN and BBC.

CoachTube Martial Arts Presents: Lil Future | Boxing Prodigy | Phenom | Jr Olympics Medalist on US Sports Net!

Kid trains with the best of the best. From Philly [Video Below]
Follow him on IG: https://www.instagram.com/lilfuture12_/ Follow us on IG: https://www.instagram.com/sportzxclipz/ Beats by Dee Reese: https://www.instagram.com/deereesebeats/

Presented on US Sports Net By CoachTube Martial Arts!

How To Develop An Effective Jab Specifically For MMA Fighting

by Rich Alten

About this Course

The objective of this course is to help educate and improve the sport of mixed martial arts. It's primary focus is to teach how to develop in what I feel is an effective striking system for MMA competition specific. This course also will teach the global concepts and  principals as well as 10 most important, and devastating strikes needed to being a more effective fighter. These  ideas and concepts is not a personal style nor and art, but rather a organized structure of physics and bio mechanics that can relate to the human body and to interpersonal combat.

Coach Credentials

Rich AltenA Comprehensive Cutting Edge Innovative MMA System to Improve all Fighters Knowledge Base and Skills

23 years of Reality-Based Martial Arts
9 years as Chief Instructor in (The Dynamic Combat Method)
7 years as pro fighter
Tactical Defense Law Enforcement Instructor
MMA Coach/Trainer
Wing Chun
Catching Wresting
Western Boxing/Kickboxing
SavatMuay Thai
Jeet Kun Do
Arnis
Judo
Brazilian Jiu-Jitsu
Joe Lewis Fighting Systems
FirearmsEdged Weapons 
Impact Weapons 

Book This Course....

PEDALIUM MUREX AND ITS EFFECT ON TESTOSTERONE

Presented on US Sports Net By BPI Sports!

Pedalium Murex is a fruit-bearing herb with effects and benefits similar to Tribulus Terrestris. Although it does not have the same, significant body of research behind it, the research that has been conducted is promising.

Preliminary research has shown that Pedalium Murex could increase sperm motility, boost urinary health and have testosterone boosting effects. One study, done on Wistar rats with a testicular injury, resulted in an increase in mating behavior, body weight, sperm mobility, and increased levels of testosterone vs. the control group.

Another study had similar results and reported that the observed beneficial effects extended up to two weeks after the treatment had ended! While it took a few weeks for the Pedalium Murex supplement to take effect, once accepted by the body, testosterone levels rose dramatically and more significantly. Once the supplement had stopped being administered, the testosterone levels remained elevated for an additional two weeks.

It’s clear from these studies that Pedalium Murex possesses aphrodisiac properties, however more research needs to be done to determine the overall effectiveness for human subjects. For similar effects, humans would need to take a much larger dose, which would likely result in longer lasting effects.

Men: are you paying attention? The implications of this research are huge (no pun intended)! After the age of 30, testosterone levels naturally start to decline by up to 2% every year. Don’t sit around and let nature dictate your energy levels, strength, vitality or libido.

Pedalium Murex is only one of the clinically studied ingredients we added to Best Test™ to help fight the effects of Low T. This unique, 3-in-1 formula helps support natural test levels and promote anti-aging, weight loss and overall health benefits. With just two capsules of Best Test™ a day, you can expect to feel a boost in energy, sex drive and performance.

SOURCES:Ncbi.nlm.nih.gov
Predatornutrition.com
Testosteroneboostersreview.com
Nutrientjournal.com
Lowtestosteroneexpert.com

2 Year Old Beat Cancer TWICE Taking These Drops

Click To Watch

2 Year Old Boy Beats Cancer

Traditional medical doctors left this little boy and his parents with no hope. He had terminal brain cancer. Imagine your child suffering and doctors telling you, “there’s nothing we can do”...when in fact, there IS something you could do to alleviate the pain and suffering..

See, the parents discovered that cannabis sativa was being used to treat and beat cancer around the world, but this boy’s doctor was morally against it. And even if he wasn’t, he couldn’t legally prescribe it.

What would you do if it was your child?

Discover how cannabis sativa treats, heals, and even reverses cancer and several other chronic conditions. Watch This Video

In this groundbreaking documentary series starting June 20th. Get Access Here Now

Autoimmune diseases pose one of the greatest challenges to modern society. There are now more than 100 of them. Including Diabetes and Rheumatoid arthritis. They’re all difficult to diagnose and even harder to treat. So are there really natural cures for autoimmune disease?