US Sports Net Today!


Live Play-by-Play, Updates, Highlights and More! on US Sports Network!
[Chrome Users-You may have to click on the play button twice to listen]
US Sports Network Powered By Beast Sports Nutrition!




US Sports Radio
The Las Vegas Raiders Play Here
Fitness and Sports Performance Info You Can Use!
The Scoreboard Mall
The Rock Almighty Shaker Of Heaven And Earth!
The Coolest Links In The Universe!

Sunday, July 22, 2018

Fanatics Presents Trending Sports News Featuring: Buccaneers’ Mike Evans donates $11,000 to family of man killed by police

Get Your 2018 NFL Gear Today!
Shop for NFL Gear at Fanatics!

#BREAKING
Latest News

J.D.Martinez and Mookie Betts lead one of the most explosive offenses in MLB

WATCH: Mookie Betts absolutely robs Leonys Martin of a homer

Boston Red Sox right fielder Mookie Betts has been dominating both at the plate and in the field during what could very well be an MVP campaign...

Cubs reportedly ‘deeply involved in discussions’ to acquire Zach Britton

It was noted earlier on Saturday that as many as eight teams had interest in landing Baltimore Orioles All-Star reliever Zach Britton. Among those teams, it now...
Tony Romo

Dallas Cowboys Quiz

They're called "America's Team" for a reason. They display all the bravado of the United States, yet haven't won the big game since 1995. Is this season...

Giants co-owner slams President Trump over national anthem debate

The entire national anthem drama that has taken up too much of our time over the past two seasons will likely continue into the 2018 NFL campaign. Earlier...

Hawks reportedly signing former Suns lottery pick Alex Len

Having not worked out too swimmingly during his five-year stint with the Phoenix Suns, 25-year-old center Alex Len is moving on to the Atlanta Hawks. According to Shams...

Jon Gruden throws crazy party for Raiders fans at a bar

What could be better than hundreds of Oakland Raiders fans hopped up on some sauce at a bar? First-year head coach Jon Gruden and the team found...
Redskins celebrate an interception against the Seahawks in NFL Week 9

Free agent CB Bashaud Breeland visiting with Raiders, Chiefs

Bashaud Breeland was one of the top cornerbacks on the market when free agency opened around the NFL this past March. The former Washington Redskins star signed a...

Report: Mets trade Jeurys Familia to the Athletics

The Oakland Athletics entered July with the intention of buying at this year's trade deadline. On Saturday, they made their first big move with the acquisition of...

LOOK: Yet another LeBron James mural has been vandalized

Some Los Angeles Lakers fans are not taking well to LeBron James signing with their team. Why? Well, that's anyone's guess. For some, it's all about James already...

LOOK: Oldest Louisville Slugger bat being auctioned off

Virginia Stinnett was rummaging through her closet in a Virginia home that represents a major point in America's history when she came across a baseball bat. The year...
49ers quarterback Jimmy Garoppolo

Porn site offers Jimmy Garoppolo a gig after date with adult film star

San Francisco 49ers quarterback Jimmy Garoppolo made waves earlier this week when he was seen on a date with adult film star Kiara Mia. The two didn't hide...
Zach Britton

Orioles reportedly looking to move Zach Britton this weekend

Now that they have traded franchise cornerstone Manny Machado, baseball's worst team has moved on to listening to offers for reliever Zach Britton. It was reported earlier on Saturday...

Former Bills LB says CTE has stripped him of his memory

Mark Maddox played in the NFL from 1992-2000 after being selected in the ninth round of the 1992 NFL Draft by the Buffalo Bills. His first two seasons...

WATCH: Cardinals’ Matt Carpenter homers in fifth consecutive game

There is no hitter in baseball hotter than St. Louis Cardinals first baseman Matt Carpenter. A day after he hit three home runs and two doubles, the...

LOOK: DeMar DeRozan posts heartfelt farewell to Toronto Raptors

Three days after being traded by the Toronto Raptors, shooting guard DeMar DeRozan took to Instagram to thank the city where his NBA career all began and...

Biggest strength for each NFL team heading into the season

Every team in the NFL has a strength. It doesn't matter if we're talking about the two-time defending AFC champion New England Patriots or a Cleveland Browns...
Oakland stadium

A’s expecting largest crowd in Oakland Coliseum history

The Oakland Athletics will make history on Saturday night. When they face off against the San Francisco Giants in Oakland, the club projects it to be the...

Cardinals’ Carlos Martinez placed on disabled list

If the St. Louis Cardinals had hopes of a turnaround in the second half, it was dealt a significant blow on Saturday. Starting pitcher Carlos Martinez is...

President Trump comments on NFL national anthem controversy

When the NFL and NFLPA announced on Thursday evening that they would not be enforcing new rules against players protesting during the national anthem, it was only...

Terrell Owens is now a CFL free agent

Hall of Fame wide receiver Terrell Owens is now free to sign with any Canadian Football League team of his choosing. After activating a seven-day window to negotiate...

WATCH: Cubs use three position players to pitch against Cardinals

Any time a position player is set to take the mound in a MLB game, fans across the globe get excited. When two position players pitch in...
Edwin Jackson

Driver who killed NFL player Edwin Jackson pleads guilty in DUI case

When former NFL linebacker Edwin Jackson was killed in an accident on Super Bowl Sunday this past February, the entire football world was taken aback. Once we learned...

Tigers trade chip Michael Fulmer heads to the DL

One of the most coveted starting pitchers on the trade market this year may now be out of action past the trade deadline. On Friday, the Detroit...

Report: Lakers to sign former No. 2 pick Michael Beasley

The Los Angeles Lakers are doing everything possible to provide LeBron James with a cast of misfits that would make The Sandlot proud. Fresh off adding the enigmas...

Manny Machado to wear No. 8 out of respect for Kobe Bryant

When All-Star Manny Machado takes to the field for the Los Angeles Dodgers for the first time Friday evening, he'll be wearing a number familiar to fans...
Darrelle Revis

Darrelle Revis will sign a one-day contract, retire as a member of the Jets

One of the greatest players in the history of the New York Jets will officially retire as a member of the Gang Green this coming Tuesday. After announcing...

Report: Yankees overwhelming favorites to sign Manny Machado this winter

While the Los Angeles Dodgers were victorious over other the New York Yankees in acquiring shortstop Manny Machado, they will not be the favorites when he hits...

Yogi Ferrell reverses course, signs with the Sacramento Kings

On Thursday, it was reported that Dallas Mavericks free agent guard Yogi Ferrell would re-sign with the team on a two-year contract. This came after Dallas rescinded...

LOOK: Manny Machado writes farewell post to Baltimore Orioles

On Friday, Manny Machado will make his debut with the Los Angeles Dodgers. Before the game, he posted a heartfelt farewell post to the Baltimore Orioles and...

Nationals’ Stephen Strasburg activated off disabled list

Coming off a rough first half of the season, the Washington Nationals are in desperate need of reinforcements as they try and turn their season around. On...

Top Padres prospect Fernando Tatis Jr. to undergo surgery, likely miss rest of the...

Just when the San Diego Padres bulked up their farm system by moving closer Brad Hand to the Cleveland Indians, it looks like the organization's top overall...

CC Sabathia wants to pitch for one final season

As New York Yankees pitcher CC Sabathia closes in on his 38th birthday, the veteran southpaw doesn't have any plans to step away just yet from the...

WATCH: Purdue freshman WR squats 600 pounds

Incoming Purdue freshman wide receiver Rondale Moore is 5-foot-8 and 180 pounds (soaking wet). The teenager is not going to be mistaken for a linebacker or an...


NewsFeed Sources: [Video Multiple] and Sportsnaut.com

Minding Your Business-Digital Advertising | 5 Steps to Optimize Digital Advertising Campaigns

Presented on US Sports Net By Yahoo Small Business!
By: Sparc Media
In this article, we list the 5 Steps on How to Optimise your Digital Advertising Campaigns.

Step 1 – Targeting Strategy

To begin with, it is important to have your campaign set up with individual strategies for age, demographics, interests, behaviours, or any other target criteria you are using. This is so that each parameter can be tracked individually and you can optimise them in and out depending on the performance.

Make sure that your targeting strategies are in-line with the campaign brief provided by your client so that you can give them insights on the things which are most important to them.

Step 2 – Advertising Research

Simultaneously derive insights from qualitative market research based on the product you are advertising and the consumers you intend to target.

Additional information from market research in relation to the product and the psychographics of the audience will broaden the targeting funnel which will further assist in serving better results.

For example, Sparcmedia ran a campaign for a chain of family health clinics in Brisbane who were trying to promote an offering for skin cancer awareness. Through qualitative research, we found that Brisbane had an audience segment of students from Japan who were highly conscious about skin cancer due to the high rate of skin cancer in Japan.

Armed with this market knowledge we tested a strategy, utilising a small amount of the client’s budget to target Japanese students. This strategy was a success and resulted in increased conversions for the campaign, with an eCPA much lower than other strategies.

Step 3 – Advertising Insights

Start observing key activities such as the impact of the time of day, the day of week, placements and performance of URL/sites as they play an important role.

You should also be tracking consumer reaction towards each component of the advertising campaign. For example, if you have five creatives in circulation, instead of bundling the engagement rate and seeing the overall for all five, have them split out so that you can understand which executions get greater levels of engagement. Pause the ones that are less effective and focus spend on the 2-3 which have the greatest success. This will ensure that you get a greater engagement rate overall, plus get insights on the types of creative which your audience responds to.



Once the campaign is up and running analyse it for a period of two weeks before making adjustments. You need to ensure that the optimisations you are making are based on a statistically relevant level of data.

Step 4 – Optimise

After two weeks, optimise the campaign towards the parameters mentioned in Step 3

The process of optimisation can include:

Higher bidding or allocating more budgets towards the URL’s that generate higher engagement (CTR, views, conversions.)

Pausing the under performing line-items.

Bidding higher at the most active hour of the day that is providing maximum engagement.

Increase spends towards the best performing strategies (gender/age/interests)

Optimise spend on a daily basis until the campaign ends.

Step 5 – Analyse

When the campaign has finished, analyse the results and deliver post-campaign insights that will help the clients grow their business with effective decision-making. Useful insights include: Information around the engaged audience in comparison to the targeted audience, information on which creatives performed and why, information on which strategies performed and why. Wherever possible, overlay this with market data.

Instead of patting yourself on the back for a great click through rate or for the number of sales you achieved, start understanding why you got that result, because when you know that, it will be easier for you to replicate the result again and again on an ongoing basis.
From: https://www.sparcmedia.com/blog-5-steps-on-how-to-optimise-your-digital-advertising-campaigns/