One week removed from showing out pretty darn well
against Alabama -- all things considered -- Jawon Pass was benched by
Bobby Petrino in the third quarter...
Kentucky entered Saturday's game against Florida
with the nation's worst losing streak against a single team, having lost
to the Gators 31 straight times.
That all changed with...
After being ruled out for Sunday's game against the
Kansas City Chiefs, Los Angeles Chargers defensive end Joey Bosa is
reportedly scheduled to receive a second opinion...
In marquee matchups, players often have to be ready
to sacrifice everything to come out with the victory. On Saturday
against the Clemson Tigers, Texas A&M receiver...
There's an upset brewing in Gainesville Saturday
night as Kentucky is taking it to Florida, which came into the game
ranked No. 25 in the nation.
Already up...
Kansas City Royals starting pitcher Jorge Lopez was
brilliant on Saturday night against the Minnesota Twins. The 25-year-old
carried a perfect game into the ninth inning, just...
The Arizona Cardinals have locked up star running
back David Johnson for the foreseeable future with a three-year, $39
million contract extension, per ESPN's Adam Schefter.
Schefter reports...
True freshman quarterback JT Daniels exited Saturday
night's game against Stanford after taking a hit to his upper body.
He went into the medical tent after walking off...
NewsFeed Sources: [Live Streaming Video-Multiple] and Sportsnaut.com
With numerous high profile events on the way over the next year, new data reveals a tangible – and gender balanced – interest in women’s sport across the UK (and the World). So why are brands still hesitating to get involved?
The England Women’s Hockey team on the field at the Women’s Hockey World Cup 2018.
2018 has been an exciting year for women’s sport. The SSE Women’s FA Cup Final in May between London rivals Chelsea and Arsenal attracted a record crowd of 45,423 to Wembley Stadium, 10,000 more fans than attended the final in 2017.
The Women's National Football Conference Kicks Off 2019! Get On Board Today!
With the Women’s Football World Cup in France on the horizon in June 2019, the allocation of 5,000 tickets for the qualification game between Wales and England on 31 August sold out in 24 hours. The Football Association says it is now on course to double the number of players and fans in the women’s game by 2020.
Furthermore, the RFU hopes to make English women’s rugby professional this season for both the 15-a-side squad and sevens, while in July Scottish Rugby more than doubled its number of contracted female players to eight.
With the Women’s Hockey World Cup (21 July- 5 August) currently taking place in London, the Netball World Cup coming to Liverpool in July 2019 and the Women’s Football World Cup next year, there are many opportunities on the horizon for brands to get involved with women’s sport, yet hesitation remains on the part of CMOs.
“There’s still a perception that the market’s relatively immature or it’s one that they don’t know terribly well so the sense of risk seems a little high,” explains Jo Bostock, co-founder and joint CEO of the Women’s Sport Trust (WST).
“The big thing we picked up on when we were sounding out CMOs is that there isn’t enough data to support the claims that women’s sport is making about itself.”
To help build the business case, the WST has partnered with Nielsen Sports and England Hockey to highlight the value of women’s sport based on data.
According to the analysis, 59% of the UK population are interested in at least one women’s sport. This breaks down to 87% interested in both men’s and women’s athletics, tennis (83%), cycling (72%), hockey (71%), golf (57%), football (38%) and rugby union (36%).
Looking at women’s sport alone, 21% of the UK are interested in women’s football, 16% in women’s rugby and 16% in women’s cricket. Awareness is also building, as 64% of the UK reported knowing about the Women’s Football World Cup, while 42% were aware of the Women’s Rugby World Cup.
Lynsey Douglas, global leader for women’s sport at Nielsen Sport, sees real commercial opportunities for the whole industry, from rights holders to brands to broadcasters. In ROI terms, she argues that now is a good time for brands to get involved with women’s sport, as the costs are likely to rise.
The opportunities in sponsoring less mainstream sports
The Nielsen data shows that around 10% of the UK population follow women’s hockey. Jonathan Cockcroft, commercial director of England Hockey, reports that interest – both from brands and supporters – has surged since the team’s gold at the Rio Olympics in 2016.
Ticket sales for the Women’s Hockey World Cup have exceeded expectations, with England Hockey receiving 120,000 applications for tickets and England matches oversubscribed by 40,000.
The likes of Vitality, Merchant Gourmet, Jaffa oranges and Toshiba have all become sponsors alongside long-term partner Investec. However, Cockcroft believes brands in general are still cautious about partnering with women’s sport.
“There aren’t enough marketing directors and CMOs out there that have the imagination, the bravery and the gut instincts to go for something that’s slightly less mainstream,” he states.
“Also there are not enough agencies that are prepared to put some of the more non-mainstream properties in front of the big brands.”
Attitudes over the viewership of women’s sport could be affecting the way brands approach potential sponsorship opportunities, with the misconception being that only women or girls take an interest.
The Nielsen statistics show that of the 59% who are interested in at least one women’s sport, 51% are female and 49% male. This is compared to the overall sports fan, which skews as 65% male versus 35% female. According to the data, people aged 16-24 are most likely to like women’s sports.
There aren’t enough marketing directors and CMOs out there that have the imagination, the bravery and the gut instincts to go for something that’s slightly less mainstream.
Jonathan Cockcroft, England Hockey
“It’s very gender balanced and it’s absolutely not just women and girls who are interested in women’s sport,” Douglas explains. “What comes through a lot in the data is that sport is sport and fans will consume it, it doesn’t matter necessarily who is playing.”
The research also shows that consumers see women’s sport as competitive (48%), skilled (41%), inspiring (36%), successful (33%), progressive (30%) and clean (21%), while only 8% would describe sportswomen as money driven compared to 39% for sportsmen.
Brands blazing a trail
The number of women’s sport sponsorship deals increased by 47% between 2013 and 2017, with the average deal size rising by 38% during this period, according to Nielsen.
Brands like SSE with the Women’s FA Cup, O2 through its sponsorship of England Rugby’s Red Roses and Tyrells with is support of the Premier 15s women’s rugby premiership, have all blazed a trail in women’s sport.
O2 blazed a trail with its gender balanced #WearTheRose campaign.
Another brand is financial services company Investec, which signed on as the sponsor of women’s hockey in 2011. Cockcroft explains that at the time England Hockey was relatively commercially immature and the partnership required a big leap of faith, although as hockey is a “challenger brand” it could be more open to innovative thinking than an established sport.
The Investec partnership had a “transformational” effect on women’s hockey, says Cockcroft, who credits the brand with having made the sport look “commercially serious.”
“Off the back of the work we’ve done with them I’ve no doubt it’s made us it easier for us to build our sponsorship programme with other brands,” he adds.
One such brand is Vitality, which came on board at the end of last year as headline sponsor of the Women’s Hockey World Cup, the official wellness partner of England Hockey and sponsor of the grassroots Back to Hockey programme.
Nick Read, Vitality commercial director, believes brands should be braver and bolder, and think about how they are going to make a difference with their investment in sport. He also recognises that the nature of sponsorship has changed and is no longer about “slapping a logo” on a sport and hoping for the best.
Vitality was interested in a long-term partnership that was synonymous with its brand purpose to make its members healthier. That means as well as driving brand awareness, the sponsorship aims to engage members grassroots initiatives like Back to Hockey.
Vitality sees the clear synergies between it’s brand and England Hockey.
With sports that traditionally lack investment, it is important for brands to work with the governing bodies to experiment with new formats and look at ROI in a completely different way, says Read.
“We don’t get into these partnerships lightly. There’s a lot of deliberation, but we want to make a difference over a longitudinal period of time,” he states.
“It’s not just about doing a one-year deal and then pulling out, it’s about making a difference and measuring the impact that our pound is having at a community and social level. We want to be seeing that we are truly making a difference.”
Broadcasters get behind women’s sport
The Nielsen data shows that 40% of the UK population would consider watching a women’s sport live, while 42% would watch more if it was accessible on free TV and 37% would watch if it were free online.
The broadcasters are starting to realise the opportunity. In November last year, the BBC committed to streaming 1,000 extra hours of live sport online every year, including live Women’s Super League (WSL) football for the first time.
Women’s sport is also gaining more prominence in broadcasters’ advertising. On 31 July, BT Sport released its #TakeThemAllOn advert featuring avid football fan Charlotte who, on her way to school, nutmegs Tottenham Hotspur’s Dele Alli and brings down Welsh rugby star Sam Warburton.
BT Sport has also signed a four-year deal with the International Hockey Federation (FIH) to broadcast all major World Cup and Pro League matches. Cockcroft describes BT Sport’s coverage of the current Women’s Hockey World Cup as “absolutely critical” in raising the profile of the sport.
“The reality is that terrestrial TV companies aren’t queuing up to spend the sorts of money that BT have done on the production,” he explains.
Meanwhile, Sky Sports has gone all in with its coverage of women’s netball, building the audience rather than waiting for one to emerge. In May, the broadcaster also teamed up with the WST on #ShowUp, a campaign encouraging Britain to support women’s sport by watching, attending or playing. The hashtag generated 92 million impressions across social in the first week alone.
However, it is important to find consistency between showpiece events, as the revved-up audience appetites tend to die away once the tournament ends.
This could mean exploring new formats. Next year England Hockey will be involved in the launch of a new season long hockey competition, known as the Pro League. Nine international men’s teams and nine women’s teams will play in two global leagues between January and June ending in a grand final.
This is equivalent to more than 150 international hockey matches being played around the world in a six-month window, offering brands a greater opportunity to engage with the sport.
Taking action
When approaching women’s sport brands need to think longer term and decide which sport is the best fit for them not just in year one, but years three to five, says Nielsen’s Lynsey Douglas. It is from this point that they should then define which metrics matter.
“Potentially brands could get into women’s sport for quite a low rights fee, but it’s all about how they activate it and use it within their own marketing,” says Douglas.
Bostock advises brands to define how they want to be perceived before engaging with women’s sport. She suggests that some brands might see the opportunity to incubate a smaller sport like short track speed skating and be the ones to get the next Elise Christie across the line.
The long-term view is important. Cockcroft argues that if a brand was launching a new product they would think about how the upfront investment would deliver over a longer period, which is the mentality they need to apply to women’s sport.
However, one of the biggest challenges is that agencies do not facilitate face-to-face discussions between brands and governing bodies or rights holders quickly enough and therefore a lot can get lost in translation, he adds.
“We can create things that really do deliver against a brand’s needs, we just need to have that clear brief and then have a really imaginative conversation about what we can do differently to bring that to life.”
The stack defense is one of the most frustrating schemes to deal with, especially if you don't see it very often.
The defense can give you what seems like a different look on each play, leaving your offensive line waiting and reacting instead of firing off the ball.
Every defense has weak spots. This course will teach you how to find them.
Luther College Offensive Coordinator Payton Haynes uses game footage and diagrams to walk you through the four concepts he relies on to defeat the stack defense.
In this course, you'll learn how to...
- Outnumber the defense
Employ unbalanced formations to create extra space for your playmakers
- Punish aggressive defenders
Use motion and misdirection to use the defense's speed against them
- Beat good players with better adjustments
If you don't have a plan B, you don't have an offense. Good players will figure you out, so you'd better have adjustments ready.
- BONUS: Downloadable PDF playbook is included with all concepts drawn up.
Creatine is one of the most heavily-researched supplements out there, and despite misconceptions, it is not a steroid. Creatine is produced naturally in your body and can be found in red meat and fish. The World Anti-Doping Authority does not consider creatine a performance-enhancing drug and it is allowed by the International Olympic Committee and professional sports leagues. The only exception is the NCAA, which allows creatine, but does not permit colleges to actually give it to their athletes.
So why does creatine get a bad rap in the football community? Recently, BPI Sports partnered with Independence Community College, the school featured on the Netflix series, Last Chance U. James Grage went out to visit the football players and we sent them supplements to help them get in shape for the upcoming season. One of the products we included was Best Creatine™.
Soon after the shipment arrived, one of the coaches called us asking for advice. The football players were wary of taking creatine, concerned that it would get them in trouble with the league. This article is essentially a copy of what we told them – football players should definitely be taking creatine!
Creatine is beneficial for training on and off the field. It reduces fatigue by shuttling nutrients into your muscle cells where they’re used for energy. The more creatine you have stored in your body, the longer you can work out. Over an extended period of time, say, a football season, this results in more lean muscle mass and more strength.
Scientists first linked creatine to performance in the 70s. Since then, “its safety and effectiveness has been supported in numerous peer-reviewed studies and many experts in the field of sports nutrition,” says Carly Tierney, a personal trainer.
How do you get the best results? Since creatine transports nutrients, it works best when you take it with food, particularly carbohydrates. Take 1 scoop with your pre-workout meal (about an hour before your work out) and 1 scoop with your post-workout meal. We recommend 5g per day, but each person is different, so find the dose that’s best for you. Do not exceed 20g per day and consult your doctor if you have high blood pressure, diabetes, if you regularly take prescription meds or anti-inflammatory drugs like ibuprofen, if you’re over 40 or if you have a history of kidney or liver disease.
All readers are advised to consult their physician before beginning any exercise and nutrition program. BPI Sports and the contributors do not accept any responsibility for injury sustained as a result of following the advice or suggestions contained within the content.
Paul and Barbara share some amazing advice on what they did to heal Paul from colon cancer.
Life after cancer for Paul included:
- Eating cruciferous vegetables
- Green smoothies
- Rebounding
- Consuming a plant-based diet
Find out how they attacked the cancer from both ends... including how many servings of fruits and vegetables they ate per day.
They'll also share a number of herbs and nutrients they used including turmeric, black seed oil, and more. Barbara recommends a specific type of vitamin C known to protect from free radicals.
If you like this video, please give it a thumbs up and share it with others you love and care about.
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Have you survived a cancer diagnosis and lived to tell about it?
We hear so many amazing stories from our readers about how they beat cancer using the very techniques they’ve learned from The Truth About Cancer… and we’d love to hear YOUR story!
Sharing these stories brings hope to those who have been diagnosed with or are currently dealing with cancer.
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Support our mission by commenting and sharing with your friends and family below.
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About The Truth About Cancer
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The Truth About Cancer’s mission is to inform, educate, and eradicate the pandemic of cancer in our modern world. Every single day, tens of thousands of people just like you are curing cancer (and/or preventing it) from destroying their bodies.
It’s time to take matters into your own hands and educate yourself on real cancer prevention and treatments. It could save your life or the life of someone you love.
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About Ty Bollinger
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Ty Bollinger is a devoted husband, father, a best-selling author, and a Christian. He is also a licensed CPA, health freedom advocate, cancer researcher, former competitive bodybuilder, and author of the best-selling book Cancer - Step Outside the Box, which has sold over 100,000 copies worldwide.
After losing his mother and father and several family members to cancer, Ty’s heartbreak and grief coupled with his firm belief that chemotherapy, radiation, and surgery were the NOT the most effective treatments available for cancer patients led him on a path of discovery.
He began a quest to learn everything he possibly could about alternative cancer treatments and the medical industry. What he uncovered was shocking. On his journey, he’s interviewed cutting-edge scientists, leading alternative doctors, and groundbreaking researchers to learn about hidden alternative cancer treatments. What he uncovered help to create The Truth About Cancer and its 3 awe-inspiring docu-series: The Quest for The Cures, The Quest For The Cures Continues, and The Truth About Cancer: A Global Quest.
Ty has touched the hearts and changed the lives of thousands of people around the world. Ty speaks frequently at conferences, local health group meetings, churches, and guest stars on multiple radio and TV shows and writes for numerous magazines and websites.
** (Disclaimer: This video [Below] content is intended for educational and informational purposes only) **
Cody Davis is guilty as charged of six crimes connected to the high-speed chase on Ryan street April 10th. Police video of the high speed chase was critical evidence in the trial of Cody Davis. The video shows him ramming other vehicles out of the way, driving on the wrong side of the road and, prosecutors say, ditching a stolen gun they say can be seen bouncing on the pavement. Calcasieu Assistant D.A. Charles Robinson says the video and audio recordings were key. “I think the dash camera speaks for itself. I don’t think there’s a person who could put eyes on this dash camera and not be absolutely appalled that this happened and thrilled that he’s found guilty,” said Robinson. The pursuit of the convicted felon driving a stolen truck ended in a dramatic crash, all on video. Remarkably no one was killed. Davis took the stand in his own defense saying he kept going because his brakes weren't working. Robinson called it the most ridiculous story anyone ever told on the witness stand. “Davis’s testimony was a pathetic joke. It’s a shame that he was even able to do that.
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He committed perjury in front of that jury. I could not count the amount of lies that this man came up with,” said Robinson. ”And to come in there and testify after we have recorded jail phone calls of him saying I led officers on a high-speed chase, that are in direct contradiction to what he’s saying to the jury. It’s ridiculous." Davis was found guilty of possession of a weapon by a convicted felon, illegal possession of a stolen firearm, aggravated flight from an officer, unauthorized use of a motor vehicle, obstruction of justice by tampering with evidence and aggravated criminal damage to property. The jury vote was unanimous on five of the charges but 11-1 on obstruction of justice. Davis will be sentenced at 9 a.m. Nov. 2 and will later be subject to enhanced penalties as a habitual offender. Defense attorneys declined to appear on camera.
Showing up to work drunk and think nobody else knows?
By: Janet Wilkerson
It’s Saturday night and you already are dreading the week ahead. You take and pour glass after glass until you wake up Sunday morning, knowing that the next day begins the work week. You fill your day with meaningless tasks and slip in a drink here and there throughout the day and well into the night. Then Monday morning comes and you find yourself feeling much like the last moments you recall from the previous night. You go through your morning routine and finally stroll into work. Yes, your shirt and pants should have been ironed. Yes, you are running 15 minutes late. And yes, you probably have had more than one talk with your supervisor about your recent behavior. You still think though that no one notices how you truly feel and the state your mind is in. Does this describe you? If so, it’s time you looked into seeking treatment for your addiction, as it could very quickly become the end of your job and then reach further into other facets of your life. There are many alcohol treatment centers in California available to help you get through this rough time in your life, but choosing the right California alcohol treatment facility isn’t as easy as opening up the local phone book and calling around. There are several different aspects you need to consider. Ultimately you want to get back to your normal life, but that is easier said than done and with going through all of the California alcohol rehab centers you must take several different things into consideration. When you look at success rates of the centers, always look beyond just what the number the center is posting and ask to speak with past patients or graduates to get the true opinions of those who have already gone through what you are about to embark on; and get their thoughts first hand. You will also want to check into their methods to make sure that they are going beyond just any physical addition you may have and more into the emotional and psychological background of the problem. While price will undoubtedly drive many decisions, you have to ask yourself other questions before eliminating one facility. How long will their services run? How far with they go to help you beat your addiction? What kind of follow-up program do they employ to make sure you continue a sober lifestyle? How qualified are all staff members to help you in your time of need? Each one of these questions is very important if you are going to be dedicating your time, energy and resources to resuming a better way of life. No longer do you need to find solace in the bottom of a bottle or think that one more drink before you leave for work is going to take the edge off enough to get you through the day. This problem is not just in your head and it’s not something that only you can see. It will affect everything you do and everyone you interact with. Isn’t it time you said "STOP"? You won’t be facing this problem alone, and the right treatment center will do everything they can to make sure you won’t have to face it again. It takes you making the decision to break the trend first, which can often be the hardest step. Deep down you know it is time though for you to return to a sober life, and an alcohol rehab center is ready to help.
My name is Janet Wilkerson; I want the world to know that there is help out there. alcohol treatment centers in California are available for the addicted person and for the person living with an addict. It is my goal to inform as many people as I can, that addiction is treatable, and with the right programs found through a California alcohol treatment facility.
"That Fateful Call" on Your World with Creflo [This Video and More Below]
LOVING YOURSELF THE WAY GOD LOVES YOU
by Taffi Dollar |
The word “love” may be one of the most misunderstood words in the English language. We can say we love our favorite foods, our old, broken-in jeans, or our family and friends, but the meaning the world assigns to it can be subjective. It’s defined as a feeling of deep affection or a great interest in something, but this only partially captures the definition. We begin to clearly understand love only when we study its biblical definition and application.
We can’t truly love others until we love ourselves first. It’s impossible to share something we don’t have. The world is full of empty people who never learned how to love, who are operating unaware that they have a vacuum in their hearts only God can fill. His kind of love goes far deeper than feelings or emotions and remains consistent no matter what. “Love is patient and kind. Love is not jealous or boastful or proud or rude. It does not demand its own way. It is not irritable, and it keeps no record of being wronged. It does not rejoice about injustice but rejoices whenever the truth wins out. Love never gives up, never loses faith, is always hopeful, and endures through every circumstance” (1 Corinthians 13:4-7, NLT).
We don’t learn love from television shows, movies, or popular culture, but from hearing it straight from God. He’s the essence of love itself, and a relationship with Him empowers us to do what we can’t do without Him. “We love each other because he loved us first” (1 John 4:19, NLT). Regardless of our marital status, we can truly show love for others when we let God teach us how.
When we believe that God is love and that He earnestly wants to be part of our lives, we will see everything from a whole new perspective. A change in thinking leads to a change in behavior. This new perspective eventually leads to more positive relationships. “And we have known and believed the love that God hath to us. God is love; and he that dwelleth in love dwelleth in God, and God in him” (1 John 4:16).
Sometimes it’s hard to love ourselves when we listen too much to the world’s messages. We don’t need to internalize any negativity we hear because it comes from people who don’t know God’s nature. He made each and every one of us, and He doesn’t make any junk. “I will praise You, for I am fearfully and wonderfully made; Marvelous are Your works, And that my soul knows very well” (Psalm 139:14, NKJV). God created us deliberately and out of love for us.
Friendships based in fear or selfishness never seem to work out happily; they result in disappointment and emotional pain for all involved. But when we know that God loves us, the proper motives will be behind every relationship we cultivate. Letting His love guide us in everything we say and do brings success. “Let all that you do be done with love” (1 Corinthians 16:14, NKJV).
Loving and respecting ourselves allows us to interact with others the way Christ tells us to (Matthew 22:39; Mark 12:31). Because God loves and values us, we can love and value ourselves as human beings made in His image. A positive self-image and a strong sense of self-respect enable us to love and accept others, despite their flaws and shortcomings. This is love in its purest form.
US Sports Network News! Having fun and helping the peeps'. Using Sports as a platform to Inform, Educate, Inspire, While Entertaining you with the best of sports, talk, music, and fun. Be on the lookout for our frequent 'Teachable Moments' This will be a sports and media experience like you never expected. We always welcome your feedback. If you like us or even if you don't, we are always going to love you! Thanks for stopping by!
