Yahoo Small Business Presents: Automatic Ebook Writing Software Released on US Sports Net!

Automatic Ebook Writing Software Released

By: Curt Dalton

SANE-GEN (Automated Niche eBook Generator) Get accurate business listings across top directories with Localworks from Yahoo  SANE-GEN, an Automated eBook and Report Generation Tool capable of retrieving the latest, most talked-about information pertaining to any chosen niche market, and then professionally crafting "Free Reports", eBooks and customized Opt-in Pages (or "Squeeze Pages") for the said niche market, at the very click of a button, is the latest robust addition to the already powerful arsenal of Internet Marketing tools that The Internet Time Machine has boasted of since early 2010. Internet Marketers all over the world are always looking to deploy products in existing or new and trending niche markets. The task of deploying a new product or building a subscriber base for a new or existing niche market consists of the following basic steps on the part of the Internet Marketer conducting the project: 1.Finding the Niche Market itself, a task that requires weeks, months and possibly years of market investigation.2.Researching the Niche Market to establish Consumer Demand and Product Supply, levels of product saturation (are there already some or more than just some products out there catering to this niche market), Advertiser Competition, Search Volume (are people looking for the product on search engines) and MOST IMPORTANTLY, "Mentions Volume", i.e. Are people actually talking about the niche market, and as a result, indirectly forming social groups of consumers who are going to need products in this niche market.3.Keyword Research for the niche market decided upon, and the development of products to suit niche consumer demand.4.And finally, development of promotional materials such as Introductory Reports and subscriber opt-in pages attempting to convince niche consumers of how they can benefit from the products developed in Step (3), providing these Introductory Reports, more popularly known as "Free Reports" in the Internet Marketing world, as proof of concept as well as a statement of benefits to the consumer as a result of subscribing to the program. The Internet Time Machine has set itself a place in Internet Marketing history by not only providing its members with access to a complex Text Analytics & Market Classification Platform in the form of The Internet Time Machine Platinum User Interface, that studies over 60,000,000 sources of consumer data online (e.g. Blogs, Forums, News portals, Public Mailing Lists, IRC Channels, Polls, etc.) and discovers new trending niche markets based on what people are talking about and the inherent "sentiment" of all consumer conversations that are discovered by the ITM every day, and provides carefully analysed "Niche Keywords" as a result. This allows Step (1) above to be executed by Internet Marketers in record time. The ITM brings information pertaining to new niche markets TO its users, allowing them to immediately dive into Steps (2) and (3) using those niche keywords, and develop products for the trending market in question. A procedure that previously took, on average, many months to achieve, was reduced in January 2010 to simply logging into the ITM and selecting Niche Markets of one's choice, when The Internet Time Machine was officially launched and made available to the public. Step (4) however, is what requires a lot pain-staking effort on the part of Internet Marketers and Copy-Writers. Reports need to be written on most occasions to allow niche consumers to see the benefits of the new products that have been developed. This means that a lot of content needs to go into these reports that has nothing to do with the product features, but discusses the actual need for a product in the niche market itself. Well-written, subject-driven, precise content in a Free Report is ABSOLUTELY CRUCIAL. It's what makes or breaks the path of a prospect to the product Sales Funnel. The content in a report speaks on the subject, brings various different points of view, problems, case studies and proposed solutions to the reader, and it is only when this task has been achieved, can niche consumers be convinced of how the product(s) developed by the Internet Marketer could benefit them, how much it costs to acquire them, etc. THIS is where SANE-GEN comes into the picture. SANE-GEN accomplishes (7) by taking the most relevant titles and sentences from the selected content pieces, something Internet Marketers would otherwise do manually and spend days completing the report. Though the focus of this narrative has been on the creation of "Free Reports", SANE-GEN can also be used for the purposes of quickly creating eBooks for any chosen niche market. -- SANE-GEN is undoubtedly the most powerful asset in any Internet Marketer's arsenal of tools, and allows anyone to set the tone for a product launch, by making it extremely fast to produce the PRE-LAUNCH promotional materials. As of July, 2010, all Internet Time Machine Platinum and Gold Members will have Free Access to SANE-GEN, which is also going up for sale to the public at $499.99 USD per download in the 4th Week of the month. Your Gold and Platinum membership to The Internet Time Machine also include SANE-GEN software use as well as our in-house email list builder SECPON.

Curt Dalton Founder http://www.theinternettimemachine.com/beta/site/index.php

Yahoo Small Business Presents: Extreme Stunt Shows and Corporate Marketing and Corporate Branding

By: Andrew Gauvreau

As corporations and huge companies spend money on high cost advertising at professional sports events and games, racing events, and concerts- the world of BMX stunt shows, skateboard stunt shows , inline stunt shows, X Games, Gravity Games, and many other extreme sports competitions have just recently started to enjoy the many high paying benefits of the corporate advertising and marketing world. Extreme Stunt Shows and Corporate Advertising Corporate advertising and corporate marketing at big extreme entertainment venues is huge business. More and more companies are using extreme stunt shows to further build their companies brand and to help make a long lasting impression on probable business investors, sponsors, partners, and perspective customers . BMX stunt shows provide corporations a new marketing and advertising channel to leverage and use in the ever growing , diversified marketing and advertising budgets.   Corporate Marketing and Branding at Extreme Stunt Shows A corporate advertiser or corporate sponsor needs to realize the following about extreme stunt shows; whether the extreme stunt show is a BMX bike stunt show, a skateboard stunt show, or an inline stunt show- They all attract attention, period. Extreme stunt shows typically have the most impact for corporate advertisers or corporate sponsors at bigger venues, events, and fairs; in retrospect, a lot of bike stunt shows, skateboard stunt shows, and inline stunt shows are performed at schools and related events. These two concepts could fit accordingly with a number of big corporations branding, image, marketing , and advertising campaigns and budgets. Corporate Marketing and Corporate Advertising Taking into consideration the many opportunities for integration of corporate marketing, advertising, and brand management at any extreme stunt show, one may start to wonder why more corporations and small businesses alike are not diversifying their marketing, advertising, and corporate image campaigns and strategies. Banners, stickers, t-shirts, hats, raffles, samples, giveaways, shout outs, internet exposure, radio exposure, TV exposure, mobile exposure- all stemming from a high impact and very unforgettable extreme stunt show- talk about brand exposure.... The concept of corporate entertainment is fairly simple, to leave an everlasting impression on the spectators (AKA - potential customers) while leveraging the many creative marketing and advertising channels available only through extreme stunt shows. BMX Stunt Teams – Skateboard Stunt Team – Inline Rollerblade Stunt Team In essence, hiring a BMX stunt team , skateboard stunt team, or inline stunt team could prove to be a very profitable short term and long term investment for your business and for years to come.

Yahoo Small Business Presents: Business Blogging Tips: Top 10 Topics to Blog About on US Sports Net!

Business Blogging Tips: Top 10 Topics to Blog About
By: Sarah Carter

	Business blogging has many advantages. Blogging gives your company a chance to engage with your customers in a less formal setting than on your company website. A blog serves as an online platform for you to let your customers and potential customers in on some behind-the-scenes details about your company, highlight new products, announce special promotions and more. It can also be great for your SEO efforts. However, just creating a blog won't do anything; you need to actually write in it, a lot. Many companies blog weekly or even daily, which means you need some great content to keep your readers interested. Are you dealing with writer's block every time you sit down to compose a blog? Here are 10 great topics to help you get started. Get accurate business listings across top directories with Localworks from Yahoo  • Summarize an industry-related news story. At the end of your post, link to the original news story and say something like "read the full article here." If you do this often, people will start to think of you as a resource for the latest updates in the industry, which means they'll check back often to stay in-the-know. • Put the spotlight on an employee or current customer. This allows others to get to know people who use your product or service as well as your employees. It humanizes the company which makes it easier for people to trust and relate to you. • Share details about a recent company event. Whether you want to make an announcement about when, where and why the event is happening or share photos and details about how the event went, your business blog is a great platform to do so. • Post a video. Create an entertaining video that pertains to your company or industry and post it on your blog with a short summary paragraph. If you can, make it funny, people are more likely to share a funny video with friends. Funny and entertaining videos will also help keep your brand in people's minds. • Write a how-to post. How-to's are one of the most popular blog entries. Did you know that 80% of people who visit a blog are visiting it for the first time? This is because they were searching for information (such as how to do something) that they found on the blog. Once they're reading on your blog, they're more likely to search through your other entries, then hopefully your website. • Describe little known 3rd party products that work well with your product. This is useful information that your target audience (customers or potential customers) would be interested to know. • Answer a common customer support question. This will not only help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more trust in your business. • Highlight a product or service. If there's a particular product or service you are promoting this month, feature it on your blog. Include a photo and let your readers know how this product or service makes their life easier, healthier, happier, more successful, etc. Local SEO service provider, Local Splash, is headquartered in Santa Ana, California. Its proprietary technology and process secure high local search engine placement for single-location businesses and national chains with a local presence. To learn more about Local Splash and its local Internet marketing services, visit www.localsplash.com.

Yahoo Small Business Presents: Youtube Partners, Accidental Entrepreneurs

Go Viral and Make a Living What do shopping haulers, Nigahiga, and the Khan Academy, have in common?  They are all accidental YouTube entrepreneurs. They started out as individuals sharing videos on YouTube just for fun or for a small group of friends and family.  As their videos gained viewers, followers and fans, YouTube made them part of the YouTube Partners program.  The popular video bloggers, or vloggers, turned their past-time into a money making venture. Shopping Haulers Shopping haulers are one of the fastest growing trends on YouTube.  Teenage girls and young women show off their purchases to the whole world on sites like YouTube, giving vicarious thrills to millions of fans.  While some Shopping Haulers are addicted to spending the allowance on designer goods, others are savvy shoppers who share their methods of hunting good bargains and reviewing the quality of consumer goods. According to consumer psychologist Kit Yarrow, "Haul videos are the perfect marriage of two of Generation Y's favorite things: technology and shopping."  Many Shopping Haulers have become young tycoons. Blair Fowler, a teenager from Tennessee, who, along with her older sister Elle, is an icon of fashion hauling. In one video, she sits in on bed framed in medium close-up and shows off a new dress.  Believe it or not, the video has gotten nearly a million views in just a few months on YouTube. Not only do the more popular Haulers share the ad revenue that YouTube makes, they are also getting sponsors from big retailers, like Tide, Forever 21 and TJ Maxx that see an opportunity to market to the vloggers' followers and friends. Ryan Higa, a.k.a. "Nigahiga" In January 2011 at age twenty-one, Ryan Higa became the most subscribed to person on You Tube and held that distinction until June of the same year.  Ryan started experimenting with his family's camcorder when he was 14 years old.  He quickly realized that he had a knack for making people laugh. Higa started putting short videos on YouTube just so he could share them with his friend in Hilo, Hawaii.  Higa does comedy sketches with his friends, lip synching to pop songs, movie parodies, sometimes he will just talk to the camera about various subjects?feminism, awkward moments.  Characteristic of the top YouTube stars, Higa reads the comments his viewers leave and tries to cater to their opinions when choosing subject matter. His channel name, Nigahiga, is a combination of "Niga", which means "rant" in Japanese, and his last name, "Higa". After becoming a YouTube partner, Higa used his income to study filmmaking at UNLV. Khan Academy Salman Khan, a former hedge fund analyst turned online tutor, his Khan Academy Channel started when he began tutoring his cousin in New Orleans.  The evolution to online videos came, Khan says, when it became difficult logistically to manage his work and the kids' soccer practice.  Soon, his videos had gained a huge following. By the end of 2009, the Khan Academy Channel was making about $3,000 a month, mainly through advertising.  Khan was also getting about $1,500 a month through donations.  The money went to Khan Academy Inc., a not-for-profit organization. Covering a wide variety of academic subjects, Khan Academy is being integrated into a few public schools' curricula.  In 2010 Khan Academy ceased to accept advertising. Also in 2010, Google announced it would give the Khan Academy $2 million for creating more courses and for translating the core library into the world's most widely spoken languages, as part of their Project 10. Conclusion So, if you can't get a job at the store, open your own store.  Or better yet, open your own YouTube Channel.  To become a YouTube Partner, start with doing something you love to do.  Your passion coupled with good content will add value to your postings and that will attract viewers, followers, and fans. Linda Gordon is a life long aerobics enthusiast and writes about health and fitness. She enjoys collecting workout videos. You can check out her latest finds at fitness DVDs and cardio dance workout trends.

Yahoo Small Business-Get Noticed! 5 Tips for Marketing Your Idea at a Trade Show

One of the best places for small business owners to make connections and market their ideas is a trade show. The right trade show can provide you with an “in” to kick start your business. For business owners with a great invention, it’s hard to beat attendance at a good trade show.

Your trade show attendance isn’t just about making connections, either. It is also a chance for you to attend helpful sessions on a variety of strategies and techniques that, when applied, can boost your business. However, attending a trade show requires planning, since most trade shows  cost money.

Nicole Lininger, the Director of INPEX, the largest trade show for inventors in the United States, believes that it’s important to prepare for any trade show. She also works for InventHelp, the sister company to INPEX, to help small business owners and inventors prepare for trade shows.

“The goal is to connect inventors and entrepreneurs to companies," Lininger says. "If you have an idea, you can market it at a trade show, connecting with decision makers that can potentially help you advance your product.”

If you want to make the most of your next trade show, Lininger offers five tips that any inventor or small business owner can use to make the most of any trade show:

1. Prepare an Elevator Pitch

“You need to be able to talk about yourself in a short, concise manner,” says Lininger. Any business owner needs to be able to describe what he or she does in 45 seconds or less – about the time you have on an elevator ride. Craft a pitch that is straightforward, and clearly describes your business, product, or invention. Do your best to make it attention-grabbing. If you can’t explain what you do quickly and clearly, work on your concept until you can.

2. Bring Someone With You

This is about dividing and conquering. If you are attending a trade show as an exhibitor, this is especially important. “You don’t want to be the only person in your booth,” says Lininger. “If you have to go somewhere, it’s good to have someone else in the booth so that attendees can speak with someone.”

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Whether you need to attend a meeting, or whether there is an informative master class that you wish to learn from, you need to feel comfortable about leaving your booth.

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3. Offer Giveaways

“Giveaways are always good,” says Lininger. “A promotional item with info about you and your company is something that others can take with them, and remember you.” Not only will a giveaway draw more people to your booth if you are an exhibitor, but the item you choose can help you stand out in another’s memory. This works even if you aren’t exhibiting. A giveaway is a perfect way to break the ice, and create an impression in a potential partner’s mind. “If you already have a product sample, that’s the best giveaway,” says Lininger. “You can demonstrate your product, or pass out a few.”

4. Use Business Cards Effectively

Don’t forget that business cards are still a big part of the trade show experience. Lininger says that many small business owners, inventors, and purchasing representatives still pass out business cards at INPEX and other trade shows. It makes sense to run off business cards of your own. When you collect a business card from someone, quickly jot down information on the back. “As you collect business cards, jot down notes on the back,” suggests Lininger. “Make a note of the people you need to follow up with, or who you promised a sample to. You want to be able to follow up quickly, and keep your promises.” This also works on an electronic level. You can use apps like Evernote to snap images of business cards and people, and then attach notes so that you remember your connections, and so that you can form better partnership with them later.

5. Attend Informative Classes and Sessions

When it comes to INPEX, Lininger says that there is the possibility to buy a pass to educational sessions. “You can get a pass to seminars and presentations before the floor opens,” she says. Many other trade shows and conferences offer this option as well.

If you are an inventor or small business owner who isn’t quite ready to exhibit, this can be a good way to learn, as well as to network. For those who are wary of paying to attend a show right now, check to see if there is a public access option. INPEX opens its doors to the general public on the final day, and this can be just the right opportunity to walk the floor and get a feel for the show. Lininger also suggests that you can get more tips by following trade shows like INPEX on Twitter. (INPEX is @Invention_Show.) There are numerous online resources that can help you get ready for any trade show.

Plan ahead, and your trade show experience can be the perfect place to market your idea to potential partners and buyers.

About Miranda Marquit

Miranda is a financial journalist. Her work has appeared in a number of publications, online and off, and been mentioned by the Wall Street Journal, USA Today, NPR, and Consumerist. Miranda is a contributor to U.S. News & World Report, and writes at the blog Planting Money Seeds. She is also a panelist for the Money Mastermind Show, a LIVE web show that airs every Wednesday at 10 p.m. Eastern.

Yahoo Small Business Presents: Business Networking 101 on US Sports Net!

Business Networking 101

By: Vanessa Fardi

We have seen the word a million times in articles, magazines, blogs, even Facebook, but it is very likely we do not have the slightest idea of what "Networking" actually means. We might relate it directly to Facebook and we definitely know it is an important tool when it comes to doing business. But, do we know its actual objective? Networking can be defined as the exchange of information or services among individuals, groups, or institutions, and it specifically refers to the cultivation of productive relationships for employment or business. Now that we finally know what it means, how do we get it done? Should we just go to parties, meetings, benefits and events, talk to people about our company or business, exchange business cards and be sociable? Yes, that is exactly what a networker does. The main idea is to make new contacts with the objective of forming mutually beneficial business relationships. That is it! Now you are an expert on the subject.

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There is another aspect we have to consider, why go ahead and do business networking? Some entrepreneurs and business owners actually think business networking is a more cost-effective method of getting new clients than advertising or public relations. Business networking can be conducted in a local business community, or on a larger scale on the Internet. Social networks play a very important role for companies nowadays. Even law firms and oil companies have Facebook and Twitter in order to attract more clients and be able to get the word out there about what they do. Social networks make companies more approachable to the general public and potential future clients. That is the reason why the position of Community Manager has boomed over the last five years. If it is not on Facebook, Twitter, Instagram or LinkedIn, your company literally does not exist.

To be the greatest networker known to man, just follow these simple, yet life changing, tips:

-Always be honest. No one likes a liar.

-Carry your business cards with you at all times.

-Try to meet at least five or more new people at an event.

-Be friendly.

-You will need to give to be able to receive. The business relationship works both ways.

-Go get them!

Vanessa Fardi / NEUVOO
Email: vanessa@neuvoo.com

Yahoo Small Business-A Safe Workplace: Keeping Your Business Secure

By Laura Sherman | Small Business

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Presented by ADT
Securing your office spaceAs the owner of your business you probably also wear the hat of chief security officer. As such, it’s important to keep the Boy Scout motto in mind and always “Be Prepared!” If you use common sense and a little planning, you can keep yourself and your business safe.
One very basic principle for any business is to secure all doors and windows before you leave the building. This may seem like a no-brainer, but employees have been known to forget from time to time. It is also wise to lock yourself inside the building if you or your employees need to work late into the night.
Since criminals tend to case out a building before breaking in, be sure you know everyone who steps foot inside your office. Post a “No Solicitation” sign and enforce it, only allowing people associated with your business to enter.
Having an alarm system is not only a good idea but a good investment. You can purchase a quality alarm system with a motion detector for only a few hundred dollars. Proudly post the signs that come with the system, letting would-be thieves know you are protected. You can monitor the alarm yourself or hire a company to monitor it for you.
Employee access
If your small business has a number of employees, only give trusted, long term employees keys to the building. Consider spending a little more to invest in a lock mechanism where all copies of the keys must be authorized by you and locksmiths won’t make copies without authorization. And if anyone loses a key to your building, spend the money to have the locks rekeyed.
If an employee is terminated, take proper precautions to protect your business. Each employee should have a unique password for the alarm panel and computer access, so you can easily delete their codes when needed. Otherwise, a disgruntled ex-employee could become security risk.

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Safe safety
If you have any confidential client information or valuable assets you must keep in your office, you’ll need a good safe. Keep in mind that if you don’t follow some common sense rules, even a safe can be easily broken into. Here are some basic tips:

• Find a good spot for your safe, keeping it out of sight. Place it so that it isn’t visible from any window or areas accessible to clients.
• Don’t put your safe against a wall shared with another business or the outside. If that wall is smashed, the safe can be pulled out from the other side.
• Use random numbers for the combination, ones that aren’t linked to dates associated with your business or life. And never write the number down. Memorize it.
• Invest in a heavy safe with thick walls. And if possible, bolt it to the floor.
• Limit the number of people who can access your safe to the bare minimum. Ideally, you would be the only one with the combination.

Cyber security
Your computer passwords are the high tech padlock holding off would-be cyber criminals from hacking into your vital accounts and databases.
Lists of the most common passwords are  lists are commonly posted on the internet. “123456” and “password” war back and forth for the top spot. Needless to say, these aren’t good choices. Neither are other popular choices, such as “qwerty,” “baseball,” or “dragon.”
Although the best passwords have no pattern, most people don’t want to memorize a long string of random characters. If you fall into that category, here are a few tricks you can use to create a secure password that isn’t hard to remember.
Consider turning letters into numbers. For instance, the number 1 can be substituted for an “L” or the number 3 can be put in place of an “E.” Zero works for “O” and 5 can take the place of an “S.”
Next, it’s a good plan to insert a few capital letters randomly within the word. And remember, the longer the code the harder it is to crack. Finally, if you add a few random characters to the mix, your password becomes even harder to guess.
For example, say your pet turtles’ names are Samuel and Melody. Following these simple rules, SamuelMelody could become #5aMu31m310Dy&.” That’s a hard password to hack.
Another good technique is what is called a passphrase. Instead of just a word or two, simply pick out a memorable phrase from something you like. A line from a favorite poem or anything else memorable, the more unique the better. Here is a line from a Christina Rossetti poem that would be a good example (except that now I have used it here it isn’t anymore). Don’t forget to run it together. “Theuplandflocksgrewstarvedandthinned.” Why is this good? Because length makes it much harder to crack a password.
Most cyber security expects would advise that you avoid using the same password for different accounts. That way, if someone does hack into your Twitter account, they won’t have access to your bank information and email account as well.
A technique combining everything we have done so far is to take some piece of the site name, like the last five letters of its name and combine them with your usual password in some way. Using the passphrase from above this might be after the first two words. Your password for facebook would then be “Theuplandebookflocksgrewstarvedandthinned” and for Yahoo it would be “Theuplandyahooflocksgrewstarvedandthinned”.
Some sites ask you various security questions to ensure you are really you. If you don’t use real answers for these questions, a hacker will have a tough time impersonating you.
For example, if you’re asked for your mother’s maiden name, select the name of your first pet instead. Keep in mind though, this only works if you keep that name a secret. In other words, don’t chat about Spot on Facebook.
Passwords are important for all your devices, too. If your laptop, phone, or tablet gets stolen, all your contacts and personal information could be easy to access.
Antivirus and Malware protection
In February 2015, The New York Times reported that a band of hackers stole hundreds of millions of dollars from over a hundred banks around the world. How did they manage such a theft? It was through simple malware, opened by unwitting bank employees.
Modern malware can not only record every single keystroke entered on a computer, but they can take screenshots as well. The cyber-bank robbers had the luxury of time, as they sat back and learned the intricate procedures of the banks involved.
On a smaller scale, what could a cybercriminal do with the personal information stored on your computer? Certainly, they could gather all your passwords and transfer money from your bank accounts into theirs. They would also be able to tap into any confidential client information, as well as other sensitive data.
So, how do you handle this threat?
Install anti-malware and anti-virus software on all your computer systems immediately! And be sure to update the software regularly to keep on top of any new advances in malware. Also, don’t open any attachments you receive from an unknown source.
Back up important files and documents
All your important information needs to be backed up. If your computer has a meltdown, or any other emergency occurs, and you don’t have your files backed up, it can be disastrous, particularly for a business.
The most secure method for backing up your files is to use an external drive in addition to a cloud system, so that all bases are covered. It also doesn’t hurt to put important files on a thumb drive or an alternate computer.
Some people purchase a fire-resistant safe for their hard drives, protecting the data from any mishap that might occur.
If your company has a server, you’ll need to take extra precautions to secure that system as well. Keep the door to the server room locked and change the password for the network monthly.
Keeping your building, assets, and computer systems secure doesn’t have to be time consuming or cumbersome. If you follow these few simple suggestions, you will avoid becoming an easy target and will keep your business safe.

Yahoo Small Business Presents: The SEO Honeymoon on US Sports Net!

The SEO Honeymoon

By: Ethan Luke

A trend among many businesses who initiate implementation of an SEO campaign is a period of fast results. This is often called the "SEO Honeymoon", and there are reasons for this. Usually businesses that haven’t SEO’d their site, have a lot of simple changes that are needed from day one that result in great gains in rankings and results. These changes are very straight-forward, but make a huge difference:

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1. Keyword Research and Analysis

Choosing the keywords that are competitive for your business or product category. Implement these keywords throughout the site and its tags.

2. Title Tag Optimization

Keyword optimizing your title tags. This means renaming the tag with your primary keywords.

3. Internal Linking Structures and Anchor Text Optimization

You need a strong, internal linking structure to ensure quality flow and ease of use. Optimize your anchor text with keywords for the best results.

4. Semantically Structuring On-Page Text

This would tell the search engines what is important on your site. It’s much like prioritizing your content so the spiders read the most important information first.

These implementations are relatively simple, but it also depends on what CMS you are using and its versatility. Once you have made your site more accessible and search engine friendly, the landing page has a strong SEO strategy, your keyword research is paying off and you have witnessed that immediate spike in results, you are ready for some real work.

Congratulations, your SEO honeymoon is over. Now the hard part begins, maintaining and building on your initial success. If you don’t have the capital to invest in an SEO firm, then you will want to educate yourself on the next steps. If you do invest in the services of a firm, here is what should help you develop realistic aspirations.

A long-term strategy of SEO, social media, link building and online PR must be developed to work together for a 6, 12, or 24 month period. Manage realistically what your expectations are for profits, conversions, traffic and rankings. It is also very important to involve analytics software and determine exactly what you want to measure and report on every week and month, in order to make the most educated decisions.

It is also important for any client relationship to have transparency. The quick results may foster unrealistic expectations for the campaign. Be honest and present credible and justified results in the planning process. This will help hedge any egos that may want the whole cookie jar.

Web sites that require simple changes can often times experience quick results when they begin their SEO campaign, resulting in a proverbial honeymoon of results. This can foster unrealistic expectations from the client. In these situations it is crucial to be honest and realistic with the client, as well as take the necessary steps to continue their SEO success and momentum throughout the rest of their campaign.

Yahoo Small Business: Helpful Business Email Features To Consider

By | Small Business

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So, you are looking for a business email account. It should be a pretty easy task. After all, email providers are all the same, right? Wrong! Not all business email providers are created equally. So, you’ll have to do your homework to pick the one that best fits your needs.

In truth, a business email is not just a personal email address with clout. It needs to provide entrepreneurs with professional and organizational features to help them streamline communications. Here are some helpful business email features to consider as you’re searching for an email provider.

How to Create a Business Email Account

First things first, you’ll need to know how to create a business email account. This process is painless, thanks to services like Yahoo Small Business. You’ll be provided with an @yourbusiness.com address, as well as a free domain name for your organization.
Still, you should play with your domain name or business email address. For instance, your Ohio-based company may specialize in landscaping. Instead of naming your email address @mylandscapingcompany.com, you could opt for @bestohiolandscaping.com. It’s cute, it’s memorable and it lets people know where you operate. There are dozens of possibilities, so take your time to think it through.
Next, you’ll want to standardize your employees’ email addresses. It might make sense to only use first names, especially if you have a small company. But as your business grows, this could cause problems. Think about it, sean@yourbusiness.com might seem like a good idea, but what happens when you hire another Sean? Having vpcindy@mybiz.com might work for your vice president, but what if she is promoted? Do you really want to change her email and confuse her contacts?
Try sticking to something simple like firstname.lastname@ourbusiness.com. Its brilliance is in its simplicity.

Must-Have Features

Of course, selecting a business email service is about more than just addresses. It’s also about the baked-in features and functionalities.
There are email services out there offering a bunch of unnecessary bells and whistles that needlessly complicated and expensive. Choose a provider offering only those features that are absolutely necessary. These include:

• Comprehensive email management. This allows you to see all of your mailboxes on a single screen, regardless of provider. Even if you have accounts with Yahoo Business, Gmail and Outlook, you’ll be able to peruse both your professional and personal emails in one place.

• Simple mailbox transfer. This frees you from the worries of accommodating staff changes, reassignments and migrations. Simply add a new mailbox and enjoy an easy transfer of data. You should also have the ability to import your contacts from Facebook as well as other email providers.

• Robust security features. Cybersecurity threats are everywhere. Stymie the bad guys with a platform boasting 100-percent encryption by default.

• Extensive free storage space. Nobody likes hidden fees. So choose a platform with plenty of free space.

• Multiple calendars. Manage your meetings and appointments with this essential tool.

Now that you’re aware of these helpful business email features to consider, it’s time to explore your options. Start by visiting Yahoo Small Business. Our services are affordable, functional and eager to please. Try them today!

Yahoo Small Business Presents: Small business solutions: Automate on US Sports Net!

Small business solutions: Automate

By: Edna Kiser

Small businesses are at a disadvantage because they don’t have the resources to do as much as large businesses but are still expected to provide the same amount of service and work. That is why it is important to find as many small business solutions as possible to help create efficiency and organization in the office. Automating things can help in this process. It is worth looking into creating and applying systems in your business to save time and money.

How to automate small business

According to Forbes, it is really important for small businesses to create systems to automate processes that are repetitive and don’t need to be done by a person. We all hate busy work, and many of those things we hate to do can be done by a computer. Forbes gives an example of this as an email system where emails are sorted and managed automatically. You no longer have to spend hours looking through your email and determining what is important to get done now and what can get done later. Your email can do that for you. Another great company to use for automating more of your business solutions is Equiinet. Equiinet allows you to streamline your business phone systems and IT solutions. You don’t have to pay someone in the office to answer the phones all the time, and you will be able to answer calls even after hours. You are guaranteed high-quality service for those who are calling your company. You can also avoid having an in-house IT person to monitor company security issues and back up the system every night. Every business wants to ensure daily back-ups are taking place, so there is no fear of losing information or work that has been completed; however, it is also scary loading a lot of personal data on the internet regularly. Fortunately, Equiinet can help protect your business’s personal information stored on the cloud. There are many solutions out there to help you automate your business; you just have to look for them.

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The purpose

The reason why getting a system in place is so important is that it helps you to grow your business. If you can spend less time on tasks that can be automated, then you are able to spend a lot more time building up the business. It also helps you avoid mistakes. If you automate systems, you are dealing with a computer that will make fewer mistakes than a human. It may take some time to get into place and to perfect, but ultimately, it will help your business run much more smoothly and will save you time.

Source: forbes .com/sites/neilpatel/2015/09/10/how-to-create-business-systems-that-will-automate-and-streamline-business-growth/

By: Edna Kiser

Small businesses are at a disadvantage because they don’t have the resources to do as much as large businesses but are still expected to provide the same amount of service and work. That is why it is important to find as many small business solutions as possible to help create efficiency and organization in the office. Automating things can help in this process. It is worth looking into creating and applying systems in your business to save time and money.

How to automate small business

According to Forbes, it is really important for small businesses to create systems to automate processes that are repetitive and don’t need to be done by a person. We all hate busy work, and many of those things we hate to do can be done by a computer. Forbes gives an example of this as an email system where emails are sorted and managed automatically. You no longer have to spend hours looking through your email and determining what is important to get done now and what can get done later. Your email can do that for you. Another great company to use for automating more of your business solutions is Equiinet. Equiinet allows you to streamline your business phone systems and IT solutions. You don’t have to pay someone in the office to answer the phones all the time, and you will be able to answer calls even after hours. You are guaranteed high-quality service for those who are calling your company. You can also avoid having an in-house IT person to monitor company security issues and back up the system every night. Every business wants to ensure daily back-ups are taking place, so there is no fear of losing information or work that has been completed; however, it is also scary loading a lot of personal data on the internet regularly. Fortunately, Equiinet can help protect your business’s personal information stored on the cloud. There are many solutions out there to help you automate your business; you just have to look for them.

The purpose

The reason why getting a system in place is so important is that it helps you to grow your business. If you can spend less time on tasks that can be automated, then you are able to spend a lot more time building up the business. It also helps you avoid mistakes. If you automate systems, you are dealing with a computer that will make fewer mistakes than a human. It may take some time to get into place and to perfect, but ultimately, it will help your business run much more smoothly and will save you time.

Source: forbes .com/sites/neilpatel/2015/09/10/how-to-create-business-systems-that-will-automate-and-streamline-business-growth/

 I am a blogger for almost three years now. I'd love to share new ideas to others.

Yahoo Small Business Presents: Keys to Be Successful in Business Marketing on US Sports Net!

Keys to Be Successful in Business Marketing

By: Jerzy Banas

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

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Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation & Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.

2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.
 We are content publisher of stokz.com website about finance, business, stock market and financial forum

Yahoo Small Business-IRS reporting for employers with self-funded plans

By Aflac | Small Business

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Under the Affordable Care Act, employers who self-fund their employee health care are required to submit informational reporting about minimum essential coverage to the Internal Revenue Service beginning January 2016. Below are details to help businesses comply with this requirement.Who is required to submit information reporting of minimum essential coverage?
Among those required to submit information reporting of minimum essential coverage are:

• Self-funded employers.
• Insurers.

 Note: Applicable large employers that self-fund their health care are also required to submit employer-sponsored coverage reporting to the IRS. To learn more, see Employer-Sponsored Coverage to the IRS Information Reporting.
What does the report include?
Employers are required to submit a separate report for each individual health care recipient on Forms 1095-B and 1094-B that specifically provides:

• The name of each individual enrolled in minimum essential coverage as well as the name and address of the primary insured or other related person (for example, a parent or spouse) who submits the application for coverage.
• The return also must report the taxpayer identification number (TIN) and months of coverage for each individual who is covered under the policy or program.
• The name, address and employer identification number (EIN) of the employer maintaining the plan and whether coverage was enrolled in through the government marketplace.

The employer must also provide a written statement to the covered individual(s) that includes:

• The policy number.
• The name, address and a contact number for the reporting entity.
• The information required to be reported to the IRS.

What is the deadline?

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Statements are to be provided annually to employees by Jan. 31. Forms must be provided to the IRS by Feb. 28 (March 31 if filed electronically) for the previous calendar year. Employers are encouraged to voluntarily report starting in 2015 for the 2014 plan year, but official annual reporting begins in 2016 for the 2015 plan year.
How do I submit the report?
Employers are required to provide the IRS with Form 1094-C, which is the transmittal form, and Form 1095-C, which is the employee statement. Employers can file electronically, and draft forms are expected to be available from the IRS as the reporting deadline approaches.
Can a third-party organization file the report?
Yes, the law allows employers to use a third party to assist with filing IRS reporting and providing statements to individuals insured by the health plan.
Is there a penalty for not filing the report?
Currently, employers may face penalties for not filing informational reporting. However, the law explains that these fines may be waived for employers that do not file due to reasonable cause, or fines reduced for errors that are corrected in a timely manner that are not due to reasonable cause.
Note: Fines may be waived for employers that do not file due to reasonable cause.
More benefits strategies and resources for small businesses
The Employer’s guide to healthcare reform helps answer important questions facing small businesses and offers solutions to help strike the right benefits balance — one that is budget friendly while also meeting the health care needs and requirements of employees.