There is a very nice restaurant in our town that opened their doors a few months ago.
However, they've been open, serving food for months, if not a year.
They have been running their restaurant from a lunch truck. Compared to opening the actual restaurant, the lunch truck was a very small investment. But a very necessary one.
This is where they could build a few VERY important things:
- A customer base
- A reputation
- Find out what people liked/disliked
- Grow revenue
They were doing all this while keeping their overhead very low.
This was exactly what I did when I started my gym. I put every piece of equipment I owned into my truck and started working.
I didn't focus on creating fancy brochures or business cards.
I didn't perfect the training process. I just worked.
I can remember collecting 30 checks on the local football field before one of my camps started.
I see too many guys that start gyms that get way ahead of themselves. They want to have a great facility to start with but open their doors with no clients, no foothold in their community and no money.
The funny part here is when I hear these guys talk about branding as a marketing strategy. They've yet to make a dollar but are concerned with branding, it makes me chuckle. Join StrengthCoach.com to keep reading.....
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