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Showing posts with label hosting services. Show all posts
Showing posts with label hosting services. Show all posts

Sunday, June 3, 2018

Minding Your Business-Expanding? Then Employ an SEO Reseller

Presented on US Sports Net by Yahoo Small Business!
By: Mia White

In an emerging company, running a business alone is difficult. It’s not too easy to deal with workers, even if you've got great and talented managers in your team. Added to this is the reality that you have to invest additional time in keeping all of your clients’ optimization processes—from the initial process of obtaining proper key phrases for them, turn these key phrases into articles, to working on their keyword rankings and website statuses.

Nevertheless, if you’re determined and lucky enough to deal with these complexities without hardship, you're destined to grow, acquire more clients, expand, and turn out to be appealing to other companies. Thus, putting an additional eye to incoming prospects and interested parties is an extra ‘difficulty’ for your limited body.

Perhaps, it is the proper time to team up with an SEO reseller. Getting a trusted guy(or gal) who will serve as the bridge to your clients and prospects can give you more focus as a company owner. But, getting a trusted and talented Reseller in your team isn't as easy as reciting a popular nursery rhyme, because you've got to consider some issues before signing one up, and including one in your business.



These are the things you need to consider prior to hiring/partnering with a reseller:

He needs to be interested and passionate concerning the entire concept of his next job. Let’s face it, many aspiring resellers today are just ‘applying’ for cash. While cash is indeed a part of the reason why individuals aspire a particular job, doing so as the sole cause may harm your business. Look for individuals with a passion for it. He does not need to be knowledgeable about SEO, what’s essential is the willingness, devotion, the time and effort put into it, and, of course, striving to be better at it. Love and passion for the enterprise is unquestionably the most important factor for this job.

He also needs to have the ‘people skills.’ As said earlier, having an SEO understanding isn't a requirement, for it's a thing one can learn through the classes and trainings provided. Yet, one should have proper communication abilities, a factor one can't teach to individuals. In other words, he should have the capability to use words to persuade and influence individuals about the importance of Search engine optimization in their very own endeavors.

Charisma is one thing but mindset is really a prized weapon. Well, it is great to have a charismatic, amiable, and engaging guy within your team, but if he doesn’t have a positive and great attitude towards the company, then charm will prove useless. Furthermore, one essential attitude in this business is patience. If he’s the impatient type of person, chances are, he would not endure as a reseller, given that there would be occasions that getting clients is not at all times smooth sailing.


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Tuesday, May 29, 2018

Minding Your Business! Keys to Be Successful in Business Marketing

Presented on US Sports Net by Yahoo Small Business.

By: Jerzy Banas
Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often called as industrial marketing or business-to-business (B2B) marketing.

The perfect example of Business to business marketing is the automobile industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks which are manufactured independently by other businesses and sold directly to automobile manufacturers to assemble automobiles.

Even the Service industry is also engaged in large number of business to business transactions. For example Companies specializing in housekeeping provide services exclusively to other organizations, rather than individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. The business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transaction between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in a number of key ways. A Business market has very few customers as compared to a consumer market which has large numbers of customers. A business market usually sells a customized product where as a consumer market sells a homogenous product. A Business to business transaction is a huge value transaction as purchase quantity is very high where as business to consumer transaction is a small value transaction. Price can be negotiated in business markets where as price is usually fixed in consumer market. Business markets have lengthy and complex selling process with multiple decision makers but in consumer market buying decision are simple and are made by individuals.

Keys to success in Business markets are:

1) Value creation & Customer satisfaction

Business begins with value creation. It is the prime objective of the business to create and deliver value in an efficient manner which will ultimately lead to profits. Value leads to customer satisfaction. Customer experience is an integral part of B2B marketing. The customer experience is the key brand differentiator, even more than the price and product.



2) Social media marketing

Social media marketing is when a company uses social media platforms such as Facebook or Twitter to market its product or services. Social media marketing is one of the best and efficient platforms for marketers. Most social media platforms have built-in data analytics tools which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers.

3) Mobile marketing

Mobile marketing is a digital marketing strategy whose aim is reaching a target audience on their Smartphone, tablets, and other mobile devices through email, SMS and multimedia messages.

Smartphone usage has increased multiple times during the last few years, app usage has also highly increased. Therefore, mobile marketers have increasingly taken advantage of Smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO).

4) Multimedia Content Marketing

Marketing using Multimedia content attracts more customers. B2B marketers are widely adopting this trend. The primary driver is the desire to make content more engaging, compelling, and shareable than just the traditional modes. The most common forms of visual content include 360-degree videos.

5) Effective Personal selling & Executive Branding

Distribution channel is the path through which the product reaches the final customer. Personal selling is the most preferred form of distribution and promotion used by B2B marketers The sellers promote the product through their attitude, appearance and specialist product knowledge. Executive Branding is when an executive showcases his professional strengths as a way to attract the customers. Executive branding is also known as reputation management. Especially in B2B environments, executive branding is now considered a necessity. Senior management must create and develop their personal brand image to attract new customers.

We are content publisher of stokz.com website about finance, business, stock market and financial forum

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Thursday, May 24, 2018

Yahoo Small Business-Mounting a Successful Email Marketing Campaign

BY | SMALL BUSINESS




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If you’re someone who thinks email marketing and dial-up modems currently have the same degree of relevance, it’s time to adjust your belief systems.
Business email remains one of the most effective marketing tools extant. Boasting the highest ROI of all marketing channels, any promotional strategy you undertake should have an email component. The following insights are key to mounting a successful email marketing campaign.

Awareness of Audience Is Critical

A great place to start is surveying your customers to find out what they care about the most. You can also gather demographic data about them from Google Analytics and Facebook Insights to determine their locations as well as their interests and other useful information. This will set you up to deliver messages that are interesting to them.  

Say Something Significant

Every interaction with members of your mailing list should contain something of value to them. The question in the mind of everyone scanning their inbox is: “Is there anything in here that can benefit me?”
When you take the time to get to know your audience, you can consistently send messages they find beneficial. Relevance equals engagement and engagement leads to conversions.

People Prefer Personalization and Stories

Everybody loves a good story. Rather than a dry, ”Here’s why I’m writing to you today,” craft your pitches around a storyline. Surprise your readers, delight them, give them a reason to smile. Most people buy based upon their emotional responses. Get them to feel something positive and they will associate those feelings with you. While you’re at it, employ as much personalization as possible. The sweetest sound in any language for most people is the sound of their own name. Personalized messages are also more likely to be opened.

Mobile Matters More Each Day

With the vast majority of people using smartphones to check email, your messages have to be formatted to work well in a mobile environment. When you’re composing your layouts, be careful to ensure they will play well on small screens. Additionally, before you broadcast, run tests on every mobile device you can find to be certain your message will display well on all of them.

Social Shares Amplify Your Solicitations

Your highly relevant messages are going to inspire recipients to share the information they contain with like-minded friends. Including social share buttons in your messages makes it easy for them to do so. This helps you generate positive word of mouth, which is the absolute best form of advertising.
These five tips for mounting a successful email marketing campaign will help you ensure your messages are opened and acted upon. Again, email remains the most cost-effective marketing medium out there—when employed wisely.
You’ll find all the tools you need to implement these tips, as well as take full advantage of business email at Yahoo Small Business. Try it today!

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Thursday, May 3, 2018

Minding Your Business! Benefits of Online Recruiting in MLM

Presented on US Sports Net By Yahoo Small Business
By: Troy Kotterman
When looking at the business of MLM (multi-level marketing) recruiting is, absolutely, one of the most crucial abilities to improve. When choosing a marketing system online recruiting gives you the best results for your time, money and effort. When we look back at the not so distant past, we can easily see the advantages.

MLM is all about networking, right? Back in the day, You began by listing all of your friends and family, anyone you could think of really. Remember the memory jogger? If you'll recall, it was that list asking for you to remember the name of your soccer coach from junior high. And of course you're still in touch with your Drivers Ed teacher. Certainly you'll want to contact him and tell him about this fantastic new service/product/opportunity! Right?

Well, if not, your family and friends should at least be able to help you reach your first goal. This is critical so that when you begin hosting home shows and weekly meetings you will at least seem successful. Good times! And, merely by putting a decal on the family van and handing out business cards everywhere you go you'll have a constant stream of prospects…I mean, "potential business partners".



Fast forward to todays world of recruiting in MLM.

The "list"… it's covered.

Going online results in social networking on steroids...in a good quality way. Your list will grow, and continue to grow, with the help of social networking sites like Facebook. The next generation will certainly communicate with everyone they've ever known, even slightly, using Facebook. Even better, you are keeping in touch in a genuine way and cultivating the relationship.

By taking recruiting online you'll be putting yourself where the majority of the population is spending their time…on the superhighway. You will have people across the country, even continents away, getting to know you and your opportunity all together.

Online recruiting is cost effective.

At some point in recruiting, the list can only take you so far. In the old days, you would be coached to do bulk mailings…postcards and fliers. These methods are costly with postage and materials and are also a poor use of resources. With very little cost, electronic communications reach infinitely more people...instantly. This also provides immediate gratification if they would like more information.

It keeps you in charge.

One of the most attractive aspects of working from home and building a MLM business is the sovereignty that can come with your choice to work from home. When you do your recruiting online you don't have to be concerned about being a bother to family and friends. You won't spend hours on the telephone making cold calls. If home shows and weekly meeting don't interest you, feel free to skip them entirely. It will be okay...really. You have more freedom to set your own schedule because you will simply answer the phone when someone calls you to find out more.

As you can tell, when you move beyond traditional methods there are many advantages of online MLM recruiting.

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Sunday, April 22, 2018

Yahoo Small Business Presents: Easy steps on how to build your Email marketing list on US Sports Net!

Easy steps on how to build your Email marketing list
By: Jack Gavin



  

The end goal of internet marketing is to build a steady stream of traffic to your web site in order to attract more business. Building a growing list of customers is important especially when you begin your email marketing campaign. You need a list of people to whom you can send your email based marketing collaterals. Usually, one of the basic ways of building a list of email addresses is by using a squeeze page. People who decide to opt in your list basically gives you permission to accept any promotional emails from you. But a squeeze page alone will not be enough to give you a hefty list of email addresses that you’ll need. You need to make sure that what you’re doing is the right thing at the right time.



Follow these easy steps that will help you build that list:

Make the squeeze page. I’ve mentioned the squeeze page already but just to stress its importance a squeeze page is a great way to start building your email marketing list. Just make sure that you clearly state why people should opt in to your list. State the benefits of signing in and keep the content brief. The aim is for them to sign in and that’s what you should focus on. Don’t distract them with useless content or attempt a sales pitch for your products or services.

Cut down on graphics. Your squeeze page should not be overwhelmed by various graphics. The focal point of the page should be your message to visitors, not any kind of fancy graphics. Remember, opting in is the main goal here.

Opting in should be a simple process. Make subscription to your site a worry-free, straightforward affair – your visitors will thank you for it. A handy opt-in box that can be easily found and clicked on is the best way to do it. Don’t make them hesitate for one bit, make clicking that box as easy as possible.

An incentive will make them want to click. Let’s face it, any visitor will be more inclined to do what you ask them to do if they know that they can get something out of it. An incentive for joining your subscription is a sure way to make visitors join, and it’s also a great way to make these visitors tell other people about your site. The free incentive, especially if it is enticing enough, will compel people who click on your opt in box tell their friends about it. In a way, your free incentive pays for itself in the form of more people in your email marketing list.

Establish an auto-responder. Make the people who opt in to your site feel especially welcome by immediately sending them a "welcome" email. They will feel more special and valuable. Try to include whatever it is you promised them in the email. An auto-responder can be set up in order to automate this task for you.

Use the power of Social media sites and forums. Social media sites and forums are filled with literally millions of people. Use this virtual population to highlight your site so that you can mine more visitors who will opt in to your site.

Wednesday, April 4, 2018

Yahoo Small Business-So, How Do I Get a Domain Name for My Business?








Thinking of starting an online business?  You’ll definitely need to build a website, but  the first step you have to take is getting a domain name.
Many of you might be thinking; So, how do I go about getting the domain name for my business?
Well, you’ve landed on the right place! We’ll walk you through the steps required to get a domain name. But first, a tiny bit of background on why domain names are needed.


Domain Names Allow Us to Distinguish Sites

The number of worldwide websites exceeds one billion, and that number is growing by the second.Domain names allow humans to distinguish one site from another instead of having to use the long unique string of numbers known as an internet protocol (IP) address. Domain names are made up of the domain extension (i.e. “.com,”), the second-level domain (your website name), and a host name (www). Together, these details make up a uniform resource locator (URL).

Know the Domain You Want? Buy It!

After you’ve gone to great lengths to brainstorm a business name, you’re ready to buy. It’s wise to purchase a domain as a package with your web hosting, since you’ll need both anyway. This can usually get you a discount or spare the cost of the domain name altogether.

But wait, what if my domain name is taken?

You have options. You could come up with a new name, slightly modify the domain name with a suffix, or try a different extension than .com. You could also use Whois to contact the current domain owner and get their asking price. If the domain is privately registered, you could also use a broker to negotiate on your behalf. It all depends on how badly you want that name. At the very least, it doesn’t hurt to reach out. You’ll be able to tell from the looks of the site whether it’ll be expensive to purchase or not. There’s no market rate for buying a domain name from somebody. It could cost you $10, or in the case of insurance.com’s 2010 sale - $35.6 million!

Registering Your Domain

Now that you’ve purchased a domain you’re happy with, you need to register it. ICANN (Internet Corporation for Assigned Names and Numbers) lists 2,943 domain registrars, but there’s no reason to make a straightforward thing so difficult. Register your domain with one of the well-known providers, like Yahoo Small Business, and you’re done! Well, sort of. It’ll take a few days for your site to update in the Domain Name System (DNS).
That’s a wrap. Hopefully we’ve put the lingering question that brought you here: “How do I get a domain name for my business?” to rest.
Already have ideas brewing for your site’s name? Use Yahoo Small Business to choose your business domain name today.

Yahoo Small Business Presents: Optimizing Advantages Of Ecommerce Apps For Any Business on US Sports Net!

Optimizing Advantages Of Ecommerce Apps For Any Business

By: Jame William


  

Geographical limitations are reduced with ecommerce apps, they allow users the flexibility they need to shop conveniently. Branding, relationships, and traffic are factors to consider when determining the ins-and-outs of a Mobile app development company.

Application Downloads

Content layout, navigation systems, and semantic structure are used to enhance conversion rates when customer retention for a Mobile app development company is optimized. Keeping semantic structure attractive and simple captivates users’ attention with user-friendly content. Maximizing download capabilities is the job of the successful ecommerce app designer, and these tactics help in this regard.

Advertising and marketing, real estate, and personal transactions are three areas that lower cost expenses when managed well. For example, customers can find products easier by utilizing nifty search box use with query builders as opposed to pushing a shopping cart around a crowded store for days on end; as such, these Mobile apps boost off-line brand experience, and help find loyal customers.

Degrees of Consistency

Cross platform design consistency can be optimized with the use of style guides that incorporate product keywords and specifics. Considering user learning curves with product descriptions and services helps website designers refine user interface and content to ensure content reflects design.

User Lifetime Value
Strategy analysis calculates lifetime value contributed by customer retention, and uses this figure to gauge both historic and predictive customer loyalty values (CLV) according to a timeline that delves into the past, as well as the future. There’s a figure that simply sums up past purchases to calculate a historic figure; while another figure is based on behavioral indicators of users to incorporate a predicative figure.

In-application Referrals

Customer information from registration forms and cookies in a browser’s settings enable communication of relevant messages.

Application Performance Analytics

Application rankings depend on the amount of times it has been downloaded, and the review it has received. It’s important for a business to manage download and review processes to determine what captures user demographic.

Application Ratings and Review Analytics

User behavior analysis comes in handy when collecting user meta data, while retention analytics seeks and retains a loyal customer base. Whatever approach a strategist takes, it should be data-informed: such as identifying leading metrics and qualitative data that keeps users coming back.

User time In-application

Marketers like in-app messaging because unlike push-notifications they are not time-sensitive. Notifying customers with relevant messages while they are busy using the app is critical in maintaining user engagement. "Abandoned cart messages", "price change notifications", and "out-of-stock updates" are examples of push-notifications that work.

Session Interval

The amount of time a user spends on an app produces session metrics of length and interval use. Knowing session length times and levels of user engagement help website developers apply insights gained.

Conclusion

Focusing on user-data metrics to tailor ecommerce mobile app experience is how ecommerce app are managed to maintain user-engagement that lasts a lifetime.

Iam Jame Working As a Seo Analyst in egrove systems.I hope my company satisfies with my work.William.jame142@gmail.com

Monday, April 2, 2018

Yahoo Small Business Presents: Comprehensive and Strategic Inbound Marketing Services on US Sports Net!

Comprehensive and Strategic Inbound Marketing Services

By: Sanjose Joseph



  

All types of businesses including small and startup can benefit with inbound strategy services

Inbound Marketing
Inbound Marketing is a data-driven approach to digital marketing that attracts the individuals and converts them into customers or promoters of your business. It’s a methodology that utilizes pull marketing methods, develop advertising and several promotional strategies to attract more prospects.

Inbound marketing services are increasing its popularity in the field of marketing and advertising for the last several years. It has been the most effective marketing method for doing business online since 2006 and has been growing in effectiveness.

SEO, PPC, content marketing, blogging services, social media, events and more are some of the forms of inbound marketing that help create brand awareness and enhance business growth.
Why Inbound Marketing Agency Need to Perform Marketing
Every business whether its small or startup needs to do online marketing to build a strong online presence and also reach hundreds of potential customers online. But if you are looking for a long-term, integrated marketing system to be built for your business that helps your business get found, get leads and also drive-in sales, then an inbound marketing service is a right choice for your needs.
Traditional outbound marketing campaigns like cold emails, cold calls, direct mail, and interruptive ads are not as effective as they were earlier. Nowadays, consumers have access to tons of information from the marketers online. So, a well-planned inbound marketing campaign will help you stand out from the competition and gain significant recognition in the market.

Inbound marketing is essential for startups and smaller businesses today. 67% of B2B companies rated Inbound Marketing Services as the top priority component of their overall marketing strategy. Companies that can afford a inbound marketing agency see a 45% increase in the volume of sales accepted leads.

 
Inbound marketing offers a lot of new and effective techniques with numerous benefits that can:

Target potential leads
Drive-in traffic to your website
Promote your long-term business growth
Increase brand awareness
Build trust and reputation
Save your time and money
Easily measure your efforts

Inbound marketing offers the opportunity to connect with and help your leads succeed with your product. You should start taking advantage today before your potential customers engage with other sales representatives.
Inbound Marketing Channels for Best Marketing Campaign

There are some inbound marketing channels (paid, earned and owned), and each focuses on not only attracting the customers but also building a relationship with them. If you are looking to improve your inbound marketing results for your business, then try these avenues:

Paid channels are used for displaying the content using social media channels (Facebook ads, Twitter ads, Linkedin, Pinterest, etc.), online display ads and banners.

Earned media entirely rely on your audience on how they publicize (mention, share, reposts, reviews, etc.) your content on other sites. SEO and brand content drives earned media and traffic to your website.

Owned media channels are those channels that you have complete control over the content and call to action on your website, blog, social media channels, mobile site, and emails.
How to Setup an Inbound Marketing Strategy
Inbound marketing encompasses all the best practices including website optimization, SEO, email marketing, social media marketing, content marketing, leads generation and more. A deep understanding of inbound marketing practices is essential to the growth and success of your business.

Here are some strategies you can employ to optimize your inbound marketing campaign:
Define your audience
This is the first step of a plan to identify your audience, their thoughts, needs, interests, behaviors, and problems by creating customer personas.

Creating blog posts, webinars, crafting email campaigns, discussions and conducting keyword research help you get customer insights and ideas.

Create your content strategy
Marketers should focus on publishing quality content on different platforms that educate and engages their audiences. The right type of content that helps in generating leads will be shared and promoted.

Creating long-form contents (infographics, video, gifs) using right keywords, call to action button and publishing on third-party platforms can be accessed on multiple devices.
Choose your media platform
Publishing the contents in several media platforms is the best strategy for inbound marketing success. You can use blogging sites or guest blogging, social media sites (Facebook, Twitter, LinkedIn, and Pinterest), mobile and interactive email marketing to spread your content.

Your brand should work well to create a comprehensive experience for the people on several media platforms and devices they are using.
Define lead nurturing plan
The lead nurturing process helps to build a relationship with your customers at every stage of the purchase funnel. Track and monitor your client behavior while clicking, sharing, tweeting, downloading, and registering your brand content or product.

Content marketing and email marketing (targeted email campaigns) are the best inbound marketing tactics for leads conversion. There is better scope for getting more leads if you create valuable offers like free eBooks download, white papers, landing pages, and webinars.

Optimize your Inbound Marketing efforts
Evaluate the success of your inbound marketing efforts using several available metrics. You can easily check your campaign’s performance, published articles or blogs, SEO ranking of your website, the number of inbound links, etc.
Google analytics helps to track your goals and conversion.Try buzzsumo for content marketing success or use Moz’s open site explorer to measure SEO success on your website and build an online presence.

Conclusion:
Making Inbound Marketing Strategy in the Right Way
For a successful inbound marketing strategy there are various marketing automation tools that you can use to create content, nurture and score leads, and optimize the sales funnel of each customer. If you are a start-up or small business owner who wants success in the digital world, BOOSTrust offers you targeted content and also generate qualified leads to your business.

info@boostrust.com https://www.boostrust.com veera_r@competensys.com

Wednesday, March 21, 2018

Yahoo Small Business Presents: How To Improve The Search Engine Rankings Of Your Blog


By: Tantawi Sagara


  

Traffic is like a source of life to bloggers, therefore search engine ranking is the thing that give bloggers their source of life; traffic. Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article I wrote will discuss the importance of search engine rankings and offer tips for optimizing a blog that I learnt.

Why Search Engine Rankings are Important

The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject. That's why being at the first and the second is already a big difference.



High search engine rankings essentially act as free advertisement for a blog or website. This is because many website users rely on popular search engines to assist them in finding useful information on the Internet. The search engines apply complex algorithms to evaluate websites and rank them accordingly for specific search terms. As a result Internet users put a great deal of value on the search results produced and trust these results to lead them to the best available websites relevant to the keywords they specified in the search.

Tips for Optimizing a Blog for Search Engines

One of the most common ways to optimize a blog or website for search engines is through the use of relevant keywords. Specifically the practice of applying specific keyword densities to the content of the blog is a common search engine optimization tactic employed. Blog owners and others who attempt to optimize their websites do not always agree on the optimal density for keywords but many believe a percentage of approximately 2%-3% is appropriate.

Another method for optimizing a search engine optimization is to place relevant keywords into the code of the website. This includes the title tags and META tags. This is important because search engines often consider the prominence of keywords when evaluating a website. This refers to the location in which the keywords first appear. Placing keywords early in the content of the website is helpful but it is important to note the search engines view the code first so keywords appearing before the body of the blog will be crawled first by the search engines.

Yahoo Small Business Presents: How To Write Web 2.0 Content That Interests Online Readers




By: Brian Scott


  

Modern "web 2.0" writing consists of writing copy for websites, blogs, social media sites, digital publications, press releases, and so forth. Online readers tend to act more impatiently because they expect to find what they are seeking within at least ten seconds of their search. The standard time users spend reading online content is around 15-20 seconds. For this reason, you need to appeal to the reader to visit your website within that timeframe. To accomplish this goal, you need to write informative content that greatly interests readers.

Here are my 5 favorite tips to improve your writing.

Tip 1: Always write clearly, and know what message you want to communicate in your copy. Online readers are quite eager to move from article to article. If you write content that readers struggle to understand, then you can bet that these readers will not return to your website a second time. Convey your thoughts, ideas and concepts clearly, and your readers can learn something valuable from you.
Get 25% off Web Hosting using code HOSTING25 at Yahoo Small Business
Tip 2: Always write concisely. This differs from writing clearly. Here, you want to be direct and to the point. Avoid writing flowery, pompous, descriptive prose. Online readers don't have time to read long-winded sentences that go nowhere. Concise writing is important to hold readers' attention. Writing concisely allows you to explain your topic clearly and with more impact.

Tip 3: Begin the first paragraph with the main point of your message. The first sentence of the paragraph should clue the reader into what you are about to discuss. Online readers like to "speed read" through content; if you put the main point first in every paragraph, then the reader is more likely to spend time reading the full content. Avoid writing the history or past facts about a topic until you have discussed the main point; then you can expand on the topic with supporting details. It is also good writing practice to vary sentence and paragraph length because it is easier on the eyes,

Tip 4: Write copy with a 2% or less keyword-density ratio. If you tend to shove in keywords and phrases in an attempt to rank higher in Google, you are doing an injustice to your readers. Do not clog informative articles with keywords because you will destroy the integrity of the information. Readers hate keyword-stuffing, and Google hates it even more. This isn't to say that you shouldn't use keywords; but be discreet and favor useful content over keyword-stuffing.

Tip 5: Retain the keyword distance and keyword density while writing your copy. Use only one keyword in one sentence or every 2-3 sentences. You can calculate keyword-density by dividing the sum of each keyword by the sum of words in the copy. Stuffing too many keywords in your content will have a negative effect on your website so use keywords and phrases sparingly.

Always remember these tips when writing content for online readers. You should aim to: 1) attract readers; 2) increase traffic; 3) convert readers into customers; and 4) increase online sales.

 This article was written by Brian Scott, a professional freelance copywriter. To learn more tips on how to write concisely in plain English, visit Brian's free website, http://www.lousywriter.com.

Wednesday, March 14, 2018

Yahoo Small Business Presents: Easy steps on how to build your Email marketing list on Us Sports Net!




By: Jack Gavin


  

The end goal of internet marketing is to build a steady stream of traffic to your web site in order to attract more business. Building a growing list of customers is important especially when you begin your email marketing campaign. You need a list of people to whom you can send your email based marketing collaterals. Usually, one of the basic ways of building a list of email addresses is by using a squeeze page. People who decide to opt in your list basically gives you permission to accept any promotional emails from you. But a squeeze page alone will not be enough to give you a hefty list of email addresses that you’ll need. You need to make sure that what you’re doing is the right thing at the right time.

Follow these easy steps that will help you build that list:

Make the squeeze page. I’ve mentioned the squeeze page already but just to stress its importance a squeeze page is a great way to start building your email marketing list. Just make sure that you clearly state why people should opt in to your list. State the benefits of signing in and keep the content brief. The aim is for them to sign in and that’s what you should focus on. Don’t distract them with useless content or attempt a sales pitch for your products or services.

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Cut down on graphics. Your squeeze page should not be overwhelmed by various graphics. The focal point of the page should be your message to visitors, not any kind of fancy graphics. Remember, opting in is the main goal here.

Opting in should be a simple process. Make subscription to your site a worry-free, straightforward affair – your visitors will thank you for it. A handy opt-in box that can be easily found and clicked on is the best way to do it. Don’t make them hesitate for one bit, make clicking that box as easy as possible.

An incentive will make them want to click. Let’s face it, any visitor will be more inclined to do what you ask them to do if they know that they can get something out of it. An incentive for joining your subscription is a sure way to make visitors join, and it’s also a great way to make these visitors tell other people about your site. The free incentive, especially if it is enticing enough, will compel people who click on your opt in box tell their friends about it. In a way, your free incentive pays for itself in the form of more people in your email marketing list.

Establish an auto-responder. Make the people who opt in to your site feel especially welcome by immediately sending them a "welcome" email. They will feel more special and valuable. Try to include whatever it is you promised them in the email. An auto-responder can be set up in order to automate this task for you.

Use the power of Social media sites and forums. Social media sites and forums are filled with literally millions of people. Use this virtual population to highlight your site so that you can mine more visitors who will opt in to your site.

Tuesday, March 6, 2018

Yahoo Small Business-Yes, You Can Teach an Old Company New Tricks, Innovation Psychologist Says

By Adrienne Burke | Small Business





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There’s a science to being creative, and, having worked with such innovative giants as Google, Disney, LEGO, and Virgin, Amantha Imber has it figured out. In her new book, The Innovation Formula, the best-selling innovation psychologist and founder of the Australian innovation consultancy Inventium, offers “14 science-based keys for creating a culture where innovation thrives.” We had the opportunity to ask the creativity genius a few questions.Aabaco Small Business Advisor: Please explain a little about your work as an innovation psychologist.
Amantha Imber: As an innovation psychologist, I specialize in dissecting the latest research in fields such as cognitive science, organizational psychology, and neuroscience into what has been scientifically proven to increase innovation within organizations. My firm also conducts our own research into the key drivers of Australia’s most innovative companies.
ASB: You are also a singer. Your combination of right and left brain expertise seems to make you uniquely suited to writing about the science of creativity. Do you find that creative people resist the idea that there could be a formula for nurturing creative output?
Amantha Imber: Absolutely. I find that “creative” people are the most resistant to being told that creativity is a skill that can be taught. I think this makes some creative people feel less special. Indeed, our ability to think creatively is actually only 30% genetically pre-determined. The rest is up to us. By using tools that have been scientifically proven to increase our ability to come up with great ideas and exposing ourselves to stimulus that increases creativity, every one of us can significantly increase our creative thinking abilities.






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ASB: You talk in your book about the strong innovation culture at GE and the weak one at Yahoo. The differences are well known by now to many people, but they seem opposite of what we should expect – that a relatively young dotcom business would be far more innovative than an ancient manufacturing company. Is there a simple way to explain the reason for the differences in level of innovation between those two particular companies?Amantha Imber: In my book, I talk about an initiative that Jeff Immelt started at GE called Imagination Breakthroughs (IBs). In 2003, Immelt introduced IBs to his senior leadership team, which he defined as an innovation that would contribute $100 million of incremental growth. Each member of the team was responsible for generating three IB’s every year. The challenge is big, but the resources made available to leaders make it a challenge that they can meet. And what we know from research is that setting people big challenges - but ones that they have the skills and resources to achieve - is one of the most important drivers of innovation culture.
Unlike GE, which continues to produce breakthrough innovations in the many industry sectors they play in, Yahoo has struggled to disrupt its competitors and, from an outsider’s point of view, appears to play it safe. Incremental innovation rather than more breakthrough innovation has become the focus, and as such, the risk adversity inherent in this focus has a negative impact on innovation.
ASB: Do you think small businesses have a better shot at being truly innovative than large corporations do? Why?
Amantha Imber: Small business have several big advantages over big businesses - they can move quickly, they don’t have bureaucracy slowing them down, they can make fast decisions, and they tend to be a lot less risk adverse. These are all significant benefits in the innovation race, but also ones that small businesses can take for granted.
ASB: Can you describe work you might have done helping transform a particular small business into an innovative culture?
Amantha Imber:  A lot of the work we have done with smaller businesses involves helping them build innovation capability. We have taught many businesses how to identify customer-driven innovation opportunities and given them tools they can use again and again to keep uncovering new opportunities for their business.
We have taught many small businesses tools that have been scientifically proven to enhance their creative thinking efforts - to give them a competitive advantage in the kinds of thinking and ideas they produce.
And finally, we have worked with many businesses in teaching them how to experiment with an idea and test it properly with customers before investing a lot of money into implementing it. Essentially, having the skills to experiment with ideas prior to implementation is a great way to de-risk innovation.
Follow Adrienne Jane Burke at @adajane

Monday, February 26, 2018

Yahoo Small Business-Managing Legal Issues for a Small Business

By Laura Sherman | Small Business



http://www.anrdoezrs.net/click-3476618-12262807
Whether you run a small, medium or large business, you will undoubtedly need to handle various legal issues. Some tasks you can do on your own, while others really require a lawyer. As a general rule of thumb, the larger your company, the more employees you have, the greater your need will be to hire an attorney.When and how to hire a lawyer
The first thing to determine is if you really need an attorney. They cost hundreds of dollars per hour, so if you’re anything like me, you’d like to avoid that expense. Of course, while you can ask an attorney to handle many legal aspects of your business, there are a number of legal tasks you can handle yourself, with a little research. Some examples are:
  • Establishing a basic business structure.
  • Applying for an Employer Identification Number (EIN).
  • Submitting IRS forms.
  • Obtaining a domain name for your company.
It goes without saying that anything involving a lawsuit will probably require a lawyer. Avoid that at all costs by setting things up properly from the start. It’s a good plan to build a relationship with a lawyer when you set up a new company, before you’re in desperate need.
Cliff Ennico, attorney and author of Small Business Survival Guide succinctly and accurately states, “If you’re being sued, it’s too late.” He goes on to advise that once you’re in the court system it’s hard and expensive to get out.
When you decide that you need a lawyer, interview a few to find the right match. Create a list of questions ahead of time, so you don’t get tongue-tied during the interview.
It’s a good idea to find an experienced lawyer, who has connections to other lawyers who might help out if a need arises. Make sure to hire a lawyer who knows your industry well and has other clients in that arena. Having said that, avoid one that represents any fierce competitors.
While your list of questions are important, it’s also good to gauge his or her communication skills. A good lawyer must be able to explain complex legal issues in an easy to understand way, helping you to prevent problems before they happen through education.
Start-up
One key legal decision you’ll need to make before you start is which business structure is best for your needs. You can establish an LLC, S or C corporation yourself if you do a little research. Or you can hire an attorney to help you set it up. They usually charge a one-time fee.
There are various advantages and disadvantages to each option, so make sure to do your homework before settling on a structure. For instance, while a sole proprietorship is inexpensive and easy to set up, you’ll be personally liable for all debts and lawsuits. On the flip side, with an LLC, you are protected if someone sues you, but there are fees involved and the paperwork can be confusing.
When starting up a new company, make sure to determine permits and licenses you might need. Don’t forget to consider any zoning regulations that might apply as well.
Contracts
As a business owner, you will probably need a variety of contracts. It’s wise to hire a lawyer to help you create these, so you are well protected. Some common contracts you might need would be:
  • A Non-Disclosure Agreement (NDA)
  • A partnership agreement
  • An independent contractor contract
  • A client contract
The NDA is something you need if you have any sort of proprietary information that you plan to share with anyone. Examples might include the content for a book you’re hiring an independent ghostwriter to pen, or your database of client information you plan to share with employees. Along those lines, you might consider asking your employees to sign a non-compete agreement as well, ensuring they can’t try to steal your clients.
You’ll need a good partnership agreement if you plan to run your business with someone else, even if that person is your best friend. Every single aspect of your arrangement needs to be put in writing. A few examples would be:
  • What each person does and what they each should contribute.
  • Who gets paid what amount of the profits.
  • How decisions are made
  • How disagreements are settled.
  • What happens if the partnership dissolves.
If you plan to outsource to independent contractors, you’ll need a good Work for Hire contract template. You will need to customize one for each job and contractor, depending on the service required, but having that template will save time later.
Client contracts need to be complete and clear, but not overwhelmingly long and complex. It’s a fine line. Do your best to negate any warranties your client might naturally expect and be sure to include a section requiring arbitration if a dispute arises.

Hiring your first employee
If you plan to hire full-time employees, you’ll need to research and comply with state and federal regulations. Of course, if you only need to hire independent contractors, you don’t need to go through the following steps. It’s important to know the difference, so that you handle their employment taxes appropriately.
When hiring employees, you’ll need to apply for an employment identification number (EIN), so you can file reports to your state agencies and pay taxes.
Next you’ll need a system for recording all the employment taxes you withhold. You need to save this data for at least four years. These records will help you in the future to monitor your progress and keep track of expenses you can deduct later. You will need to file the IRS Form 941 quarterly, so each employee is credited with the taxes that were withheld from their paycheck.
Have each employee fill out an I-9 form, verifying their eligibility to work legally in the United States, within three days of their hire. As their employer, you must keep this I-9 form on file for at least three years after the hire or, if you fire them, for one year following that event.
You will then need to report your new employee to your state directory. To get a list of New Hire Reporting Centers check out this list of state agencies: https://www.sba.gov/content/new-hire-reporting-your-state
And finally, you’ll need to carry workers’ compensation insurance and place posters in the workplace, informing the employees of their rights in this area.
As a new business owner, it’s important to keep on top of all your basic legal concerns from the get-go. It might be tempting to push them off until later, but you’ll find your company will run smoother if things are set up correctly from the start.
As Ben Franklin said, “An ounce of prevention is worth a pound of cure.” References:
https://www.sba.gov/blogs/top-legal-concerns-impact-small-businesses-and-where-find-answers
http://www.businessdictionary.com/article/538/common-legal-issues-faced-by-businesses/
http://www.alllaw.com/articles/legal/article15.asp
http://www.forbes.com/sites/aileron/2014/07/02/top-10-legal-mistakes-small-businesses-make/
https://www.sba.gov/content/hire-your-first-employee
http://www.entrepreneur.com/article/58326
https://www.sba.gov/content/hire-contractor-or-employee
http://smallbiztrends.com/2013/05/small-business-make-a-contract.html
http://www.bloomberg.com/small-business/business-forms
http://smallbusiness.findlaw.com/business-lawyer-resources/when-do-i-need-a-business-lawyer-for-my-small-business.html
http://www.forbes.com/sites/allbusiness/2013/10/03/big-legal-mistakes-made-by-start-ups/